At Voice123, the most trusted voice over network to hire professional voice actors, we’ve curated the best advertising examples to help you get creative in your next advertising campaign.
These advertisement examples prove that a mix of strong storytelling, sound design, and voice performance can turn ordinary ads into powerful experiences.
In this post, we’ll explore the best advertising examples and how to use them as inspiration for your next campaign!
What is an advertising campaign?
An advertising campaign is a series of advertisements built around a single main idea—whether it’s to drive sales, increase brand awareness, or inspire action. A strong campaign aligns creative visuals, copy, and voice overs across various channels, including TV commercials, print, radio ads, and social media.
Nike’s Just Do It is one of the most powerful advertising campaign examples ever created. It’s a simple, motivational message that transcends culture and language, proving that consistency and clarity can create a global movement.
15 Advertising examples and why they work
1) Apple – “Shot on iPhone”
This advertising example highlights authenticity through real user footage. It lets the product prove its value without saying a word, while a clean voice over adds calm authority that complements the visuals.
2) Old Spice – “The Man Your Man Could Smell Like”
This witty advertisement example blends humor and pacing to create instant recall. The bold voice over drives the joke home, showing how confidence can become a brand identity.
3) Nike – “Dream Crazy”
Nike’s advertising campaign connects athletic grit with social courage. The emotional tone and reflective pacing make this one of the most popular ads of all time.
4) Google – “Year in Search”
A data-driven story that feels deeply human, this advertising example uses voice narration to guide emotion. It turns millions of search queries into a shared emotional journey.
5) Dove – “Real Beauty Sketches”
This advertisement example proves empathy sells. The honest tone, documentary visuals, and gentle voice over redefine beauty in a way audiences still reference today.
6) GEICO – “Unskippable”
A perfect online advertising example, this campaign delivers the punchline before the skip button appears. The deadpan narration makes it impossible not to keep watching.
7) Dollar Shave Club – Launch Video
This viral advertising campaign shows that personality beats polish. A fast-talking founder and simple visuals created one of the most memorable ad examples in startup history.
8) Always – “#LikeAGirl”
This empowering advertising example transforms a stereotype into inspiration. Real stories and genuine performances make it one of the best marketing ads for social impact.
9) Budweiser – “Puppy Love”
A heartfelt story with minimal dialogue, this advertisement example from the 2014 Super Bowl ads tugs at emotions through nostalgia and the power of friendship. It’s proof that simplicity creates connection.
10) Spotify – “Wrapped”
These social media advertising examples feature users as the stars of the ad. Bright visuals, clever copy, and fun voice overs keep it playful and shareable.
11) Snickers – “You’re Not You When You’re Hungry”
A universal insight turned into a timeless advertising example. Every version feels fresh because the humor and voice over adapt perfectly to different characters.
12) John Lewis – Holiday Films
These emotional advertisement examples show how patient storytelling builds brand love. The gentle narration and subtle music evoke nostalgia year after year.
13) Skittles – “Taste the Rainbow”
Vibrant visuals and absurd humor make this one of the most iconic ad examples. The playful voice over cements the brand’s quirky personality.
14) IKEA – “The Wonderful Everyday”
This advertising example transforms home problems into charming stories. A friendly voice over and relatable settings make small victories feel meaningful.
15) Tourism Australia – “Dundee”
By blending movie magic and travel, this advertising campaign example turned a fake film trailer into a tourism sensation. The cinematic voice over sold adventure through surprise.
How to use these advertisement examples in your next campaign
The best advertising examples don’t just entertain—they teach you how to communicate your message clearly and emotionally. So, how do you turn inspiration into results? Here are five ways to apply these advertisement examples to your next advertising campaign.
1. Hook in the first 3 seconds
Attention is the new currency in digital marketing. Strong ad examples like GEICO’s Unskippable or Apple’s Shot on iPhone grab viewers instantly with motion, surprise, or a bold statement. Whether you’re making social media advertising examples or a TV spot, open with visual energy and sound design that make people stop scrolling.
2. Tell an authentic story
Every successful advertising campaign connects on a human level. Use relatable emotions like humor, empathy, or nostalgia to make your message memorable—think of Dove’s Real Beauty Sketches or Budweiser’s Puppy Love. The best marketing ads turn real moments into storytelling opportunities that audiences instantly trust.
3. Use voice overs to shape emotion
A professional voice over transforms visuals into meaning by setting pace, tone, and feeling. Whether you want something warm, witty, or cinematic, a skilled voice actor can make your advertisement example stand out across multiple platforms. You can audition and hire talented pros on Voice123 to find a voice that matches your brand identity perfectly.
4. Adapt advertising examples for each platform
Your online advertising examples should fit the platform where they appear. Vertical videos with captions perform best on TikTok and Instagram, while YouTube and TV allow for longer storytelling arcs. Design variations of your ad examples so the same concept performs seamlessly across channels without losing impact.
5. End with a strong CTA
Great advertising examples leave viewers knowing exactly what to do next. Replace generic CTAs like “Learn more” with actionable language such as “Start your free trial” or “Find your voice today.” When paired with a confident voice over, a clear CTA can boost conversions and make your advertising campaign unforgettable.
Formats for advertising examples
Short-form social advertising examples (6–15s)
Perfect for social media advertising examples, these short ads rely on quick visuals, bold text, and memorable voice lines. The key is to keep the energy high and the message focused.
Podcast and audio ads (30–60s)
Ideal for storytelling, marketing ads connect through tone and personality. A skilled voice actor can make the difference between being ignored and being remembered in audio-only ads or podcast advertising.
CTV/YouTube ads (15–30s)
Advertising examples for YouTube ads blend entertainment with education. Use pacing, emotion, and a strong CTA to guide your audience from awareness to action.
Final thoughts on advertising examples
Use these 15 advertising examples as your creative storyboard. Each one shows how emotion, sound, and storytelling drive memorable advertisement examples that inspire audiences and boost brand impact.
Explore top voice actors on Voice123 or use Voice123 Enterprise for full-scale campaign production.
FAQs on advertising examples
Advertising promotes products or services through creative messages that inspire action. For instance, Nike’s Just Do It is a timeless advertisement example that motivates audiences through storytelling and emotion.
Some of the best advertising examples include Apple’s Shot on iPhone, Dove’s Real Beauty Sketches, and Old Spice’s The Man Your Man Could Smell Like. Each became iconic because they combined creativity with relatability.
Start with a clear promise, back it up with proof, and close with a strong CTA. Great advertising campaigns follow a three-step arc: hook, story, payoff. Add a well-cast voice-over to deliver your message authentically.
Coca-Cola’s Hilltop (I’d Like to Buy the World a Coke) and Apple’s 1984 are often cited as the most famous advertisement examples in history. Both shifted culture and redefined how marketing ads could inspire emotion.
