As a business person, have you been wondering whether you’d like a brand voice? Are you asking yourself why using a pro voice over is best for your brand?
Well, your business requires a distinctive brand voice to establish itself in an industry and endure. A brand voice will not only help your business stand out from the crowd but it will also allow your business to become a customer favorite if you choose wisely.
We all know it’s KFC when we hear, It’s finger-lickin’ good! We also know it’s VISA when you hear that electronic swish-sound in an advertisement. If you’re looking to establish a brand with staying-power that inspires brand loyalty, use a professional voice actor to create that voice for you.
One chance to make a great first impression
Using a professional voice — whether in podcasts, advertisements, or audio blogs — needs to be done right. It helps your business build a consistent, enigmatic personality that attracting new customers every day. A professional and versatile voice actor will capture the exact tone of your brand.
Ask yourself – how can you:
- Convey your emotions to the audience?
- Use the right words to become attention-grabbing?
- Send the right message across?
- Make your brand stand out?
Let’s take a closer look at why using a pro voice over is best for your brand:
A professional voice helps you maintain consistency
One of the biggest weaknesses of a business is not creating a consistent brand image. When customers cannot identify you either from a select set of colors or a recognizable sound, your brand vibe is lacking.
Coca Cola with its red and white coloring is the most recognizable brand in the world. If you hear the phrase “Just Do It,” you inevitably think: Nike.
A professional voice actor has the experience and versatility to create something unique, but it’s important to know what you want. If you brief the voice actor well, they will know how to use the right tone and pitch to read a tagline perfectly time and time again.
A series of podcasts either recorded by the same voice actor or tagged at the beginning and end, will build your brand.
A professional voice helps you create recognition
When you are able to create consistency with your brand’s online, social, and market presence, people begin to recognize you quickly and start differentiating you from your competitors.
Imagine you’re a coffee beans roasting company in a city with numerous other roasteries. However, you choose to do things differently and use a professional voice to create advertisements and other marketing material.
You might choose to create podcasts talking about the coffee roasting process, why it’s so vital to blend different beans, and why coffee is the world’s favorite non-alcoholic beverage.
Cleverly voiced, customers (and even those who may favor a competitor) will begin to recognize your brand. Do it enough, and your brand will become top-of-mind, so the next time they are out shopping for coffee beans, they’ll remember the voice of your brand. Almost instinctively, they’ll reach for your brand on the supermarket shelf.
Such is the power of a professional voice. It creates a sense of recognition in your target audience, allowing you to stand out from all your competitors. In turn, you gain new customers and can generate more revenue.
A professional voice helps you build long-lasting relationships with your customers
The psychology of sale has a fundamental premise: people won’t forget how you make them feel, and a happy, memorable experience creates brand loyalty. Brand loyalty provides you with the kind of staying-power that some businesses can only dream of.
When you use a professional voice for your brand, it becomes one that’s easily recognized by people no matter how many years pass. Using a jingle together with the voice is worthwhile, too. Why? Because people might hum the tune if it’s catchy enough.
This long-lasting impression helps spread the word about your brand. Being able to do so is the best possible marketing strategy; there’s little to no further investment involved. What’s more, a professional voice can help you establish yourself as a thought leader in the market.
So what are you waiting for? Now that you know why using a pro voice over will make your brand stand out, just do it — and you’ll find the perfect brand voice right here on Voice123!