How to write business presentation scripts

3 min read

Part of a Voice123 scriptwriting series written and compiled to provide tips, ideas, and examples

Do you have an important business presentations coming up and you’re not sure how to write your business presentation scripts? Then you’ve come to the right place! First of all, because the strength of a business presentation depends so much on how well it is written, do take a look at the other posts in our scriptwriting series: commercial, documentary, video game trailer, promotional, and explainer video scripts. They’re sure to be useful too.

image of man presenting in front of an audience
Image: Shutterstock

Business presentation scripts

By their very nature, business presentation scripts can be dreadfully dull. That said, they don’t have to be. There are ways of infusing even the most boring material with sufficient rhythm and effervescence! It’s all about crafting balance between all the elements.

Let’s assume, for the purposes of this exercise, that you are also presenting and that you only need a section of your presentation voiced by a voice actor. Consequently, Voice123 is sure to have just the right voice actor to narrate the insert-segment for you!

Preparation steps

Before you even begin tapping away and your keyboard, ask yourself:

  • What is your ultimate purpose and who is your audience? This will allow you to tailor your language, storytelling and attitude to your goal. What do you want your audience to feel? How would you like them to react? What should they do once your business presentation is over? Consider aspects such as the average age, profile, nationality, interests, etc., of your audience as well.
  • In what context is your presentation taking place? Are you participating in an event as one of several presenters, or are you yourself the sole presenter? This is especially important if you’re one of many people presenting on the same topic; you don’t want to end up having a recorded segment that might repeat what the presenter before you had to say. To avoid this, it’s undoubtably a good idea to think outside the box from the get-go. While it’s easy enough to change your own script as presenter, you can’t change the recorded section so easily. So how can you say what you’d like to say differently in the voice over section?
Image of man giving a business presentation
Image: Shutterstock
  • What technology will be at your disposal? Will you have to supply your own laptop, remote, and projector? 
  • How large is the audience? While your content may not need to change, the style of your presentation might. There’s a huge difference between an audience of 3 and an audience of 3000. Little more than a comfortable fireside chat may be enough to engage a small audience. You’ll need to adapt your manner and extend your reach a lot more for a substantial audience. You’ll have to be more animated to hold their interest and your scripting of the voice over section must reflect this.
  • How long is your presentation? A short 5-minute presentation must be concise and to the point. Longer presentations will allow you to include more detail in your storytelling, but avoid the urge to go beyond 15 minutes; unless your material is truly compelling, you’ll lose your audience’s attention.
  • What kind of presenter are you? Even if it’s tempting to step outside your own comfort zone, it’s probably best to remain true to your character. Choose a voice actor whose style of narration complements yours if you’re presenting either before or afterwards. If you’re not a natural show-off, don’t use a voice actor who gives that impression by over-dramatizing the segment being voiced. By the same token, if humor doesn’t come naturally to you, don’t make use of it. Few things are more embarrassing than cracking a joke that nobody laughs at.

Writing your business presentation script

Here are some tips:

image of woman in front of laptop
Image: Shutterstock
  • Keep your sentences short and write only what is relevant to your presentation. For parts that are onscreen, bulleted lists of key phrases are always winners. They’re easy to read and easy to grasp.
  • Adapt the tone to the topic and get the voice actor to do the same. If you’re talking serious business, let the voice actor talk serious business. Gauge your audience well and adapt the presentation style accordingly. 
  • Avoid the use of hyperbole or unnecessary superlatives. While you may want to include adjectives like ‘awesome’, fantastic’, ‘great’, ‘amazing’, ‘stunning’, ‘incredible’, ‘phenomenal’, etc. in your script because you’re so enthusiastic about your own product or service, don’t. You audience might start doubting you. Keep it real.
  • Ensure there are no grammar, spelling, or punctuation errors in your business presentation script if parts of it are going to be projected. Your audience is likely to lose interest immediately and regard you as either careless, unprofessional, or both. 

Examples of business presentation scripts

LinkedIn’s offers a wide range of outstanding examples that are sure to serve as wonderful inspiration for writing your business presentation scripts. 

Presenting your business presentation 

Of course, even the very best business presentation scripts are likely to fail if the live presentation itself is poor. How to be an engaging presenter yourself is beyond the scope of this post. However, the Harvard Business Review offers some advice that’s well worth paying attention to. Just like the voice actor you choose to narrate the voiced segment of your presentation, you’re a storyteller too. Never forget that.

And finally, we wish you every success with writing your business presentation scripts!