Explainer video scripts examples

Create cutting-edge explainer video scripts with our free script resources. Explore our collection of explainer video script templates and examples right here! As a vocal authority, Voice123 offers an innovative approach to creating a memorable explainer video script template in 2023. Let’s dive in!

What is an explainer video script

An explainer video script is a structured video narrative in which a company uses an outline to explain a product, service, or concept to audiences via a voice over that is usually accompanied by dynamic visual animations or imagery. The explainer script must be concise, information, and explain key points with a main takeaway and Call-To-Action. There are also various examples of how to make an explainer video. For example, a product launch script can detail the product’s benefits and features. The voice over narration then illustrates the product’s value proposition and unique selling points to engage and inform audiences. An educational explainer video script template, however, teaches audiences about a certain concept or topic. So, the script framework must break down the topic into easy-to-understand key points with straightforward examples, dynamic visuals, and a professional voice over. 

Explainer video scripts examples 

explainer video scripts

Explainer video script examples are usually fictitious scripts that provide guideline narratives on how to explain a product, service, or concept to audiences by communicating its key features, benefits, and value. Different script examples include product demos, service introductions, product launches, or app tutorials. A compelling explainer video script template promotes audience awareness, participation, and purchase conversions. 

Here are several explainer video script templates to help you create winning scripts for your explainer videos! 

Script for a product launch 

Project Type: Cleaning supplies product launch

Target audience: Adult males/females 20+ (students, stay-at-home-parents, business professionals) 

Voice Gender/Age: No specific gender or age

Direction Notes: The reading pace should be normal, with a friendly, conversational manner and a heroic tone of voice to spotlight the product. Something like Chris Evans’s smooth Captain America tones. 

Video length: 2:00

Dialogue Script:

“Hi there! Tired of wasting time and money on products that just don’t meet their promises? Then lean closer because we’ve got the solution you need.”

“Our latest cleaning product, ABC, is a revolutionary product that transforms how you do things. With state-of-the-art technology, it makes your life easier, simpler, and more efficient. What’s not to love about this incredibly easy-to-use product?”

“From busy professionals to students and stay-at-home parents, ABC makes your life better in every way.” 

“Why wait? Order your ABC today and start making life simpler, better, and faster!”

Script for a service explanation 

Project Type: Accounting business services explanation

Target audience: Male/Female 25+ business owners/executives/administration  

Voice Gender/Age: No specific gender/middle-aged

Direction Notes: The reading pace should be normal with a causal, relatable voice that’s entertaining to make the accounting software sound interesting. Something like Jack Black’s quirky Jumanji tones.

Video length: 1:30 

Dialogue script:

“Welcome, all business minds! If you’re looking for a reliable solution to your business needs, look no further than XYZ Services.” 

“With a wide range of services, you can choose from accounting and bookkeeping to marketing and advertising. We have the expertise to achieve your business goals.”

“Our dedicated team of professionals provides the highest-quality service at affordable prices. Don’t delay!” 

“Contact us today to take your business to the next level.”

Script for an educational video 

Product Type: Biology lecture for an educational video

Target audience: Male/Female college students (18+) 

Voice Gender/Age: No specific gender/mature

Direction Notes: We want a slow to a normal reading pace that’s entertaining but still educational to explain aspects of human biology while still engaging the learners. Something like Paul Rudd’s professional but guy-next-door Ant-Man tones. 

Video length: 1:00 

Dialogue Script:

“Hi, and welcome to our educational video on health and wellness. Today, we’ll explore the intriguing world of human health and all its complexities. “

“Did you know that if they were laid end to end, an adult human’s blood vessels could circle Earth’s equator four times? Or that the human heart beats over 3 billion times in an average lifetime?”

“In this video, we’ll discuss the body’s wonderful systems that keep us alive. Like the cardiovascular, nervous, and digestive systems. So, by the end of this video, you’ll know exactly how your body works and the amazing things it’s capable of.” 

“It’s time to sit back, relax, and enjoy the show!”

Explainer video scripts format

The explainer video scripts format follows the basic structure of a greeting, introduction, solution, and CTA. Greetings are friendly and short, while the introduction identifies the topic, the audience’s pain points, and challenges. The solution highlights how the product/service can address the problem. Finally, the CTA tells people what to do next, whether that’s purchasing the product/service, signing up for a free trial, a demo, or contacting the company. You can also include additional information for the voice actors in the explainer video script, like the project type, target audience, voice gender/age, and direction notes explaining the reading pace, tone, and similar vocal styles.

How to write an explainer video script

You can write an explainer video script in 6 steps. 1) Know your audience, 2) start with a hook, 3) identify a problem, 4) offer a solution, 5) explain how it works, and 6) call to action.

Here’s a breakdown of how to write an explainer video script.

  1. Know your target audience

First, consider your target audience’s age, gender, interests, and pain points. Then tailor your message to address their needs, keeping the language and tone audience-appropriate. For example, the target audience for a new fitness product is health-conscious individuals. So use health and fitness statistics to attract their attention.

  1. Start with a hook

A hook statement is a vital part of effective storytelling, so grab your audience’s attention with a surprising fact, thought-provoking question, or emotional story that piques their curiosity. For example, when promoting a car safety feature, illustrate the car’s ability to save lives by incorporating road accident statistics.

  1. Identify a problem

Address your audience’s issues by identifying problems, which assures them you understand their concerns. For example, for a new stress-management app, discuss the negative effects of stress and how the app contributes to health and well-being.

  1. Offer a solution

Introduce your product/service as the solution by explaining its differences from competitors. For example, to promote a time management app, explain how users can achieve more goals and establish a work-life balance.

  1. Explain how it works

Explain the inner workings of the product/service in detail using visuals, graphics, and animations. For example, to offer a new business software, explain the features that make this software convenient and effective for users.

  1. Call to action

Encourage the audience to take action by visiting a website, making a purchase, or signing up for a free trial. For example, a video conferencing platform can invite users to sign up for a free 7-day trial.  

Final thoughts

explainer video scripts

Knowing how to write an explainer video script is the foundation of a successful product launch, educational demo, business presentation, and so many more videos. So by knowing your audience, starting with a hook, identifying the problem, introducing a solution, explaining how it works, and using a CTA, your script will promote your product/services to the right audience. But don’t forget the power of an explainer video voice over. So, whether you’re looking for Captain America’s heroism or Jack Black’s quirkiness, Voice123 has talented, skilled voice actors to suit all your explainer needs. You can search for a voice actor or receive customized options and streamlined payments from our Managed Services.

When you post a project, you can also select additional services offered by voice actors, like copywriting, translation, and even adding music or special effects.

So we wish you all the best in the video world, where creativity takes you to new heights, capturing big experiences through the lens of small moments!  


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