How to best make use of TikTok marketing trends

Are you ready to find out what the best 2022 TikTok marketing trends are for your brand? 

Awesome, let’s go! 

Around the world, TikTok has gained a vast and captive audience. In 2020 alone, the app was downloaded around 850 million times. From lip-syncing and dancing videos to hacks and life skills, TikTok has content available for everyone. Although the platform started as a short-form video-sharing app, it’s since grown into a fully-fledged video service. Today, TikTok for business defies traditional marketing practices. This makes it the perfect social media tool to unleash the power of your brand. 

Here are 5 key features to include in your TikTok marketing strategy.

TikTok marketing trends: image of the TikTok logo
Image: TikTok

TikTok marketing for social commerce 

Social commerce is one of the fastest-growing trends on TikTok. This comes in the wake of its partnership with e-commerce giant Shopify. The e-commerce platform facilitates the reach its sellers have through TikTok. Users can also boost their sales directly from their Shopify account.

With purchasing becoming more streamlined on TikTok, in-app shopping is also available to customers. So, Shopify businesses can use TikTok marketing to monitor a campaign, as well as create and distribute global content. To get started, Shopify sellers receive $300 to launch their first TikTok marketing campaign. All to help incentivize businesses. 

For brand identification 

When it comes to digital marketing trends, TikTok content stands out as genuine and authentic. This is one of the main ways TikTokers achieve success. Their audience can fully relate to the content which offers an unfiltered look into the brand. 

An example of this is the Hugo Boss partnership with influencer Khaby Lame as part of the #BeYourOwnBOSS campaign. The videos’ behind-the-scenes vibe creates a sense of honest fun, and humor that viewers can link directly to fashion titan Hugo Boss. 

TikTok marketing trends: image of two influencers doing a high-five for the camera
Image: Envato

Marketing for influencers

TikTok marketing is particularly effective because it’s not in your face marketing. Influencers come across like friends which make advertisements seem more like really great recommendations. Users trust the influencers they follow which make influencer marketing a fundamental part of the app’s ecosystem. 

Highly rated influencers like Charli D’Amelio also have millions of users that watch their content daily. But, this doesn’t mean that you need high-profile influencers to achieve successful marketing. All you need to do is find an influencer with a sizable TikTok following. 

This is where the Influence Grid comes in. It’s a great tool that offers valuable info on influencer stats, like views and likes per video, and follower count. It’s also the best way to find the influencer that suits your brand. 

Marketing for hashtag challenges 

Hashtag challenges are a really useful TikTok marketing strategy for any brand. It can help you gain visibility and tap into a TikTok trend that users love. Brands blend hashtags with challenges and invite users to make and upload their videos with the branded hashtag. 

A popular example of this was Netflix #What’sYourPower challenge. 

To promote their original movie, Project Power, viewers were asked to share their superpower through a video using the tag. To date, the challenge has gained over 6.4 billion views. 

TikTok marketing trends: image of TikTok's Discover page
Image: TikTok

TikTok’s Discover page also has loads of Hashtag challenges. Users can click on a hashtag that redirects them to a branded landing page. Various information then pops up such as the brand’s website link, and even the UGC from other challenge participants. 

These challenges are a great way to go viral. And if your hashtag challenges trends online, you’ll get tons of UGC and brand exposure. These challenges also provide a fun way for brands to engage with users. Encouraging users to join your challenge is much better than them just liking or sharing a post. 

If users have fun through your brand, they’ll be back for more and they’ll likely bring their friends and family with them. 

Marketing for memes

Memes are becoming increasingly popular across all social media platforms. Videos, although technically a less obvious medium for memes than still images, are pretty common on TikTok. TikTokers can upload short videos highlighting their favorite memes. Users then share these videos which inspire others to create similar videos.

An example of this is the #goodsoup. The video’s scene is from the TV show Girls. However, the sound is what makes it popular because TikTokers have used it to create a host of trendy funny-sad videos.

Final thoughts on TikTok marketing trends

The number-one reason to use TikTok for business is its visibility and organic reach which is yet unrivaled by other platforms. As a business on TikTok, you don’t need millions of followers or to go viral to be successful. You just need the right followers and approach.

TikTok isn’t just about showcasing your products or services, you also need to relax a bit to connect with your audience. Having fun with TikTok trends shows users that you don’t take your brand too seriously, which is a trademark of online culture.

Now that you know how to create your own TikTok marketing strategy, take a moment to peruse the tons of awesome voices available on Voice123.  There are plenty of highly-skilled professional voice actors available to enhance any TikTok marketing video. So be sure to book a voice on Voice123 here!

Finally, we’d like to take a moment to wish you well as you journey through the world of marketing trends 2022. We’re confident that you’ll find the best voice talent to suit all your TikTok marketing videos. So be sure to do it the Voice123 way. 


Post a project and book a voice actor now!


Related Posts