TikTok – the name instantly creates a mental picture of dancing dogs, music parodies, and bored users trying to entertain themselves during a lockdown.
If there’s a new trend, product, influencer, or joke, you can bet it’s on TikTok! And as more users sign up, it’s begun to cement the popularity and scope of the platform.
Now you’re probably thinking, ‘Yes, I’ve seen the video of the guy creeping out of his house during lockdown disguised as a tree. How does that affect my business?’
With over 1 billion users, TikTok is the channel to get noticed!
Why should you be using TikTok?
The real question is why shouldn’t you be using TikTok?
Every TikTok user is both a pair of eyeballs and a potential user of your product or service. So, if you’re looking for another channel to boost traffic, sign-ups, or conversions, you need to jump on the TikTok bandwagon. Even tech giant HP used TikTok to market a new product to 7 million users. Now imagine someone recognizing your brand because ‘oh yeah – I’ve seen that in a Tiktok video!’
How do you make the best use of TikTok?
First, clear your mind of any preconceived notions about TikTok. It’s not for teenagers only, and it certainly isn’t like posting a new picture on Instagram.
TikTok videos are eye-catching, attention-grabbing, and more successful when they’re part of a trend. And if you think silent videos or simple background music is enough, think again! The best videos are the ones that tell a story. Which is why the voice-over feature on Tiktok is the perfect way to tell your brand’s story. Whether you’re launching a new product, advertising a promo, or running a campaign, a voice-over can add another dimension of believability to your video.
So how do you do the best ever voice-over on TikTok? Read on…
1. Establish your goal
Do you have a new product that you’re trying to market? Are you running a promo on a current product or service? Once you decide on the goal, you can focus on how you’re going to measure your success. Maybe your video gets 10k views, but is that what you wanted? Or were you hoping for 100 clicks on your website link? Define your metrics so that you can analyze your video’s success.
2. Plan your video’s story
Each scene and sequence of your video needs to be planned right down to the last detail. Create a storyboard, choose the right visuals and remember that you need to channel your brand’s theme, tone, and color. It’s like fishing. You can’t throw an old worm on a pole and hope any fish will bite! Each fish is different and drawn to the right kind of bait. So once you decide on your audience, you’ll be able to plan the right story to grab their attention.
3. Create a unique script for your voice-over
While eye-catching visuals draw in a user, a stimulating voice-over keeps their attention. Listeners don’t want to hear confusing brand jargon and wordy sale pitches. It will end up sounding like someone is reading a grocery list.
Make your script relatable so that the user gels with the story. ‘Once upon a time’ may be a cliche, but you instantly associate it with ‘happily ever after.’ So choosing the right words can help you to brand and word associate.
4. Hire a professional
Anyone can read a script, but only a professional can bring it to life! Sure, you can pay someone $100 to read a few lines. But is anyone ever going to remember those lines?
Who will ever forget the raspy ‘my precious’ one-liner from the Lord of the Rings franchise that became a voice-over phenomenon? Add to that the countless people who still try to mimic it online. To achieve a similar brand association, you need the prowess and skills of a professional voice actor.
5. Follow the right structure
You can add a voice-over to a video you just recorded, or a pre-recorded one. The steps are simple. After you’ve recorded or uploaded the video, click the checkmark on the right side, then click voice-over. You’ll be directed to a recording screen where you can record the narration.
Branching into TikTok’s marketing space is what your brand needs in 2021.
If your videos are interesting and have compelling voice-overs, you’ll be able to access millions of potential customers.
It doesn’t have to be as complicated as creating an algorithm. Create a video sequence, tell a story, bring your brand to life and use a professional voice actor to add your voice-overs.
Now that you know how to do a voice-over on TikTok, we wish you every possible success!
May the ‘virality’ be with you!