OUTSOURCE! Sorry – did we startle you? 😀 Whether we did or didn’t, we’re glad to have your attention. Outsourcing tends to elicit a strong reaction from business folk and entrepreneurs. They either love it, or they hate it and won’t touch it with a 10-foot pole.
(Although the latter may only be because they haven’t tried it yet.)
Context
Sure, outsourcing takes time, energy, money, and some careful thinking. But the rewards counter those worries. When you outsource, you get more time, more energy, more money, and have less to think about.
On paper, it seems like a great idea – and we think it is. But with your business as your baby, sometimes it’s hard to let go and trust that it’s safe in the hands of outsourced freelancers or agencies.
That’s why it’s important to communicate and segment your outsourcing well, so that it’s executed perfectly. If done well, it’ll seem like you have clones to do your work for you! A dream come true.
Here are 6 of the best ways to outsource your creative services so outsourcing is not as scary, and instead, is really helpful.
Outsource your email marketing
Did you know in Europe, North America and APAC, email marketing is the most-used form of marketing?
With email marketing taking up such a huge portion of marketing efforts, it’s important to give it its due attention. Unfortunately, running a business is much more than email marketing, and business owners don’t always have the time to prioritize it.
As we mentioned here, outsourcing your email marketing takes a load off your marketing resources, and can give you great returns on your email marketing campaigns. It may not seem like the obvious choice, but it’s certainly effective.
Outsource your copywriting
At some point in our lives, we just have to face it. Some people are better at certain things than others — like scriptwriting and copywriting.
Copywriting requires a way with words that touches the heart, if not the soul. Sounds cheesy, but copywriting has to have that cheesiness, and seem genuine & human at the same time.
For some people, copywriting comes naturally. For others, it can take hours staring at a blank Google Docs sheet figuring out a way to sound ‘natural’.
Why not leave it in the hands of an expert wordsmith? Even if copywriting comes naturally to you, it still takes time and care to make sure it’s effective, and that it conveys the right message.
Outsourcing your copywriting can save you that time. And if you’re not great with copywriting, even better — it’ll save you from the writer’s block headache.
Outsource your graphic design
Outsourcing graphic design might be one of the first things you gravitate towards. Simply put, most people are self-conscious about their art skills, unless you’re playing a game of Skribbl.io.
Graphic design will inevitably be a part of your business. Social media content, website graphics, logo design, there are a lot of places where your business could use graphics.
And unless you’re talented with graphic design, it’s best to leave it to a professional artist. It’ll save you time, save you from criticizing your own art, and will make your business look great.
The great news about outsourcing a graphic designer is that if you form a good bond with your freelancer or agency, they’ll get a sense of your style. Making on-brand graphics that you can love will be a cinch!
Outsource your social media management
From the biggest accounts on social media, you might see highlights, reels and eye-catching content. But behind that is a carefully-created social-media content strategy.
It’s not all glamor and excitement, there’s a lot of SEO research, demographic studying, content analysis and brading. In other words, in order to have excellent social media management, it can be a real time sink, especially for the learning curve.
Here’s where outsourcing can be a lifesaver. In the hands of a competent social media marketing team, they can turn all of those responsibilities into great returns for your business
Outsource your video content
While it’s becoming increasingly easier to create your own videos using video creation tools, the depth of these kinds of videos, such as intro videos — while still effective — can only go so far.
Longer-form video content and storytelling video content can take significant resources and expertise. The right equipment, production team, video subjects; this kind of high-level planning is necessary for outstanding video content.
It’s a perfect situation for outsourcing. And in today’s market, having outstanding video content is key!
Outsource anything you don’t want to do. Or aren’t good at doing.
Chances are, if you don’t want to do something, it’s probably not your forte.
Why spend exorbitant amounts of precious time and mental energy figuring something out you’re not good at? Sure, it’s great to improve on your weaknesses. But a business without a specific strength, and is purely balanced on all fronts, doesn’t have an edge in the competition.
Outsourcing is a great solution, making that thing that isn’t so great in your business, great. Meanwhile, you can double-down on your strengths and stand out in the market.
Final thoughts
Once you’ve decided on what you’d like to outsource, it doesn’t seem all that bad. Especially when they’re investments into your own business, and are meant to provide helpful returns.
It’s helpful to segment your outsourcing, and then figure out the next steps. Like visiting freelancer sites like BunnyStudio, Upwork, and Fiverr to find your outsourcing freelancer. Then after some planning, it’s all eyes on the prize.
Need to outsource a voice over? We’ve got you covered. Visit Voice123! You’re bound to find just the right professional voice actor for your next project.
May your outsourcing efforts go from strength to strength!
