At Voice123, the largest and most trusted voice-over network, we’ve seen advertisers start to incorporate Netflix ads into their strategies because they unlock something every marketer wants: premium reach without broadcast clutter.
And now that Netflix with ads is one of the platform’s fastest-growing tiers, marketers have a brand-new way to connect with engaged audiences through Netflix advertising and strategic Netflix marketing.
So, in this post, we’ll break down what Netflix ads are, why Netflix has ads, when did Netflix get ads, how many ads does Netflix have, and how to advertise on Netflix so your brand can take advantage of the newest streaming opportunity.
What are Netflix ads?
Netflix ads are full-screen, unskippable video placements shown during content in Netflix’s ad-supported plan. They run lighter than traditional TV ads at around four to five minutes of ads on Netflix per hour, which boosts viewer attention and brand recall. For marketers, that means less noise and more impact.
Because Netflix content is binge-worthy and immersive, Netflix commercials land in a high-focus environment. Viewers aren’t scrolling, double-screening, or skipping. They’re highly engaged audiences, which means your Netflix ad will automatically make a deeper impact on your Netflix advertising campaigns.
How many ads does Netflix have?
Unlike TV, which can push 12–15 minutes of ads per hour, the amount of advertisements is intentionally limited.Â
- ~4–5 minutes of ads on Netflix per hour
- 15s and 30s placements for Netflix commercials
- Pre-roll and mid-roll only
This lighter load helps Netflix advertising feel less intrusive, leading to more positive brand impressions in your Netflix advertising campaigns.
How to advertise on Netflix
1. Netflix Ad Manager
The Netflix Ad Manager is a self-serve platform where you can set budgets, upload creative assets, and review performance. Approval is required before purchasing inventory, but once you’re in, the workflow is similar to other ad platforms, like the TikTok ad manager. This is the core tool used in every modern how to advertise on Netflix strategy.
2. Choose your campaign objective
Netflix supports objectives like:
- Awareness campaigns
- Reach expansion
- Genre-based targeting ads
- Long-form brand storytelling placements (rolling out globally)
Because Netflix ads are unskippable, even awareness-level marketing tends to deliver strong results.
3. Build your targeting strategy
Netflix’s unique power is in its first-party data. You can target by:
- Age, location, and household type
- Viewing behaviors
- Genre preferences (thrillers, romance, documentaries, reality TV, etc.)
Genre targeting is incredibly effective because it allows your Netflix advertising campaigns to match the emotional tone of the content viewers are already engaged with.
4. Produce your Netflix ads
Netflix requires broadcast-quality creative. That includes:
- High-end video
- Clean, mastered audio
- 15s or 30s cuts
- No synthetic voices
- Brand-safe messaging
This is where marketers use polished soundscapes and voice overs to bring their Netflix advertisements to life and increase the emotional power behind every Netflix ad.
5. Set your budget and bidding
CPMs for Netflix advertising cost around $20–$60, with higher rates for competitive placements. Netflix’s frequency caps are strict, meaning your Netflix advertising won’t overwhelm viewers, which helps maintain trust.
6. Launch and optimize
After launch, Netflix gives you detailed reports on:
- Impressions
- Completion rates
- Frequency
- Device breakdown
- Genre performance
You can A/B test voice styles, pacing, visuals, and scripts to improve performance and use these insights to refine your approach to advertising on Netflix effectively in the future.
Why your Netflix ads need professional voice actors
Since Netflix is a cinematic environment with epic animated series and award-winning documentaries, your advertisements need to match the level of polish viewers expect. A professional voice actor brings clarity, emotional nuance, and instant connection — which matters when your entire Netflix ad has to land in 10–30 seconds. With limited, unskippable slots, your voice actor becomes a key driver of impact.
Voice actors also help maintain credibility. Hiring professionals ensures your Netflix marketing message feels human, premium, and trustworthy. Whether you need warm and conversational or bold and cinematic, you’ll find thousands of voice actors on Voice123.
Final Thoughts
Netflix ads are reshaping how marketers reach streaming audiences — with less noise, better attention, and incredibly powerful genre-based targeting. Whether you’re figuring out how to advertise on Netflix or preparing your first creative with the Netflix Ad Manager, the opportunities are bigger than ever.
And if you want your Netflix ad to feel as premium as the content around it, start with the sound. Hire professional voice actors on Voice123 because your next high-performing Netflix advertising campaign starts with the right voice.
FAQs
Yes. Netflix officially introduced its ad-supported plan in late 2022, marking the first time the platform incorporated advertising into its viewing experience. This tier includes pre-roll and mid-roll advertisements on Netflix.
The Netflix with ads plan is the budget-friendly tier that includes short ad breaks during movies and series. It’s also the default option if Netflix detects an expired payment method or if you signed up through a bundle that includes advertising.
Upgrade to one of Netflix’s ad-free subscription tiers. Once upgraded, your account will instantly switch to uninterrupted streaming with no pre-roll or mid-roll ads.
The cost of ad-free Netflix varies by country. The ad-free tier provides uninterrupted streaming, enhanced video quality, and additional benefits, depending on your region.
