Does a professional voicemail greeting still engage customers? Imagine the following situation. You’re making a call… Ring, ring! You’ve reached the voicemail box service of Voice123; please leave a message at the Beep. Beeeeeeeep! Well, if that reminded you of trying to make a root canal appointment at the dentist, we certainly commiserate. See, a …
Professional voicemail greeting: 5 examples you need to try! Read More »
If a picture’s worth a thousand words, how many do you think a video is worth? Ten thousand? A hundred thousand? According to Dr. James McQuivey, a minute-long video is worth 1.8 million words. Now, can your YouTube video ideas engage audiences in 1.8 million words? If not, then they should, especially since video content …
YouTube video ideas: how to best engage your audience Read More »
Recent studies have shown that people retain 95% of the information watched in videos but just 10% from reading text. So, a video promo is a great way to get your content to stick in the audience’s minds. At the same time, you can promote existing products/services or showcase a new feature or update. Another …
How to make a promo video that engages audiences Read More »
Why is knowing how to make YouTube Shorts important? Well, the demand for video content is reaching new heights. According to the video platform Wyzol, 72% of survey participants opted for video over text to learn about a product or service. After all, would you rather find marketing tips and trends from a 500-page book …
How to make YouTube Shorts that generate traffic Read More »
Writing advertising copy is easy. Right? On the basis of a simple definition, yes. But writing advertising copy that’s so hot it sizzles isn’t. For one thing, it needs to incorporate the psychology of sale. It follows by implication that if you want your product/service to reach the masses, you need traffic. But not the …
A how-to for writing advertising copy that sizzles Read More »
Regardless of your industry, business analytics tools are a great way to track performance and upscale your business model. However, sifting through mountains of data is not easy. This is really where analytics tools get down to business. They help companies glean an actionable understanding from collected data. This later contributes to both improvements and …
How to use business analytics tools to track performance Read More »
Psst…come closer! Let me tell you the secret of…how to make a commercial that sells products and services. You can make anything from headache pills to cereal stand out with an intriguing commercial. Just think of Alka-Seltzer’s “Plop Plop Fizz Fizz.” Or Mikey’s cute face in Life Cereal’s ad – one of the longest-running ads …
Why project briefs and project brief templates, you ask? Well, consider this, for example: There’s nothing worse than shopping for dinner only to find that there’s still nothing good to snack on. You have bread but no butter and salad dressing but no vegetables. That’s what shopping without a list will get you – everything …
Knowing how to write so you can really be heard lies at the core of marketing today — especially online and if you’re using voice over. When it comes to marketing, you can have either a few minutes or a few seconds to get your message out there. Your audience will see what you write …
Make no mistake: it’s the lifeline of your business, or a 1-star stain left on your Yelp profile. So, be honest: how good is your customer service offering? Sure, you know customer service matters; it’s always mattered. In short, the customer service you provide determines whether or not potential customers are going to become actual …
How to find an awesomely unique brand voice represents something of an oxymoron; the harder you try to find it, the farther away it gets. The more you look inside for it, the easier it is to find. If we’ve forced you to frown, let’s explain:: Because the brand voice is so oftenly presented to …
Actually, that title statement is so important we’ll repeat it: in marketing, great sound really matters. Why? Well, if you’ve ever been in the park or on a neighborhood street, and heard the nostalgic song Do your ears hang low as an ice cream truck drove along, you’re likely to have been flooded with emotion. Happiness, joy, …
In marketing, great sound really matters. Here’s why! Read More »