An outstanding commercial voice over can help you stand out in today’s competitive advertising scene. And since most video ads are skippable after 5-10 seconds, you need a powerful voice to hook viewers!
At Voice123, where you’ll find thousands of skilled commercial voice actors, we understand the power of voice in brand storytelling. So, we’ve put together a complete guide on how to hire the best commercial voice actor.
Get ready to amplify your brand’s message with vocal power!
What is a commercial voice over?
A commercial voice over is a professional narration used in advertisement commercials to convey a brand’s message or promote a product or service that resonates with a target audience and drives engagement and sales. That’s why a voice actor for commercials must have the necessary skills to balance engaging storytelling with a persuasive delivery.
How to choose a commercial voice over style
There are five main commercial voice over styles:
- Friendly
- Authoritative
- Energetic
- Narrative
- Emotional
Each style suits different types of commercials, so here are some things to look out for.
1. Understand your brand
Define your brand’s personality and values and align the voice over for commercials with your brand’s identity for consistency and resonance. If your brand promotes household items to busy families, a friendly style will create a relatable connection with audiences.
2. Research your audience
Research your target audience’s preferences and pain points, then tailor the voice over commercials to their expectations. If you’re targeting business professionals looking to improve their workflow, an authoritative style can convey expertise and develop brand trust.
3. Prioritize adaptability
Since advertisement commercials often have multiple versions for different platforms, it’s important to prioritize adaptability. For example, if you’re advertising fitness equipment on YouTube Shorts and TikTok, an energetic voice can add an inspirational tone to each version.
4. Conduct competitor analysis
Analyze the styles used by competitors in popular advertising examples to find a niche that will set your commercial apart. For example, with a narrative commercial style, experiment with different perspectives and filming styles to create a memorable ad that stands out.
5. Listen to samples
Samples showcase a voice actor’s skills. In commercials that need an emotional style, like healthcare, samples can help you find a tone that evokes empathy and personal connection. Voice123 has a free search tool where you can search for and listen to voice actors’ samples and hire voice actors for different projects.
Hire voice actors for commercial voice overs from Voice123
You can hire commercial voice over actors from Voice123 in three ways:
Voice123 search feature: Type the keyword ‘commercial’ into the search box, listen to samples, review profiles, and click ‘Book Now’ to hire the voice actor.
Post a project: Fill out your project details, upload your script, or request samples. Voice actors will then submit their auditions, and you can click ‘Book now’ on the one you’d like to hire.
Project Management: Get a free consultation for our A-to-Z management services, which include streamlined payments, curated voices, dubbing, translation, and more!
Final Thoughts
A captivating commercial voice over is the key to creating impactful advertisement commercials. By defining your brand and exploring different voice over styles, you can find a unique voice style that will set your ads apart.
And when you’re ready to hire a voice actor to make your advertisement unforgettable, remember you can search for incredible commercial voice actors or hire our full-scale Managed Services team.
Ready to make your brand’s voice truly heard?
FAQs
It is professional narration used in advertisements to convey a brand’s message effectively, making it engaging and memorable for the audience.
According to the GVAA, the cost ranges from $100 to $10,000, depending on the project’s length, the distribution platform, and the voice actor’s experience and reputation.
Chris Pine is BMW’s official voice in various advertising campaigns and he voices most of their commercials.
Will Arnett voices the GMC commercials and has been their official brand voice since 1998.
