Amazon ads have become the digital marketplace’s secret weapon. In 2025, Amazon’s ad revenue soared past $60 billion, and brands that advertise on Amazon are seeing higher conversions and stronger product visibility than ever.
At Voice123, your trusted platform for hiring Amazon voice actors, we understand how crucial high-quality advertising is for every business. Whether you’re running product videos, Amazon banner ads, or Amazon Prime Video ads, using authentic voice overs can transform your content’s engagement rate.
So, if you’re planning to step up your 2025 marketing game, here’s everything you need to know about Amazon advertising—from how to advertise on Amazon to how much Amazon ads cost.
What are Amazon ads?
Amazon ads are pay-per-click (PPC) ads that allow sellers to display their products across Amazon’s ecosystem—from search results and product pages to external platforms like Fire TV and Twitch.
When you advertise with Amazon, you pay only when someone clicks your Amazon ad, making it one of the most cost-efficient marketing tools for e-commerce sellers. These Amazon product ads help businesses capture customers who are already in buying mode—boosting sales and brand visibility with targeted precision.
Why does Amazon Prime have ads?
Amazon introduced advertisements to support a lower subscription cost model and create new opportunities for advertisers. By integrating ads into streaming content, the platform combines entertainment with eCommerce—letting brands advertise directly to highly engaged audiences.
It’s a new frontier for Amazon advertising, and marketers who master advertising Amazon on Prime Video now will stay ahead of competitors in 2025.
If you plan to create cinematic-quality Prime ads, explore video production techniques and collaborate with professional voice actors from Voice123 to give your ad campaigns a premium feel.
The different types of Amazon advertisements
1. Sponsored Products
Sponsored Products promote individual listings. These appear in search results and on product detail pages. They’re perfect for driving direct conversions on specific SKUs.
2. Sponsored Brands
These Amazon advertisements display your brand logo, custom headlines, and multiple products—ideal for building brand recognition and showcasing product variety.
3. Sponsored Display Ads
These Amazon banner ads reach audiences both on and off Amazon. They use behavioral data and targeted advertising campaigns to re-engage shoppers who’ve viewed your listings but didn’t purchase.
4. Amazon Prime Video Ads
Amazon Prime ads appear on Prime Video content. They’re becoming increasingly popular as brands tap into streaming audiences.
To make your Amazon Prime Video advertisements stand out, hire voice actors who can match your product’s tone and style. Platforms like Voice123 connect you with seasoned pros who can turn scripts into scroll-stopping performances.
How to advertise on Amazon
Step 1: Set up your Amazon Ads account
Start by creating an Amazon Advertising account. Choose between an individual or professional seller account depending on your sales volume.
Step 2: Optimize your product listings
Ensure your product listings are complete with high-quality images, keyword-rich titles, and compelling descriptions. A solid listing is your foundation for successful Amazon advertising.
Step 3: Choose your Amazon ad type
Select the right format for your goals—Sponsored Products, Sponsored Brands, or Displays. Each type supports a different stage of your buyer’s journey.
Step 4: Use keyword targeting wisely
Your Amazon advertising success depends on keywords. Use Amazon’s Keyword Planner or Helium 10 to discover the best-performing terms. Include both short- and long-tail keywords to attract high-intent buyers searching for what you sell.
Step 5: Set your budget and monitor results
Wondering how much are Amazon ads? It depends on your budget and bids. Start small, analyze metrics like impressions and conversion rates, and scale campaigns that deliver ROI.
How much do Amazon ads cost?
The cost depends on ad type and competition, and they use an auction-based system. Because advertising works on a bidding system, you control how much you spend.
- Sponsored Products: ~$0.89 CPC
- Sponsored Brands: ~$1.16 CPC
- Daily Budgets: $50–$100 is a strong starting point for mid-sized campaigns
If you’re thinking how much does it cost to put an ad on Amazon, expect monthly spends to vary from $500 for small businesses to several thousand for large brands.
The best part? You can pause, adjust, or relaunch campaigns anytime!
For deeper insight into how digital advertising costs compare, check out Voice123’s post on types of advertising and how to balance your marketing budget effectively with different ad campaigns.
Final Thoughts
Amazon ads are no longer optional—they’re essential to any 2025 digital marketing strategy. Whether you’re a small business or a national brand, knowing how to advertise on Amazon can help you reach the right customers at the right moment.
So, if you’re crafting Amazon ads, remember: great storytelling sells. And great storytelling starts with great voices.Find professional voice actors on Voice123 to bring your brand message to life. Or let our Voice123 Enterprise team handle everything—from casting and script translation to full campaign audio production.
FAQs
Amazon Prime introduced advertisements to offset subscription costs and open a new ad-supported tier. This allows brands to reach millions of streaming users.
The average CPC for Amazon advertisements ranges from $0.89 to $1.16. You control spending through budgets and bidding.
Go to your account’s ad preferences and disable personalized ads. For Prime Video, you can upgrade to the ad-free tier.
They are PPC campaigns where you pay when users click your ad. They appear on Amazon’s platforms and partner sites, helping sellers promote products through strategic Amazon advertising.
