Super Bowl ads are more than just commercials—they are mini-blockbusters that capture cultural moments, feature A-list celebrities, and push creative boundaries. The Super Bowl 2026 featured iconic celebrities, emotional stories, and humourous commercial scripts that entertained and engaged audiences.
At Voice123, your go-to platform for professional voice actors, we’re exploring the best Super Bowl ads of all time, how much do Super Bowl ads cost, the latest Super Bowl ads 2026, and tips for creating captivating commercials.
What are Super Bowl ads?
Super Bowl ads are high-budget, high-impact commercials aired during the annual NFL championship game. These ads are known for their cinematic quality, humor, and celebrity cameos, making them some of the most talked-about advertisements of the year. Companies like Apple, Coca-Cola, and Budweiser have set the standard for the best Super Bowl commercials. During the Super Bowl 2026, brands used nostalgia, humor, and star power to create memorable moments. So, how much do Super Bowl ads cost?
How much do Super Bowl ads cost?
The cost of Super Bowl commercials increases every year. A 30-second Super Bowl ad in 2025 cost about $7 million, and in the 2026 Super Bowl, the same spot costs between $8 and $10 million.
Despite the price tag, advertisers continue to invest because of the event’s massive viewership—Super Bowl ads are seen by over 100 million people and can drive brand recognition and sales for months after the game.
The best Super Bowl commercials have a rich history of captivating audiences with creativity, humor, and storytelling. Here are some of the most iconic Super Bowl ads of all time:
The best Super Bowl ads 2026
1. Amazon Alexa+ — Chris Hemsworth: Chris spirals into paranoia, imagining increasingly absurd ways the AI could theoretically kill him. He instantly changes his tune when Alexa offers to book him a massage, making this one of the funniest Super Bowl ads 2026.
2. Dunkin’ — Good Will Hunting Sitcom: Dunkin’ turned Good Will Hunting into a cheesy 1990s sitcom packed with nostalgia. Ben Affleck led a cast loaded with familiar TV and sports legends from Jennifer Aniston to Tom Brady, using old-school humor to win over viewers.
3. Pringles — Sabrina Carpenter Fairy Tale: Sabrina Carpenter stars in a surreal fairy-tale romance with a man made entirely of Pringles. The absurd concept and playful tone helped Pringles dominate the Super Bowl commercials conversation.
4. Xfinity — Jurassic Park Reunion: Xfinity reunited the original Jurassic Park cast in a digital throwback where fast internet prevents dinosaur disaster. Nostalgia and cinematic flair made this one of the most talked-about Super Bowl ads.
5. State Farm — Livin’ on a Prayer: State Farm blended humor and music with a star-studded cast led by Hailee Steinfeld and a performance from Katseye set to Bon Jovi’s “Livin’ on a Prayer.” Jon Bon Jovi’s appearance sealed the deal, giving the ad instant recognition and crowd appeal.
Honorable mentions: Matthew McConaughey’s Uber Eats conspiracy saga, the Backstreet Boys for T-Mobile, and Ben Stiller with Benson Boone for Instacart—all strong reminders that voice, timing, and performance still make or break the best Super Bowl commercials.
The best Super Bowl ads 2025
1. The DunKings – Dunkin’ Donuts: This sequel to the 2024 hit Super Bowl ad features the DunKings battling in a fictional JavaJam: Battle of the Coffee Brand Bands, featuring guest appearances from Casey Affleck, Bill Belichick, and Jay & Silent Bob.
2. Fast & Furious x Häagen-Dazs: Vin Diesel, Michelle Rodriguez, and Ludacris swapped high-speed chases for slow-motion ice cream indulgence. The tagline, “Not so Fast, Not so Furious,” gave fans a hilarious contrast to their usual action-packed adventures.
3. Uber Eats—‘Football is a Conspiracy’: Matthew McConaughey stars in this absurd yet clever ad, which claims that football exists solely to make people hungry. With guest appearances from Charli XCX and Martha Stewart, the ad blends comedy with effective brand messaging.
4. Budweiser – The Underdog Clydesdale: Budweiser continued its legacy of emotional storytelling with Super Bowl ads 2025 featuring a young Clydesdale determined to prove himself. The sweeping cinematography and powerful soundtrack struck a chord with viewers, cementing it as a classic.
5. OpenAI’s ChatGPT: This ad showcased ChatGPT alongside history’s greatest innovations, from the wheel to electricity. The tagline, “All progress has a starting point,” positioned OpenAI as the future of AI technology.
The best Super Bowl ads of all time
1. Apple’s 1984 (1984) ad adapts Nineteen Eighty-Four, George Orwell’s novel. Ridley Scott directed it with bold, striking imagery to introduce Apple’s Macintosh. It’s considered the greatest Super Bowl ad and is included in the Clio Awards Hall of Fame.
2. Coca-Cola’s Hey, Kid, Catch (1979) is the heartwarming story of “Mean Joe Greene,” a footballer who shares a Coke with a young fan and tosses his jersey as a thank you. It won a Clio Award for being one of the best TV ads of 1979, and it’s one of the best Super Bowl ads of all time.
3. Budweiser’s Whassup (1999) showed friends greeting each other with Whassup? – making the phrase a cultural phenomenon. It was later parodied in Scary Movie and became a recognized punchline on TV talk shows.
4. Doritos commercial (2010) featured two men getting into a fight at a gym. The fight erupts when a gymgoer steals a bag of cherished Doritos crisps. The ad became one of the most watched TV ads of all time, with an estimated 116.2 million viewers.
5. Amazon – Alexa Loses Her Voice (2018) is a celeb-packed ad featuring not-so-likable replacements when Alexa loses her voice. Gordon Ramsay, Rebel Wilson, Cardi-B, and Anthony Hopkins try to answer simple user questions with hilarious results, making it one of the best Super Bowl ads of all time.
Final Thoughts
Super Bowl ads continue to set the gold standard for creative marketing, blending storytelling, celebrity appeal, and humor to leave a lasting impression.
Are you ready to create your next Super Bowl commercials? Search professional voice actors from Voice123 today or use Voice123 Enterprise for complete project management, audio editing, translation, and additional services.
FAQs
In 2026, a 30-second Super Bowl ad costs between $8 and $10 million due to the game’s massive global audience. Despite the costs, brands continue to invest in Super Bowl commercials because of their reach and impact.
Many consider Apple’s “1984” commercial the best Super Bowl ad ever. It revolutionized advertising with its cinematic storytelling and bold message, introducing the Macintosh computer.
OpenAI reportedly spent $14 million on its 60-second Super Bowl commercials in 2025, and they spent roughly the same amount in their 2026 ads as well, making it one of the biggest one-time advertising spends around the game.
The Super Bowl ads 2026 lineup included high-profile spots such as Amazon’s Alexa+ AI commercial with Chris Hemsworth, Dunkin’s sitcom spoof, Pringles’ Sabrina Carpenter fairy tale, Xfinity’s Jurassic Park reunion, and State Farm’s humorous music-driven ad with Jon Bon Jovi—alongside other celebrity-studded commercials featuring brands like Uber Eats, T-Mobile, Instacart, and others.
