Super Bowl ads are more than just commercials—they are mini-blockbusters that capture cultural moments, feature A-list celebrities, and push creative boundaries. The Super Bowl 2025 featured iconic celebrities, emotional stories, and humourous commercial scripts that entertained and engaged audiences.
At Voice123, your go-to platform for professional voice actors, we’re exploring the best Super Bowl ads of all time, how much do Super Bowl ads cost, the latest Super Bowl ads 2025, and tips for creating captivating commercials.
What Are Super Bowl Ads?
Super Bowl ads are high-budget, high-impact commercials aired during the annual NFL championship game. These ads are known for their cinematic quality, humor, and celebrity cameos, making them some of the most talked-about advertisements of the year. Companies like Apple, Coca-Cola, and Budweiser have set the standard for the best Super Bowl commercials. During the Super Bowl 2025, brands used nostalgia, humor, and star power to create memorable moments. So, how much do Super Bowl ads cost?
How Much Do Super Bowl Ads Cost?
The cost of Super Bowl commercials increases every year. The 30-second Super Bowl ads 2024 cost around $7 million. By Super Bowl 2025, famous brands will pay $8 million for the same airtime.
Despite the price tag, advertisers continue to invest because of the event’s massive viewership—Super Bowl ads are seen by over 100 million people and can drive brand recognition and sales for months after the game.
The best Super Bowl commercials have a rich history of captivating audiences with creativity, humor, and storytelling. Here are some of the most iconic Super Bowl ads of all time:
The best Super Bowl ads of all time
1. Apple’s 1984 (1984) ad adapts Nineteen Eighty-Four, George Orwell’s novel. Ridley Scott directed it with bold, striking imagery to introduce Apple’s Macintosh. It’s considered the greatest Super Bowl ad and is included in the Clio Awards Hall of Fame.
2. Coca-Cola’s Hey, Kid, Catch (1979) is the heartwarming story of “Mean Joe Greene,” a footballer who shares a Coke with a young fan and tosses his jersey as a thank you. It won a Clio Award for being one of the best TV ads of 1979, and it’s one of the best Super Bowl ads of all time.
3. Budweiser’s Whassup (1999) showed friends greeting each other with Whassup? – making the phrase a cultural phenomenon. It was later parodied in Scary Movie and became a recognized punchline on TV talk shows.
4. Doritos commercial (2010) featured two men getting into a fight at a gym. The fight erupts when a gymgoer steals a bag of cherished Doritos crisps. The ad became one of the most watched TV ads of all time, with an estimated 116.2 million viewers.
5. Amazon – Alexa Loses Her Voice (2018) is a celeb-packed ad featuring not-so-likable replacements when Alexa loses her voice. Gordon Ramsay, Rebel Wilson, Cardi-B, and Anthony Hopkins try to answer simple user questions with hilarious results, making it one of the best Super Bowl ads of all time.
The Best Super Bowl Ads 2024
1. Uber Eats: This Super Bowl ad humorously showcased celebrities “forgetting” key details from their lives. Jennifer Aniston acted like she didn’t recognize David Schwimmer, while Usher pretended not to remember performing at the Super Bowl.
2. BMW: In another hilarious Super Bowl commercial, Christopher Walken endured various people impersonating him. In the end, Usher jumped into the conversation, leading Walken to quip, “Don’t you got somewhere to be?”—a nod to Usher’s halftime performance.
3. Homes.com: This Super Bowl ad marked Homes.com’s Super Bowl debut. Starring Dan Levy and Heidi Gardner, the commercial featured a surprise appearance by Lil Wayne, who popped into a classroom to ask, “Who wants to see what a hundred Gs looks like?”
4. State Farm: Voted one of the best Super Bowl ads 2024, State Farm recruited Arnold Schwarzenegger in this comedic, action-packed ad. Schwarzenegger played “Agent State Farm” in a promo video for State Farm while everyone on set hilariously tries to correct his pronunciation of “neighbor.”
5. Verizon: The Super Bowl ad starred Beyoncé, who humorously tried (and failed) to break the network using extravagant tactics. The commercial generated a considerable buzz on social media, especially since it coincided with Beyoncé’s new album announcement.
The Best Super Bowl Ads 2025
1. The DunKings – Dunkin’ Donuts: This sequel to the 2024 hit Super Bowl ad features the DunKings battling in a fictional JavaJam: Battle of the Coffee Brand Bands, featuring guest appearances from Casey Affleck, Bill Belichick, and Jay & Silent Bob.
2. Fast & Furious x Häagen-Dazs: Vin Diesel, Michelle Rodriguez, and Ludacris swapped high-speed chases for slow-motion ice cream indulgence. The tagline, “Not so Fast, Not so Furious,” gave fans a hilarious contrast to their usual action-packed adventures.
3. Uber Eats—‘Football is a Conspiracy’: Matthew McConaughey stars in this absurd yet clever ad, which claims that football exists solely to make people hungry. With guest appearances from Charli XCX and Martha Stewart, the ad blends comedy with effective brand messaging.
4. Budweiser – The Underdog Clydesdale: Budweiser continued its legacy of emotional storytelling with Super Bowl ads 2025 featuring a young Clydesdale determined to prove himself. The sweeping cinematography and powerful soundtrack struck a chord with viewers, cementing it as a classic.
5. OpenAI’s ChatGPT: This ad showcased ChatGPT alongside history’s greatest innovations, from the wheel to electricity. The tagline, “All progress has a starting point,” positioned OpenAI as the future of AI technology.
Final Thoughts
Super Bowl ads continue to set the gold standard for creative marketing, blending storytelling, celebrity appeal, and humor to leave a lasting impression.
Are you ready to create your next Super Bowl commercials? Search professional voice actors from Voice123 today or use Voice123 Enterprise for complete project management, audio editing, translation, and additional services.
FAQs
In 2025, a 30-second Super Bowl ad costs around $8 million due to the game’s massive global audience. Despite the costs, brands continue to invest in Super Bowl commercials because of their reach and impact.
Many consider Apple’s “1984” commercial the most famous Super Bowl ad ever. It revolutionized advertising with its cinematic storytelling and bold message, introducing the Macintosh computer.
The Super Bowl ads 2024 lineup included Dunkin’s “DunKings” with Ben Affleck and Tom Brady, Beyoncé for Verizon, and Uber Eats’ celebrity-filled ad featuring Jennifer Aniston and Usher.
The 2025 lineup featured The DunKings sequel for Dunkin’, the Fast and Furious cast slowed things down in an ad for Häagen-Dazs, and Budweiser’s latest commercial was voted the best Super Bowl ad of 2025.