Regardless of your industry, business analytics tools are a great way to track performance and upscale your business model. However, sifting through mountains of data is not easy. This is really where analytics tools get down to business. They help companies glean an actionable understanding from collected data. This later contributes to both improvements and …
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Psst…come closer! Let me tell you the secret of…how to make a commercial that sells products and services. You can make anything from headache pills to cereal stand out with an intriguing commercial. Just think of Alka-Seltzer’s “Plop Plop Fizz Fizz.” Or Mikey’s cute face in Life Cereal’s ad – one of the longest-running ads …
Why project briefs and project brief templates, you ask? Well, consider this, for example: There’s nothing worse than shopping for dinner only to find that there’s still nothing good to snack on. You have bread but no butter and salad dressing but no vegetables. That’s what shopping without a list will get you – everything …
Knowing how to write so you can really be heard lies at the core of marketing today — especially online and if you’re using voice over. When it comes to marketing, you can have either a few minutes or a few seconds to get your message out there. Your audience will see what you write …
Make no mistake: it’s the lifeline of your business, or a 1-star stain left on your Yelp profile. So, be honest: how good is your customer service offering? Sure, you know customer service matters; it’s always mattered. In short, the customer service you provide determines whether or not potential customers are going to become actual …
How to find an awesomely unique brand voice represents something of an oxymoron; the harder you try to find it, the farther away it gets. The more you look inside for it, the easier it is to find. If we’ve forced you to frown, let’s explain:: Because the brand voice is so oftenly presented to …
Actually, that title statement is so important we’ll repeat it: in marketing, great sound really matters. Why? Well, if you’ve ever been in the park or on a neighborhood street, and heard the nostalgic song Do your ears hang low as an ice cream truck drove along, you’re likely to have been flooded with emotion. Happiness, joy, …
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It goes without saying that customer retention is a huge factor in any business’ success, so what’s your experience? Well, if you’re struggling in this area, here are 6 great customer retention tips for your business! Some context While well-known, there’s also proof: a third of online sales comes from returning customers, and they spend nearly …
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In recent years, social media platforms have experienced a surge of global users. Their easy-to-consume video content also has a long shelf life, which is particularly attractive to brands as this can increase their revenue stream years after publication. Brands around the world are now taking stock of the immense digital power social media platforms …
Influencers: is YouTube or TikTok better for your brand? Read More »
Whether you’re a small, medium, or large enterprise, the penetration test is a must-follow security business testing technique. As a form of ethical hacking, this process can help you maintain your digital security and prevent a data hack. How so? Well, with the majority of companies now operating through online platforms, the risk of hackers, …
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Today, more and more apps and platforms are heading in the direction of a subscription model. The number one reason for this is to make money consistently and over the long-term. However, just a few years ago subscriptions mostly fell under the category of newspapers. But jump forward in time to today and almost anything …
Subscription model: is it the way forward for your business? Read More »
When it comes to the most effective length for an audio commercial, how long is too long and how long is too short? Should you cram your message into an 30-second ad or should you take your time and drag it out for 60 seconds? Back in 2010… A decade ago, most commercials ran for …
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