YouTube ads – aren’t they annoying videos people can’t wait to skip? Actually, around the world, over 500 million users view YouTube ads every day, so they’re a pretty big deal. Especially since advertisers have a global reach of over 2.5 billion people through Youtube advertising. And with users watching around 5 billion YouTube videos daily, the real challenge of advertising on Youtube lies in creating something that strikes a chord with viewers.
But with over 20 years of experience behind us at Voice123, we’ve got you covered! In this post, we’ll take a look at the different types of Youtube ads and how you can create a Youtube advertising strategy with videos that people want to watch, re-watch, and even share. Let’s upload!
What is a Youtube Ad
A Youtube ad is an advertisement that’s shown on the Youtube platform during audio and video content, or they appear as display banners in videos or on the home screen. Youtube ads fall under the broad umbrella of Google ads which means you can use Google analytics and data tools to create Youtube ad campaigns that are tailored to specific audience demographics. This allows you to run multiple advertisements with different ad formats, keywords, and topics so you can reach various audiences who are interested in engaging with your brand and products. Now let’s look a little closer at the different types of Youtube ads and see how you can use them in your advertising strategy.
Types of Youtube ads
There are four main types of Youtube ads: video ads, audio ads, bumpers, and thumbnail ads.
Youtube video ads
Youtube video ads are advertisements in a video format that plays before, during, or after a video. Some of these ads have options for viewers to skip after five seconds, while others are non-skippable and usually range from 30 seconds to one minute.
Youtube audio ads
YouTube audio ads are advertisements in an audio format that play while a person listens to songs, podcasts, or other audio content on Youtube. Audio ads can be skippable or non-skippable, and they can range from 10-60 seconds, with listeners being able to skip some after five seconds.
Bumper ads
Bumper ads are non-skippable video ads that are usually about six seconds long, and they usually play before a Youtube video. These ads generate excitement and interest around a product/service, so when a longer video ad or thumbnail appears, users are more likely to watch and interact with it instead of skipping it.
Thumbnail ads
Thumbnail ads are advertisements that pop up in suggestions, related videos, or at the bottom of a video you’re currently watching. Clicking on the advertisement usually takes the viewer to the company’s product or website, but viewers also have the option to cancel the ad after a few seconds.
Now that you know the different types of Youtube ads, let’s take a closer look at how you can use these different formats for advertising on Youtube.
Youtube advertising: how to succeed
You can succeed at Youtube advertising by creating content that inspires and motivates, leverages emotional pull, and harnesses the power of memories.
Here’s a detailed breakdown of each point.
Craft ads that inspire and motivate
Nothing drives home the concept of inspiration more than Nike’s, Never Too Far Down motivational ad. As a brand, Nike has become synonymous with inspiration, and this comes across loud and clear in the ad. Lebron James narrates the Everest-like struggle of failing while also weaving in the thought of getting back up again. Following the rhythm of his voice are various clips of pro athletes like Serena Williams, Tiger Woods, and Cristiano Ronaldo. This takes users down a path of some of their lowest and highest career moments.
So ads that inspire and motivate are the ones that are built on the concept of raw emotion and honesty. Start by analyzing what struggles potential customers are facing and how your product/service can assist and inspire them. Then use striking visuals and talented voice actors – like the pros on Voice123 to bring those elements together into one inspirational masterpiece.
Leverage emotional pull
The German supermarket chain EDEKA created a uniquely emotional Christmas ad that went viral. The ad revolves around an elderly man who always spends Christmas alone because his adult children are too busy to visit. Painfully, the children find out that their father has died, and filled with regret, they finally make the time to return home for his funeral. The tearjerker comes when they arrive to find Christmas dinner laid out on the table and their father still alive. The father responds with a simple “How else could I have brought you all together?” After a tearful reunion, the family enjoys their Christmas dinner, purchased through EDEKA.
Advertising on Youtube with emotional triggers tells a story that remains with viewers for years. So don’t be afraid to take viewers on an emotional rollercoaster. Some of the most memorable YouTube ads are the ones that really tug on heartstrings. And this can prompt viewers to respond more positively to your ad.
Harness the power of memories
Nostalgia has incredible power in the world of Youtube advertising. OxiClean is one such example. Through a split-screen, a modern woman and her 1960s counterpart run through a series of household chores. From using an old-fashioned stick vacuum and scrubbing with a toothbrush to modern robot vacuums and no-scrub spray. OxiClean blends pleasant memories with a modernized take on how its products have evolved to make cleaning simpler and faster so you have more time to spend with your loved ones.
So get creative with different graphics and techniques like monochromatic filming and voice overs that create an atmosphere of nostalgia to blend the past with the present. Because if viewers can link your brand to their own history, they’ll view your product/service in a much more favorable light. And if you’re looking for inspiration, check out our post on Youtube video ideas.
How to create a Youtube ad
First, create your ad, then upload it to Youtube using the ad campaign management services. Login to Youtube and select the option to start a new advertising campaign. Enter the type of ads you want to run, your strategy, and your budget, and select your demographic and any additional parameters.
How much are YouTube ads
Youtube advertising costs $0.10 to $0.30 per view or click, and most businesses set a daily budget of around $10 for advertising on Youtube. But the type of Youtube ad also affects the costs. For example, with an in-stream video ad, you will be charged when a viewer watches the entire ad or at least thirty seconds of it. But the cost of other ad formats like bumper ads are determined by cost-per-thousand impressions, so you pay when your ad has been viewed a thousand times.
Final thoughts on Youtube advertising
Youtube advertising is crucial for global businesses because of the vast target audience that uses the video platform. And with the different types of YouTube ads; audio, video, bumper, and thumbnail – you can appeal to a variety of users. Youtube’s advertising campaign algorithm also allows you to expand your brand’s reach by targeting specific demographics through search histories or browsing trends. So, to make Youtube ads that really stand out, craft compelling stories that inspire and motivate, add an emotional pull to your ads, and use the power of memories to help your viewers connect to your brand.
And don’t forget the power of a mesmerizing voice over to help you push the boundaries of advertising, which you’ll find on Voice123. Why not search for a voice actor and listen to different samples? You’ll find the perfect voice that ticks all the boxes.