It goes without saying that customer retention is a huge factor in any business’ success, so what’s your experience? Well, if you’re struggling in this area, here are 6 great customer retention tips for your business! Some context While well-known, there’s also proof: a third of online sales comes from returning customers, and they spend nearly …
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In recent years, social media platforms have experienced a surge of global users. Their easy-to-consume video content also has a long shelf life, which is particularly attractive to brands as this can increase their revenue stream years after publication. Brands around the world are now taking stock of the immense digital power social media platforms …
Influencers: is YouTube or TikTok better for your brand? Read More »
Whether you’re a small, medium, or large enterprise, the penetration test is a must-follow security business testing technique. As a form of ethical hacking, this process can help you maintain your digital security and prevent a data hack. How so? Well, with the majority of companies now operating through online platforms, the risk of hackers, …
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Today, more and more apps and platforms are heading in the direction of a subscription model. The number one reason for this is to make money consistently and over the long-term. However, just a few years ago subscriptions mostly fell under the category of newspapers. But jump forward in time to today and almost anything …
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When it comes to the most effective length for an audio commercial, how long is too long and how long is too short? Should you cram your message into an 30-second ad or should you take your time and drag it out for 60 seconds? Back in 2010… A decade ago, most commercials ran for …
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If you’re an online business owner, there’s little doubt that you’ll have settled into what has become our post-pandemic New Normal – which includes making full use of the myriad popular, social media platforms to publicize your product or service. Ours is the age of remote. It’s the age of online video marketing. It’s also …
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Whether you’re a startup or a well-established company, advertising is obviously a must-have business practice. It draws attention to your product/service, cements your brand’s reputation, and increases sales, which is ultimately what you need to run a successful business. While companies around the world spend billions on advertising, however, not all ad campaigns are successful. …
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Are radio ads part of your marketing campaigns? If not, they certainly should be. Why you ask? Well, according to Nielsen Media Research, 88% of Americans (293 million) listen weekly to AM/FM stations. Meaning that people listen to the radio regardless of their industry. So, radio ads are worth including in your marketing strategy because …
If you’ve paid attention to marketing trends, it seems that businesses are always trying to take advantage of the times. With trends starting and passing at lightning speeds, to be an effective marketer, you ought to have a keen eye for what’s going on in the world, and hence, the consumer’s mind. Whether it’s keeping …
Are you ready to find out what the best 2022 TikTok marketing trends are for your brand? Awesome, let’s go! Around the world, TikTok has gained a vast and captive audience. In 2020 alone, the app was downloaded around 850 million times. From lip-syncing and dancing videos to hacks and life skills, TikTok has content …
How long does it take for podcast intros to make an impression on listeners? A few minutes? A couple of seconds? According to Forbes, the window of impression is 7 seconds. That’s barely enough time to reach across your desk and grab your coffee! So, how can you hook your listener’s attention within seconds of …
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Have you ever considered how to grow your business with podcasting? If you haven’t, you should. Countless studies and surveys conducted over the past couple of years have shown that we’re living not only in the Age of Technology, but also in the Age of Audio. There’s no better time to start a podcast than …