how to make a promo video

PostT – How to make a promo video that engages audiences

Are your spidey senses tingling with a new idea for your next promo video? If so, here’s everything you need to know about how to make a promo video, including tips to add engaging voice overs that make your video promo stand out!

What is a promo video

Promotional videos are a dynamic combination of stunning visual effects, inspiring background music, and motivational voice over narration. Like Avengers Prime (a high-powered superhero combo of Iron Man, Thor, and Captain America), this impressive trio works together to promote different products/services to customers, creating a higher sales rate. However, a promo video ranges from less than 60 seconds to a few minutes, so it must be direct, structured, and engaging. But these videos are also versatile enough to be used at exhibitions, business conferences, or on different online and social media sites.

Here’s an example: Instead of running around dishing out pamphlets at a conference, you can set a screen at your company booth and play a video promo of how your product/service differs from competitors. That way, the combination of colorful images, music, and captivating voice over all work together to attract the attention of passers-by. The result? Rather than having to seek out customers, the video promo draws them right to you. And when they take a pamphlet of their own initiative, they’re more likely to share it with their personal/business circle.

Tips when making a promotional video

  1. Target a specific audience: This allows you to deliver content that is tailored to their needs, pain points and even wants.
  2. Communicate a ‘clear’ message: Don’t clutter your story with unnecessary points. Keep it simple and concise, and answer the question, ‘What do you want users to do after watching the video?’

Final thoughts on how to make a promo video

Promotional videos are like a window to your business. Think of how department stores like Selfridges spend thousands of hours and dollars creating eye-catching window displays. Is it just to make the store look pretty for passers-by? No. Once you’ve got your video promo content locked down, it’s time to find yourself a voice actor to work some vocal magic. And there’s no better place to find a professional voice actor than on Voice123. Your friendly neighborhood voice over platform.

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FAQs on how to make a promo video

It’s a short video similar to a movie trailer. It introduces customers to a product/service or promotes updated features and services of an existing product.
You can follow a 4-step process. Write a motiving script, use an engaging voice over, create captivating visuals, and add inspiring music/sound effects.

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