Introducing… (drum roll, please!), the intro video! It’s short. It’s compact. It’s stuffed with a ton of information. And for such a short piece of content, it plays a significant part in communicating with your customers. Ever scroll through Instagram and see a targeted video ad that made you tap “See More”? That was an intro video.
A lot of businesses often neglect to make an intro video. Some say it’s a hassle, or too complicated, or expensive. But with modern video creation tools, that couldn’t be farther from the truth!
While creating videos may seem unclear and unfamiliar, neglecting to make an intro video means missing out on the quickest way to serve or attract your customers.
Why intro videos are so important for social media handles
The intro video is your chance to pack a sales pitch within a minute. Ok, it’s not overtly a sales pitch, but given the information you can provide in an intro video, your customers can learn everything they need to know about your business very quickly.
The intro video displayed on a website homepage or as a post on social media, and is typically 30-to-60 seconds. The video tells the customers what your business does, the kind of products or services you currently deal with, why people should choose you, and a lot more.
So you can think of it as the first walk through an all-you-can-eat buffet. It doesn’t take long, but you’re suddenly aware of all the goodies the business has to offer, and you have a clear idea of your purpose for visiting the business.
And the intro video isn’t just an info dump, it can also generate excitement among the viewers. Since it’s the first thing a customer will see on your website, it has the ability to set the tone and engage your customers.
The good news is, they’re not hard to make. We’ll show you how an intro video and video creation tools can make all the difference — and how you use them for your business.
Video creation tools
Intro videos have become increasingly popular these days, and people use different tools to create them. They’re impressively easy to use. Often, these services provide fill-in-the-blank templates, and after they’ve been filled, the video is ready.
If you haven’t already, check out our list of our top 4 video creation tools! We’re also adding some more:
- InVideo – As we noted in the article linked above, InVideo is our top choice. It focuses on simplicity, and making use of its large content & template library. Some of InVideo’s features include: multiple-layer support (which allows for customization), logo-integration and a background remover. We appreciate the 1-page landing page that tells you what you need to know about it.
- Adobe Spark – It supports both mobile and desktop devices. Spark is a great software that can help you create an intro video without spending too much time. Adobe software is known as an industry standard — albeit at a premium — but you can’t go wrong with it
- Filmora X – Wondershare Filmora X is a powerful tool that can help you create quirky and unique video intros of the best quality. Its biggest plus points are its versatility, easy-to-use video effects and user-friendliness. It can help you create intros at the snap of a finger.
- Animaker – Animaker has more than 3 million users around the globe. Animaker has the largest animation library that helps you create different kinds of intro videos and is a great tool, especially for beginners. It also allows you to use its character builder, for creating animated characters.
- Offeo – Offeo is an app with a large selection of templates and other graphical elements that you can incorporate into your intro videos. It features easy-to-use drag and drop features, and an AI tool to produce videos for your branding.
How to create an intro video using these tools
These tools more or less provide the same service, but with different specializations and niches. So the good news is, whichever video creation tool you’re using, learning how to use it means you’re relatively learning how to use them all.
Generally the first step is to make an account. Assuming you’re using these for commercial and professional uses, buying a membership will help you get past the biggest barrier — the watermark. But don’t be afraid to try the free version to get a feel for the tool.
Next, you’ll probably be working with templates. After picking one, you just have to customize it accordingly. Here’s your chance to add your brand details — logos, contact details, key features, and so on.
It’s also your chance to add overlays, different shapes, colors, filters and graphics to make it more appealing, and to show what your brand is about. It’s good to spend some time in the content library to see what you can use, including music.
Also, be sure to check out the service’s unique features. Often, it’s the niches that give some of these tools the upper hand over others, such as AI tools or animation assets.
After that, you’re likely to wrap up video creation and export it in a certain template. Some of these tools have templates for specific socials, like Instagram or YouTube. These can be helpful, but exporting as a basic video file tends to fit all purposes.
Feel free to experiment! A lot of these tools have free options to try, and it’s a great way to get a feel for the service. It’s also a chance to see if their asset libraries fit your brand, and if they’ll be useful in the future.
Intro videos are important – especially on social media where you need to grab and hold attention quickly. They help a visitor clearly understand the purpose and objective of your business. And if you can hold your viewers to your business with the help of an intro video, it can drastically increase the chances of converting them into customers! So, don’t miss out on the opportunity — it seems just about everyone is using intro videos these days.