Get ready to up your sales game with real estate scripts that skyrocket your business to success. Well-crafted real estate scripts help streamline conversations and increase sales with potential clients. And at Voice123, we’re paving your way to script success with our free script resources. In this post, we’ll discuss what are real estate scripts and give you the best real estate script examples to make sales.
It’s time to say goodbye to awkward conversations and hello to confident closings!
What are real estate scripts?
Real estate scripts are used as the basis for property commercials or promo videos, and they include key points like clients’ specific needs and preferences, budget, desired location, and must-have features. These scripts cover scenarios like buyer consultations, property tours, negotiations, and follow-ups, providing a consistent and professional approach.
For example, in a property commercial, a real estate script can include details about the property’s features, like the number of bedrooms and bathrooms, the size of the backyard, any recent renovations or updates, and the overall condition of the home.
The script would also incorporate information about the neighborhood, nearby amenities, and the property’s potential as an investment.
Real estate script examples
Real estate script examples outline the audio/visual aspects, dialogue, tone, vocal styles, pitch, and pace for property commercials or advertisements to cater to specific audiences. For example, a real estate script could say: “Read this script with a dynamic enthusiast style like a home-makeover ad, or We want this radio ad to reflect the property brothers’ style, (Jonathan and Drew Scott).” Here are three real estate script examples you can follow.
Real estate scripts for a 15-second social media video
Product Name: Family estate
Direction Notes: We need a vibrant young male voice for this social media video to add family fun and enthusiasm.
Visuals: An opening shot of a family moving into their new home. The kids play with their dog on the lawn in complete safety, and the neighbors wave to each other from across the street.
Audio Details: Voice over explaining the benefits of living in Riverside Terrace in safety and security with your family.
Dialogue Script:
(Male voice with an exciting, dynamic tone.)
“Welcome to Riverside Terrace, the perfect neighborhood for your dream home! Hi, I’m Tom, your local real estate expert from XYZ Realty. Today, I’m thrilled to showcase this beautiful 3-bedroom, 2-bathroom house with a backyard oasis.
“This stunning home boasts a spacious open floor plan, modern kitchen with top-of-the-line appliances, and a master bedroom suite with a luxurious spa-like bathroom.”
“And that’s not all! Green Oaks offers top-rated schools, family-friendly parks, and a vibrant community perfect for your lifestyle.”
“Don’t miss this opportunity! Call me today at 123-456-7890 to schedule a private tour and make this your new home.”
Real estate scripts for a 30-second radio ad
Product Name: Retirement Villa
Direction Notes: We need a George Clooney vocal tone for this ad to bring a sense of maturity and calm with a gentlemanly style.
Visuals: no visuals
Audio Details: Voice over describes an elderly couple waking up and receiving breakfast in bed. Then they run through their day, meeting up with friends and enjoying different activities, and all of this takes place at a retirement home.
Dialogue Script:
(Male voice with a soothing, gentle tone.)
“Want to know the epitome of tranquil living? Introducing ‘Tranquil Haven Villas,’ where your golden years are filled with joy, laughter, and tranquility.”
“At Tranquil Haven Villas, we’ve crafted a community that celebrates life’s best moments. You’ll discover a vibrant community of like-minded individuals who cherish new friendships and unforgettable memories.”
“Whether you’re enjoying a cup of coffee on your private patio or hosting a gathering for friends, every day feels like a dream come true.”
“Start this exciting chapter of your life with us at Tranquil Haven Villas. Embrace the joy of retirement in a community that cares, cherishes, and celebrates you.”
Real estate scripts for a 60-second commercial
Product Name: ABC Agency
Direction Notes: We need an appealing voice that draws something like Chris Hemsworth’s tone to mesmerize the audience.
Visuals: The opening scene shows a sweeping aerial view of a vibrant cityscape, showcasing its iconic landmarks and bustling streets. The focus transitions to a warm and inviting living room inside a modern and luxurious home.
Audio Details: Voice over describes the warmth and comfort for a homeowner when they have an agency they can trust with their dream home.
Dialogue Script:
(Male voice with a mesmerizing, attractive tone.)
“Welcome to a world of endless possibilities, a place where dreams come to life.”
“In the heart of New York lies a hidden gem – ABC Agency, your ultimate real estate partner.”
“Imagine coming home to your dream house – a place where laughter fills the air and memories are made with loved ones.”
“At ABC Agency, we believe in finding the perfect fit for every unique lifestyle. Our team of expert agents will guide you through the process, ensuring your desires are not just met but exceeded.”
“Because we understand that a house is more than just bricks and mortar – it’s a place to build dreams, create memories, and call home.”
“Take the first step towards your real estate journey. Call us at 123-456-7890 or visit our website at www.abcagency.com.”
“Your Dreams, Our Passion.”
How to Write Real Estate Scripts
You can write real estate scripts by following these 8 steps:
- Define your purpose
- Know your audience
- Outline your structure
- Highlight unique selling points
- Be concise and clear
- Incorporate emotion
- Include a call-to-action
- Adapt to different mediums
1. Define your purpose
Are you writing a script for a buyer consultation, property tour, negotiation, social media video, or another scenario? By clarifying the purpose, you can focus on the key points to include.
2. Know your audience
Understand your target audience, whether it’s first-time homebuyers, retirees, investors, or other demographics. Tailor the language, tone, and content of the script to resonate with the audience’s needs and preferences.
3. Outline your structure
Start with an attention-grabbing introduction, main content, and conclude with a strong call to action. Use bullet points to organize key talking points and maintain clarity.
4. Highlight unique selling points
Showcase the unique selling points of the property or real estate agency in a compelling way. Focus on what sets the property apart from others or what makes your agency stand out in the market.
5. Be concise and clear
Keep your scripts for real estate concise and avoid terms that may confuse the audience. Aim for clarity and simplicity to ensure your message is easily understood.
6. Incorporate emotion
Real estate transactions often involve significant life changes. Use language that paints a vivid picture of the lifestyle potential clients could have by choosing a particular property or working with your agency.
7. Include a call-to-action
Encourage the audience to take action at the end of the script. Whether it’s visiting your website, contacting your agency, attending an open house, or signing up for a newsletter, the call to action should be clear and persuasive.
8. Adapt to different mediums
If you plan to use the script across various mediums, such as radio ads, videos, or social media posts, make appropriate adjustments to fit the specific format and time constraints of each medium.
Final thoughts on real estate scripts
Real estate scripts require practice, but with the right examples, you can craft dialog that inspires clients and closes deals. So be sure to define your purpose, know your audience, outline your structure, highlight unique selling points, be concise and clear, incorporate emotion, include a call-to-action, and adapt to different mediums.
And when you’re ready to add a voice to your scripts for real estate, you can get everything you need from the voice actors on Voice123!
Take the time to craft your real estate scripts and sell your way to success, one property at a time!
FAQs on real estate scripts
Real estate scripts are prepared dialogues and questions real estate agents use to converse with clients efficiently. Agents can draw on standard questions and responses to provide clients with the most relevant information in a timely manner.
They provide agents with relevant information that saves time by addressing clients’ concerns instantly. With these scripts, agents can focus on building client relationships rather than worrying about what to say.
First, keep the conversation natural and engaging, then tailor the script to a client’s needs and interests. Avoid using jargon or technical terms, and prepare for questions clients may have by keeping the script concise.
