Amazon ads have a global reach and generated almost $575 billion in sales in 2024. So, advertising on Amazon is what you need in 2025 to drive sales, improve brand awareness, and reach more consumers.
At Voice123, your go-to platform for professional voice actors, we’ll explore how to advertise on Amazon with the different Amazon ad types.
What are Amazon ads?
Amazon ads are pay-per-click (PPC) advertisements that enable businesses to showcase their products directly on Amazon-owned platforms. These ads appear on search results, product detail pages, and even external sites for Amazon ads. Since these ads use a PPC model, advertisers pay only when a user clicks their ad, which can help brands boost visibility and sales by targeting customers who are actively looking to purchase related products with different types of ads.
What are the different Amazon ad types?
- Sponsored products: These ads target specific products and appear in search results or product detail pages. They’re usually used to boost sales of a single product.
- Sponsored brands: These ads showcase your brand and multiple products, helping establish brand recognition because they appear at the top of search results.
- Display ads: These ads appear across Amazon and other platforms, reaching users interested in similar items and allowing brands to remarket their content to different audiences.
How to advertise on Amazon
1. Set up an Amazon Ads account: Based on your business needs, choose between an individual or professional seller account. The Professional account is ideal for high-volume sellers, offering advanced features and reduced fees.
2. Optimize your product listings: Ensure your listings include high-quality images, compelling descriptions, and relevant keywords. An optimized listing increases your product’s visibility and boosts conversion rates.
3. Choose the right Amazon ad types: Select a campaign type that aligns with your business goals, like sponsored products, brands, or display ads. Each type offers distinct benefits, allowing you to tailor your campaigns to specific objectives.
4. Target relevant keywords: Use tools like Amazon’s Keyword Planner to identify high-performing keywords and create targeted advertising campaigns. Prioritize long-tail keywords to reach niche audiences and maximize ad relevance.
5. Define a budget and bidding strategy: Based on your campaign goals, set daily or monthly budgets and bids and monitor the ROI of your ads. Analyze performance metrics to adjust your bids and create a cost-efficient strategy.
How much do Amazon ads cost?
The cost of advertising on Amazon varies based on the ad type, competition, and keyword bidding.
- Sponsored Products: Average cost-per-click (CPC) is around $0.89.
- Sponsored Brands: CPC starts at $1.16.
- Daily Budget: Successful campaigns usually require $50–$100 daily.
Amazon uses an auction-based system where advertisers can bid on keywords and placements. Minimum bids start at $0.10, and monthly budgets for advanced campaigns with sponsored brands can exceed $1,000.
How to use an Amazon advertising agency
The Amazon Ads Partner Network includes companies that act as marketing resources to advertisers and businesses. An Amazon advertising agency can use keyword targeting, ad design, and budget management expertise to help you optimize campaigns with data-driven strategies. By handling complex campaign elements, an Amazon advertising agency allows brands to focus on different aspects of the campaign, like video production or crafting advertising scripts.
Final thoughts on Amazon ads
Incorporating Amazon ads into your ad strategy can help you maximize your advertising potential and ensure that you reach the right audience at the right time!
Ready to take your Amazon ads to the next level? Find professional voice actors on Voice123 to create compelling audiovisual ads, or use Voice123 Enterprise to handle everything from invoices, casting, and translation to streamlined payments!
FAQs
Amazon’s advertising strategy focuses on connecting businesses with customers through targeted ads based on shopping behavior, interests, and demographics.
The three types of Amazon advertising are sponsored products, which promote individual items; sponsored brands, which highlight a brand’s range of products; and display ads, which target audiences both on and off Amazon.
Amazon advertising reached a global sales figure of $575 billion in 2024 and is projected to become an important tool in the digital advertising landscape.
Amazon advertising operates on a pay-per-click (PPC) model, where advertisers only pay when a consumer clicks on their ad. Sellers control the costs by setting daily budgets and bid amounts.