TikTok Ads Manager: How to use voice overs in advertising!

Since TikTok ads reached almost 1.6 billion users in January 2025, it’s clear that TikTok is no longer just for dance challenges. It’s one of the fastest-growing platforms for businesses to reach new audiences. At the center is the TikTok Ads Manager. 

Now, at Voice123, the trusted voice over network since 2003, we’ve worked with some of the biggest marketing agencies and advertisers. 

In this post, we’ll explore how to use the TikTok ads manager to add powerful voice overs to ads and we’ll explain how much does TikTok cost for marketers so you can craft epic advertising campaigns. 

What is the TikTok Ads Manager?

The TikTok Ads Manager is the platform’s self-serve advertising dashboard. Think of it as your mission control. From here, you can:

• Set up, run, and track your TikTok ads
  
• Manage multiple campaigns and select target audiences
  
• Control your TikTok ads cost and adjust bidding strategies
  
• Access insights to optimize your TikTok advertising performance
  

The interface will feel familiar if you’ve worked with tools like the Meta Ads Manager. But TikTok’s creative-first approach provides a unique way to merge these ads into your video content marketing strategies.

How does the TikTok Ads Manager Work?

When you create a TikTok Ads Manager account, you’ll go through three main stages:

1. Campaign Level

This is where you set your overall advertising goal: awareness, consideration, or conversion. For example, a retail brand might run a “Conversions” campaign to drive sales.

2. Ad Group Level

Here’s where targeting happens. You’ll define your audience by demographics, interests, and behaviors. You’ll also set your TikTok ads cost controls like daily budgets, bidding strategies, and placements.

3. Ad Level

Finally, you’ll upload your creative. This is where voice overs, visuals, and calls-to-action (CTAs) come together. Since TikTok is all about storytelling, your ads need to feel native to the platform with authentic sound and engaging narration. 

Using TikTok ads manager for marketing campaigns

So, how do advertisers use TikTok for Business to make an impact? Here’s a step-by-step playbook:

Step 1: Create a TikTok Business Manager Account

Before you dive into the TikTok ad manager, you’ll need a TikTok Business Manager profile. This central hub allows teams and TikTok ads agencies to manage multiple accounts and campaigns in one place.

Step 2: Choose the Right Ad Formats

TikTok offers several formats under TikTok advertising:

• In-Feed Ads: Appear natively in the user’s “For You” feed.
  
• Top View Ads: Display at the top of the app for maximum visibility.
  
• Branded Content: Partner with creators for influencer-style promotions.
  
• Branded Effects: Interactive filters and AR experiences tailored to your brand.
  

Step 3: Target Your Audience

TikTok’s targeting tools rival Facebook’s. You can segment by:

• Age, gender, and location
  
• Interests (like gaming, fitness, or fashion)
  
• Device type and behavior
  
• Custom audiences (like retargeting website visitors)
  

Step 4: Control TikTok Ads Cost

Many marketers ask: How much do TikTok ads cost? 

The answer depends on your goals, bidding, and competition. On average, costs range from $0.50 to $1.50 per click. At the campaign level, the minimum campaign spend starts around $50 per day.

TikTok also offers cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-view (CPV) models.

Step 5: Optimize with Analytics

TikTok Ads Manager provides real-time data so you can tweak campaigns. Look at data like the:

• Click-through rate (CTR)
  
• Conversion rate (CVR)
  
• Return on ad spend (ROAS)
  

These analytics will help you calculate your ad spend’s ROI and answer the question: How much does TikTok cost your business?

TikTok for business: Why it matters

Using TikTok for Business isn’t just about running ads—it’s about building a brand presence. With a business account, you get:

• Access to advanced analytics
  
• Commercial music libraries for licensed soundtracks
  
• Links in bio to drive website traffic
  
• Integration with the TikTok Business Manager
  

Pairing organic TikTok content like sizzle reels with paid TikTok ads creates a stronger marketing strategy. Your ads look less like interruptions and more like natural extensions of your brand’s voice.

Speaking of voice, don’t overlook the power of professional narration. Adding a polished TikTok voice over can help your ads sound authentic and captivating. Find your perfect vocal match on Voice123.

What factors influence the TikTok ads cost?

So, how much do TikTok ads cost in practice? The minimum spend is $50/day for a campaign or $20/day at ad group levels.

Factors that affect cost include:

1. Targeting: Niche audiences costs more due to competition.
   
2. Ad quality: High-performing ads often lower your costs over time.
   
3. Bidding strategy: Automated bidding can stretch your budget further.
   

TikTok is still more affordable than platforms like Instagram or YouTube, especially if your creatives resonate with the algorithm.

How to make your TikTok ads really stand out

Your brand voice matters. A professional voice actor from Voice123 can bring your message to life, whether you’re running a 15-second in-feed ad or a full-scale Top View campaign. Here’s how to make your TikTok ads stand out with the right voice over:

• Hook fast: Use voice overs to grab attention in the first 1–2 seconds.
  
• Keep it short: Stick to 40–55 words for a 15-second spot.
  
• Match TikTok’s style: Use a conversational, creator-style delivery instead of a traditional announcer tone.
  
• Plan for silent viewing: Always add captions since many users watch without sound.
  
• Test multiple reads: Try friendly, expert, and playful voice over styles to see which performs best.
  
• Localize for reach: Use accents or regional phrasing for geo-targeted campaigns.
  
• Add a sonic logo: Short audio stingers boost brand recall across multiple ads.

Final Thoughts

The TikTok Ads Manager is more than just another ad dashboard—it’s a creative powerhouse for marketers. By setting up a TikTok business manager account, understanding TikTok ads cost, and leveraging the platform’s unique ad formats, you can build high-impact campaigns.

Whether you’re an agency managing multiple clients or a brand going solo, you can hire professional voice actors to nail your TikTok ad storytelling.

Post your project today and find the perfect voice for your story or use Voice123 Enterprise for complete project management.

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