LinkedIn video ads are one of the most powerful tools in LinkedIn advertising today. When done right, LinkedIn video marketing blends storytelling, targeting, and voice to drive measurable results.
At Voice123, we help brands hire voice actors for high-performing campaigns, and we’ve seen how LinkedIn video ads help brands connect with decision-makers.
In this post, we’ll break down how to create LinkedIn video ads that work, what is the cost of advertising on LinkedIn, and tips to improve your LinkedIn marketing.
What are LinkedIn video ads?
LinkedIn video ads are sponsored video content designed to appear in users’ feeds as part of LinkedIn ads campaigns, with the goal of driving awareness, engagement, and conversions among professional audiences.
Here’s the simple breakdown:
- LinkedIn video ads = paid video content on LinkedIn
- LinkedIn advertising = the platform and tools to promote content
- LinkedIn ads = the campaigns you build and manage
LinkedIn video advertising is unique because it targets professionals based on job title, company, and industry—making it ideal for B2B video campaigns.
Why LinkedIn video marketing works
LinkedIn video marketing works because it combines precision targeting with storytelling. But here’s the catch—most LinkedIn ads fail because they look like ads.
Strong LinkedIn videos follow these principles:
- Hook viewers in the first 3 seconds
- Deliver value before pitching
- Use voice over to capture attention
- Optimize for silent viewing with captions
LinkedIn video ads examples that drive results
Here are four high-performing LinkedIn video ads examples you can use right now:
1. Slack: Clear offer + bold brand awareness
Slack’s LinkedIn video ad is a masterclass in brand awareness. It uses bold colors, fast pacing, and a simple CTA—“Try Slack for free”—to stop the scroll. The message is short, direct, and focused entirely on value, making it a strong example of effective LinkedIn video marketing.
2. Microsoft: Conversion-focused clarity
Microsoft’s LinkedIn video ad is built for action with strong branding, clean visuals, and clear messaging. This LinkedIn ad makes the value obvious from the start. It works because viewers instantly understand the offer and the next step.
3. Apple: Fast-paced visual storytelling
Apple’s LinkedIn video ad uses quick scene changes and a square format to stand out in the feed. The pacing keeps attention high while delivering a concise message. This is a great example of how LinkedIn video ads can use editing rhythm and format to boost engagement.
Amazon: Human-first storytelling
Amazon’s LinkedIn video advertising focuses on real employee experiences instead of product features. By showing day-to-day life, the video builds emotional connection and trust. This approach proves that LinkedIn marketing works best when it feels authentic rather than overly polished.
Gong.io: Social proof with personality
Gong.io’s LinkedIn video ad uses customer testimonials, fast cuts, and unique visuals to stand out. It avoids typical corporate formats and leans into creativity, making it memorable. This is a strong example of how LinkedIn ads can leverage social proof to build credibility and drive engagement.
How to create high-performing LinkedIn video ads
LinkedIn video ads succeed when production meets strategy. Here’s how to approach it.
1. Define your goal in LinkedIn advertising
Start with clarity:
- Awareness: Use short, punchy LinkedIn video ads
- Engagement: Focus on storytelling-driven LinkedIn videos
- Conversion: Create a direct-response LinkedIn video ad
Every LinkedIn ad should have one goal, and every element of the advertisement works towards accomplishing it.
2. Follow LinkedIn video ad specs
LinkedIn video ad specs directly impact performance. Here’s a quick overview of the main LinkedIn video ad specs:
- Length: 6–30 seconds (ideal)
- Aspect ratio: 1:1 or 16:9
- File size: up to 200MB
- Captions: highly recommended
3. Invest in voice over for LinkedIn video advertising
Voice123 connects you with professional voice actors who elevate LinkedIn video ads instantly.
Voice over improves LinkedIn video marketing because:
- Narration adds clarity, so the message becomes easier to follow
- A voice actor adds emotion, which promotes stronger engagement
- Voice overs adds authority and build trust
4. Optimize for silent autoplay
Most ads on LinkedIn autoplay without sound.
Remember to:
- Add captions
- Use bold visuals
- Reinforce messaging visually
But when users do turn on sound, your voice over should shine through with professional narration.
5. Test and iterate your LinkedIn ads
LinkedIn ads are data-driven. So, it’s important to keep testing different hooks, lengths, and voice styles to determine which combination is best for your specific audience.
Remember, LinkedIn advertising is not “set and forget.” It’s refine and repeat.
What is the cost of advertising on LinkedIn?
What is the cost of advertising on LinkedIn is one of the most-searched questions among marketers—and for good reason.
The cost of advertising on LinkedIn depends on:
- Target audience
- Industry competition
- Campaign objective
Typical benchmarks are:
So, what is the cost of advertising on LinkedIn really? It’s premium compared to other platforms—but you’re paying for high-value audiences. Strong creatives lower your cost per result by reducing wasted spend on LinkedIn video ads.
LinkedIn marketing strategy for video success
LinkedIn marketing with video requires a clear framework.
Here’s a simple system:
- Plan: define audience and message
- Produce: create high-quality LinkedIn video ads
- Promote: launch LinkedIn advertising campaigns
- Optimize: analyze and improve
Final Thoughts
LinkedIn advertisements are one of the most effective tools in advertising—but only when executed properly. From LinkedIn video ad specs to voice over performance, every detail matters.
If you’re serious about improving your LinkedIn ads, start with your sound. Voice123 helps brands hire voice actors who bring LinkedIn video ads to life—and that’s often the difference between scrolling past and stopping to watch.
Post your project today or use Voice123 Enterprise for a complete project management solution.
FAQs
Yes, you can make video ads on LinkedIn to promote products, services, or brand messages using targeted LinkedIn campaigns.
The cost of advertising on LinkedIn typically ranges from $5–$15 per click or $30–$80 per 1,000 impressions. The cost depends on targeting, competition, and campaign goals.
LinkedIn marketing is the strategy of promoting content, products, or services on LinkedIn using organic posts and paid LinkedIn advertisements.
Yes, $10 a day can work for LinkedIn ads, especially for testing different formats. However, higher budgets for LinkedIn advertising usually deliver faster, more scalable results.
