At Voice123 – the world’s most trusted voice over marketplace – we’ve helped thousands of businesses bring corporate videos to life with voice actors. Whether you’re working with a corporate video company or handling production in-house, one thing is clear: corporate videos are one of the most powerful tools in modern marketing and communications. So let’s break down corporate video production hacks to save you time and money!
What is a corporate video?
A corporate video is an informational video that companies and organizations use to showcase their brand identity, history, and values, while also communicating a specific message to employees, partners, or customers. Unlike TV commercials or social media ads, which aim to sell a product, corporate videos focus on storytelling and communication.
Here are some common types of corporate videos:
- Company overview videos – These introductory videos showcase your business to clients or investors.
- Training and onboarding videos – Automate onboarding tasks with business videos that train each employee consistently.
- Product demos and explainers – Showcase your brand’s features and benefits to new or existing customers to push conversion.
- Event highlight reels – Capture and share key moments from conferences or launches to reinforce your brand identity.
- Internal communications videos – Share updates, culture, or leadership messages with employees, investors, or shareholders.
In other words, a business video isn’t about a hard sell. It’s about clarity, trust, and engagement.
Why invest in corporate video production services?
Professional corporate video production services elevate your content with cinematic visuals, compelling storytelling, and engaging sound design. Here’s why they matter:
- Professional quality – A polished business video reflects brand credibility.
- Stronger engagement – Videos are 80% more likely to be watched than read.
- Brand consistency – A corporate video company ensures your message matches your tone, values, and visuals.
- Voice over expertise – With the right professional voice actor from Voice123, your video is guaranteed to have an authentic, relatable tone.
- Time and efficiency – Outsourcing corporate video production saves time and bandwidth that you can use in other areas of production.
How to make a corporate video
- Define your objectives and audiences
- Write the storyboard and script
- Conduct pre-production planning
- Use different video film options
- Hire professional voice actors
- Distribute, track, and optimize
1. Define your objectives and audiences
Start your video with a purpose; is it a brand promotion, a product launch, or something for internal communication? Then, identify the target audience—are they customers, investors, or employees? For example, Nike’s Dream Crazy campaign with Colin Kaepernick focused on inspiring and empowering audiences while addressing societal issues. The video effectively targeted a socially conscious demographic, aligning with Nike’s brand values.
2. Write the storyboard and script
When creating your storyboard, outline the visual sequences and narrative flow. Then, develop an exciting script that aligns with the video’s objectives so it resonates well with audiences. In Airbnb’s We Are Here video, each storyboard panel delineated scenes depicting travelers interacting with locals, experiencing unique stays, and forming meaningful connections. If you’re looking for the latest writing techniques to inspire your storyboard, check out our post on Video Script Templates.
3. Conduct pre-production planning
Focus on logistics like locations, props, actors, and equipment, and schedule shoots, rehearsals, and interviews. And always factor in enough time for delays in transport and location filming. Coca-Cola’s Share a Coke campaign is one example of extensive planning. The company needed personalized labels, strategic distribution, and user-generated content to produce a campaign highlighting consumers’ natural enjoyment of the product.
4. Use different video film options
To film videos, you can use 3 options. 1) An in-house video team, 2) a pro video production company, or 3) a freelance videographer. An in-house team offers convenience and easy communication; a professional company provides specialized equipment and expertise; and a freelance videographer is cost-effective for small-scale projects. Ultimately, the choice depends on project scope, budget, and production expertise. For example, Red Bull’s Stratos campaign filmed Felix Baumgartner’s record-breaking freefall jump from the stratosphere with an outsourced professional team. The top-notch equipment and personnel captured a moment that lives forever on film.
5. Hire professional voice actors
With professional talent like the voice actors on Voice123, you can ensure the vocal tone and style complement your video’s key visual elements. See, a voice over does more than just narrate on-screen images; it elevates the storytelling of a brand message while drawing global audiences. It can add sorrow, fun, quirkiness, lightheartedness, or deep emotion – whatever feelings resonate with your brand. Think of Rashida Jones’ voice over for Southwest Airlines. The company introduced “transfarency” for the first time, quickly becoming a buzzword. With a fun, vibey voice over, this campaign led to a record number of airline travelers the following year.
6. Distribute, track, and optimize
You can distribute your video through social media, websites, or email while tracking key metrics with analytic tools. These include views, engagement, and CTRs. To optimize your video’s performance, you should adjust the content, SEO, and formatting for different platforms. You can also implement promotional strategies if the video’s performance falls short in some aspects. For example, a tech company’s new software product video distribution can include LinkedIn, Twitter, and the company newsletter. The company can then track metrics like views, engagement, and click-through rates, which guide optimization and enhance reach and engagement.
What are corporate training videos?
Corporate training videos are visual learning tools companies create to educate and train employees about company policies, product knowledge, safety procedures, soft skills development, compliance training, and more. These videos provide a structured, efficient way to deliver consistent content with easy accessibility and flexibility in learning schedules. They generally incorporate multimedia elements to enhance engagement and knowledge retention. These videos also integrate with training programs, onboarding processes, and ongoing professional development initiatives.
Corporate video vs. Commercial video
One of the most common questions related to corporate video production is: “What’s the difference between commercial and corporate video?”
- Commercial video = Designed to sell a product or service directly to customers and consumers.
- Corporate video = Designed to inform, explain, or educate customers, employees, and investors about the brand itself
For example:
- A commercial might show your app in action with a CTA to “Download Now.”
- A corporate video might highlight your company culture or feature an employee testimonial to build brand credibility.
Both have their place in marketing video production, but the goals, tone, and audience are different.
How much does corporate video production cost?
The cost of corporate video production depends on scope, complexity, and style. Here’s a breakdown:
- Low-budget corporate videos: $2,000–$5,000
- Short internal updates or simple product explainers.
- Short internal updates or simple product explainers.
- Mid-range production: $10,000–$20,000
- Professional shooting, editing, graphics, and a professional voice over.
- Professional shooting, editing, graphics, and a professional voice over.
- High-end productions: $50,000+
- Multi-day shoots, large crews, 3D animation, and advanced video editing.
- Multi-day shoots, large crews, 3D animation, and advanced video editing.
The best way to control costs? Plan ahead. Clear scripting, efficient scheduling, and casting your corporate video voice actors on Voice123 all help reduce budget surprises.
Final thoughts on corporate videos
A corporate video is more than just a marketing tool. From training videos to product explainers, professional corporate video services ensure your message connects and resonates. But no video is complete without the right voice over. At Voice123, you can hire talented voice actors for any type of business video!
FAQs
A corporate video is any type of business video made to inform, educate, or inspire audiences, rather than directly sell a product. Corporate videos are typically aimed at company employees, investors, shareholders, and, at times, customers.
A commercial video focuses on sales and promotion, while a corporate video communicates company culture, training, or brand values.
Plan your goals, script, and visuals, then record footage, add graphics, and include a professional voice over. You can also partner with a corporate video company to simplify the process.
Corporate video production services typically range from $2,000 to $50,000+, depending on complexity, talent, and post-production needs.
