Types of content marketing with strategies to promote your brand

Different types of content marketing are powerful business tools you can use to target and acquire the right audience. They help differentiate brands with entertaining podcasts like We Study Billionaires or thought-provoking blogs like Ikea Ideas. They use skilled voice overs to transform ordinary corporate messages into unforgettable audience experiences with vocal personality and authenticity. 

At Voice123, where you’ll find pro voice actors for content marketing, we know the power of content marketing when audio and video combine to create a marketing phenomenon. So, we’ll explore different types of content marketing and useful strategies for whatever content marketing types you choose in 2024. 

Get ready to brand your way to content cosmic success! 

What is content marketing? 

Content marketing is a type of marketing that’s focused on creating relevant content that attracts and engages audiences, motivating them to action. The different types of content marketing involve distributing high-quality material to potential customers and building brand trust and awareness. This includes blogs, videos, podcasts, and social media posts, but instead of just promotions, they focus on increasing customer loyalty. Businesses can publish blog articles with valuable industry tips or use tutorial videos to showcase product how-tos. Companies can use different content types to share bite-sized social media information with catchy posts, images, or videos to connect with followers.

5 Types of content marketing 

1. Blogs for types of content marketing

With over 4 billion readers worldwide, blogs are written articles on company websites or platforms about industry topics. They offer insights, tips, and updates, establishing companies as authorities and they appeal to readers who enjoy written information about industry trends. Blogs also have SEO potential and when they’re optimized for specific keywords they can enhance a company’s visibility and ranking on search engines. 

2. Infographics

These memorable combinations of text, images, and graphics create easy-to-understand statistical formats. 60% of businesses use them because they simplify complicated information and are easy for customers to reshare on social media. These infographics can also be used to promote marketing content like blog posts or videos on social media sites like LinkedIn and Facebook.

3. Videos 

Videos are visual content marketing types on YouTube, Instagram, or other platforms about product demonstrations, tutorials, interviews, or behind-the-scenes company footage. 93% of businesses gain new customers from videos because they humanize companies, appealing to people who prefer dynamic types of content. 

4. Podcasts

Podcasts are episodic audio content types on niche topics featuring interviews and discussions. In 2023, they had an estimated worth of $24.03 billion. They contribute to consumer loyalty, appealing to professionals who listen on the go while multitasking or those interested in long-form, in-depth discussions. 

5. Social media posts

These bite-sized content marketing types on Facebook, Twitter, Instagram, or LinkedIn use text, images, videos, or links to engage audiences. 76% of local businesses use social media because it increases brand visibility. They suit business pros looking for quick updates or entertainment in visually digestible formats.

10 Effective types of content marketing strategies 

1. Study your competitors

Analyzing competitor strategies identifies their strengths, weaknesses, and opportunities. Ethically research their performance, metrics, and audience demographics to identify market gaps you can capitalize on. 

2. Write story-driven content

Share stories about your brand values, company history, mission, or customer success to connect personally with customers. These storytelling techniques set brands apart emotionally, inspiring consumer actions. 

3. Create consistency

Establish brand guidelines for tone, style, and messaging, and implement a calendar to plan and schedule regular updates to maintain consistent presence and messaging for brand recall. 

4. Promote user-generated content

Create online forums, social media groups, or branded hashtags so customers can share their experiences with your products or services. Respond to their comments to promote authentic promotional material. 

5. Use email marketing

Email campaigns address customer needs, so segment your list based on demographics, behaviors, or purchase history for personal experiences. Monitor consumer engagement with open and conversion rates.  

6. Apply SEO optimization 

Keyword research identifies relevant search terms, and incorporating them with different types of marketing improves search rankings, organic traffic, and backlink profiles. 

7. Invest in video content

 High-quality videos entertain, educate, and inspire audiences. Analyze video performance metrics such as views, engagement, and watch time to refine your brand’s impact on different types of marketing.

8. Employ interactive content

Interactive quizzes, polls, and infographics encourage audience participation. They also address specific needs, preferences, or pain points, providing value and entertainment.

9. Host webinars and live Q&As

These sessions directly engage audiences, answering their questions with valuable insights. To maximize attendance, promote webinars through email marketing, social media, and other channels.

10. Create how-to guides

Provide step-by-step instructions, practical tips, and actionable advice to show your brand as a helpful resource in your industry. Gather feedback to improve and update content types for audiences.

How to use voice overs in different types of content marketing 

Voice overs add different personality aspects to a brand and provide emotionally rich storytelling. Dwayne ‘The Rock’ Johnson uses his nice-guy vocal appeal to create an action-packed Apple video ad. In podcasts, vocal clarity and humor establish credibility with listeners. Michael Barbaro’s engaging news delivery on The Daily is empathetic, hooking audiences with every word. Voice overs in animated explainers and tutorials simplify complex concepts. Like Khan Academy’s math instructional videos featuring clear, friendly voice guides. E-learning voice overs create memorable, guided learning experiences on apps like Duolingo. Need captivating voice overs for campaigns with different content marketing types? Find incredible vocal styles at Voice123. 

Final thoughts on types of content marketing

Today’s digital landscape is fast-paced and constantly evolving. With a comprehensive content marketing guide of unique strategies, the possibilities for consumer growth are limitless. But as you solidify your marketing strategy in 2024, remember that it’s the voice behind different types of marketing that makes all the difference. 

Once your content marketing strategy is locked in, you’ll find extraordinary vocal talent on Voice123 or let our pro Managed Services team handle your entire voice over project from start to finish.

Because now’s the time to create content that grows your business!

FAQs on types of content marketing