Different types of podcasts are transforming how 584.1 million global listeners consume content in 2025. Whether you’re a brand, marketer, or creator, understanding the podcast genres and podcast formats that connect with your audience helps you tell better stories and grow your brand.
At Voice123 — where you’ll find professional podcast voice actors — we know that voice is the secret to making any podcast type stand out. So, let’s explore the different types of podcasts, their formats, and how to choose the best podcast styles for your brand.
What is a podcast?
A podcast is an episodic digital audio or video series available on platforms like Spotify, Apple Podcasts, or YouTube. Podcasts can be released daily, weekly, or monthly and cover everything from true crime and business to comedy and culture.
But what is a podcast really for marketers? It’s a storytelling medium that humanizes your brand. Listeners tune in while driving, working out, or scrolling — meaning your message travels wherever they go. With different types of podcasts and podcast intros, you can build brand loyalty through authentic conversations that don’t sound like ads.
Different types of podcasts
There are many types of podcasts, from interview and monologue shows to hybrid and panel discussions. Each podcast format offers unique storytelling styles across popular podcast genres like true crime, business, and education — helping brands connect authentically with audiences worldwide.
Here are the top podcast types worth exploring in 2025:
1. Monologue podcasts
These podcast styles feature one host speaking directly to the audience. Great for personal brands or niche experts.
Example: The Mindset Mentor shares motivational insights in a solo-hosted, conversational tone.
2. Interview types of podcasts
Among the most common podcast types, these feature hosts chatting with guests.
Example: The Tim Ferriss Show blends personal development and storytelling through interviews.
3. Panel discussion podcasts
These podcast formats include multiple speakers discussing trending topics, offering multiple perspectives.
Example: The Kitchen Cabinet explores food debates with humor and lively commentary.
4. Video podcasts
These combine visual and audio storytelling. Brands use them to showcase product launches or behind-the-scenes content.
Example: Law&Crime Sidebar uses professional hosts to cover real court cases with legal insight.
5. Hybrid podcasts
Hybrid podcast formats mix solo episodes, interviews, and panels — offering flexibility and variety.
Example: The Daily by The New York Times mixes narrative reporting with interviews.
6. Educational types of podcasts
These podcast genres focus on learning and skill development — ideal for corporate brands and thought leaders.
Example: TED Talks Education inspires listeners with diverse expert speakers.
7. Business podcasts
Business podcast categories highlight entrepreneurship and industry insights.
Example: How I Built This shares stories of innovation from global entrepreneurs.
Top podcast genres in 2025
Every marketer should know the most listened-to podcast genres to match their content to audience preferences.
- True Crime: One of the most popular podcast categories, captivating audiences with real investigations. (Crime Junkie leads with over 1 billion downloads.)
- History: Great for brands wanting to educate while entertaining. (Hardcore History makes the past feel thrilling.)
- Science: Explores discoveries and tech — perfect for AI or innovation-driven brands. (Radiolab blends science with storytelling.)
- Lifestyle: Focuses on wellness, health, and personal growth. (The Tim Ferriss Show again dominates this space.)
- Comedy: For brands that love humor and relatability. (Conan O’Brien Needs A Friend is a fan favorite.)
These podcast genres dominate listener charts because they balance entertainment and education — a winning mix for modern audiences.
Popular podcast formats and styles
The podcast formats you choose define your listener experience. Here are key podcast styles and why they matter:
- Storytelling format: Narrative-driven podcast scripts with structured plotlines.
- Conversational format: Relaxed discussions between hosts and guests.
- Scripted nonfiction: Highly produced, journalistic-style episodes.
Each podcast format influences how your audience connects with your content. A conversational tone suits brand storytelling, while scripted formats boost authority and production value.
Choosing the right voice style for different types of podcasts
Every successful podcast starts with the right voice. A talented voice actor brings your content’s tone, pacing, and emotion to life.
At Voice123, you can hire professional podcast voice actors to match your brand’s message — from calm, instructional narration to high-energy storytelling. A warm, authentic tone builds listener trust, while an expressive delivery boosts engagement.
Pro tip: Match your voice actor to your podcast category — energetic for comedy, authoritative for business, and empathetic for education.
Final thoughts on types of podcasts
Exploring the different types of podcasts gives marketers endless opportunities to create engaging, brand-driven audio content. Whether you choose a monologue, interview, or hybrid podcast format, your voice, tone, and delivery make all the difference.
Need the perfect voice to power your podcast story?
Find professional voice actors on Voice123 or let our Voice123 Enterprise team handle your project from start to finish.
Start your podcast journey — and make your voice heard!
FAQs
The three main types of podcasts are interview, monologue, and panel discussion formats. Each has distinct storytelling styles and engagement benefits.
True crime remains the most popular podcast type, dominating charts with over a billion global downloads annually.
Currently, The Daily, The Joe Rogan Experience, and Crime Junkie lead global rankings for their production quality and broad appeal.
Common podcast formats include narrative storytelling, conversational interviews, scripted nonfiction, and hybrid styles. Choose a format that aligns with your brand’s tone and audience preferences.
