Explainer video production is one of the most effective ways for brands to communicate complex ideas, products, and services.
But the challenge is creating a video that holds attention and builds trust. That’s where a strategic explainer video production process makes all the difference.
At Voice123, we’ve seen how the right combination of visuals, storytelling, and professional voice talent can transform a complicated message into an engaging experience.
So, do you know how to make an explainer video? Find out in this guide!
What is explainer video production?
Explainer video production is the process of creating a short video that explains a product, service, concept, or process in a simple way.
The goal is simple: make complicated topics easy to understand.
Successful explainer video production is often used for technical products, software platforms, financial services, healthcare solutions, or educational programs.
Explainer videos vs. marketing videos
Most marketing videos aim to create awareness or build emotional connections.
Explainer videos focus on clarity, and they answer practical questions like:
- What does this product do?
- How does it work?
- Why should I care?
- How does it solve my problem?
What are the different types of explainer video production?
Animated explainer videos
Animated explainer video production is one of the most popular formats because animation allows businesses to visualize abstract concepts and complex processes.
Use it for:
- SaaS explainer videos
- Fintech products
- Medical ads
- Tech demonstrations
Whiteboard videos
Whiteboard videos use hand-drawn illustrations and real-time sketching to explain concepts. They’re effective at breaking down complex information into simple, easy-to-follow visuals.
Use it for:
- Educational content
- Employee training programs
- Corporate onboarding
- Process explanations
- Compliance training
Live-action explainers
Live-action explainers feature real people, environments, and authentic interactions. They build credibility and create stronger emotional connections with audiences.
Use it for:
- Professional services
- Healthcare organizations
- Personal brands
- Customer testimonials
- Corporate communications
Product demo videos
Product demo videos show software, platforms, or products in action. Instead of just telling viewers about something, they demonstrate how the product works and the practical benefits.
Use it for:
- Software demonstrations
- Product launches
- Feature walkthroughs
- Sales enablement
- Customer onboarding
SaaS business videos
SaaS business videos simplify technical software solutions by showing how platforms solve business challenges. They focus on workflows, benefits, and outcomes.
Use it for:
- Software startups
- B2B technology companies
- Product marketing campaigns
- Free trial conversions
- Platform onboarding
eLearning explainer video production
eLearning explainers help organizations teach content in an engaging format. They combine visual learning with narration to improve comprehension and retention.
Use it for:
- Online courses
- Corporate explainer videos
- Employee onboarding
- Educational institutions
- Compliance and certification programs
How to make an explainer video
The process for how to make an explainer video is divided into five key stages.
1. Strategy and goals
Every successful video begins with a clear objective.
Ask yourself:
- Who is the audience?
- What problem are they experiencing?
- What action should they take after watching?
2. Audience research
Your audience will determine the video’s tone, messaging, visuals, and voice style.
A video targeting software developers will differ from corporate explainer videos targeting HR managers or healthcare professionals.
3. Scriptwriting
The explainer script is the foundation of explainer video production because no matter how good the visuals are, it’s the message that counts.
- Start with a problem
- Introduce a solution
- Explain how it works
- Highlight benefits
- End with a clear call to action
4. Storyboarding
Storyboarding transforms written ideas into visual sequences.
Planning each scene before production begins helps the explainer video company create visuals that match the message.
5. Production and delivery
This stage includes voice recording, animation, filming, editing, and final distribution.
Let’s break down the key components.
How to choose a voice for animated explainer video production
A professional voice actor helps audiences stay focused and emotionally connected to the message.
A professional explainer video voice over also improves:
- Credibility
- Clarity
- Viewer trust
- Brand perception
Voice styles for animated explainer video production
| Industry | Recommended Voice Style | Why It Works |
| SaaS | Friendly, confident, and conversational | Makes complex topics easy to understand. |
| Healthcare | Calm, reassuring, and trustworthy | Builds confidence and informs the audience |
| Finance | Authoritative and professional | Reinforces credibility, expertise, and trust |
| eLearning | Clear, engaging, and instructional | Keeps learners focused and engaged |
| Corporate Training | Professional yet approachable | Delivers information with clarity and efficiency. |
Animated explainer video production
The best animated explainer video production companies prioritize simplicity, consistency, and visual storytelling.
Visual design should always support the narrative and clarify information, not distract from it.
Video editing and sound design
Video editing tools bring everything together.
Transitions, pacing, music, and sound effects create a polished final product that feels professional and engaging.
Delivery and distribution
Once completed, the video should be optimized for each platform.
This includes:
- Website embedding
- YouTube uploads
- LinkedIn distribution
- Sales presentations
- Paid advertising campaigns
How much does explainer video production cost?
The explainer video cost depends on several factors. Here’s a quick overview of how much explainer video production services cost.
1. Length: Longer videos require more scripting, animation, editing, and voice over work.
2. Animation style: Simple motion graphics cost less than CGI animation and advanced visual effects.
3. Script complexity: Technical topics often require additional research and revisions to keep the topic clear and engaging.
4. Voice talent: Experienced professional voice actors typically charge higher rates for longer animated explainer video production.
5. Revisions: Multiple revision rounds increase production time and overall project costs.
The costs of explainer video production range from $1000 – $50000, here’s a breakdown:
| Production Level | Estimated Cost |
| DIY | $100–$1,000 |
| Freelancer | $1,000–$5,000 |
| Agency | $5,000–$30,000+ |
Should you hire an explainer video company?
Some organizations create videos internally, while others work with an explainer video production company.
The right choice depends on budget, resources, and project complexity.
In-house production provides:
- Lower costs
- Faster feedback cycles
- Greater creative control
This approach works well for simple product updates and internal training content.
An experienced explainer video company offers:
- Strategic guidance
- Professional scripting
- Animation expertise
- Voice casting support
- Higher production quality
Professional teams can often deliver stronger results in less time.
Outsourcing is often the better option when:
- Launching a major product
- Producing corporate explainer videos
- Creating customer-facing content
- Targeting highly competitive markets
Explainer video production best practices
Start with the problem: The most effective videos immediately identify a challenge the audience recognizes.
Focus on one core message: Explaining too many ideas often creates confusion, so choose one central takeaway.
Keep videos concise: Most explainer videos perform best between 60 and 120 seconds.
Use professional voice actors: A polished explainer video voice over improves trust and engagement.
Optimize for mobile viewing: Most viewers watch on smartphones, so all text, graphics, and visuals must be designed for vertical viewing.
Include a strong CTA: Tell viewers exactly what to do next, whether it’s booking a demo or starting a free trial.
Final Thoughts
Explainer video production is one of the most effective ways to educate audiences, simplify complex ideas, and drive business growth.
If you’re looking for experienced voice over talent, Voice123 is the most trusted voice over network for brands, agencies, and video production teams worldwide.
Post your next project today or use Voice123 Enterprise for complete project management.
FAQ
It is the process of creating short educational videos that explain products, services, concepts, or processes using storytelling, visuals, and voice over narration.
Most projects take between two and eight weeks, depending on script development, animation complexity, revisions, and approval timelines.
Explainer video cost varies depending on the project; DIY may cost under $1,000, while professional agency productions can range from $5,000 to $30,000 or more.
Most explainer videos are between 60 and 120 seconds long, allowing brands to convey key information while maintaining viewer attention.
An explainer video focuses on solving a problem and introducing a solution. A product demo focuses on showing specific features and functionality within a product or platform.
