To start a podcast in today’s digital age is a way for AV creators to connect with global audiences through storytelling. So, how do you start a podcast? In this episode of AV123, an audiovisual show by Voice123, Megan Dean, a network manager and producer at Project Brazen, shares invaluable insights on starting a podcast.
Listen to Megan Dean’s full interview with AV123 for more insights on starting a podcast:
At Voice123, where you can search for expert podcast voice actors, we’ve put together a complete guide on what do you need to start a podcast, how to start a podcast for free, and podcast production tips for 2024!
What do you need to start a podcast?
To start a podcast, you’ll need a few essential pieces of equipment, the most important being a good-quality microphone. You’ll also need to design cover art that you can use to promote a podcast on social. Recording software is also important; free options like Audacity and Descript are user-friendly and efficient. If you’re looking into how to start a podcast for free, platforms such as Spotify for Podcasters allow you to start a podcast without extra costs, and an RSS feed enables distribution across different platforms. You can also work with a dedicated podcast production team. Megan says:
“People often underestimate just how labor-intensive creating a podcast can be. I have a show that is released weekly, and getting that booked, recorded, and mixed is a lot of work every week. So, depending on the ambition of your show, a team is crucial.”
How to start a podcast
1. Brainstorm ideas
The first step in how do you start a podcast is brainstorming ideas. Focus on creating a character-led narrative rather than a topic-based one. Megan Dean from Project Brazen emphasizes that stories should be character-led: “Personal stories are really what compels listeners, but it’s important that they’re character-led rather than led by a topic area.”
2. Define the target audience
Understanding the demographic you want to reach with your podcast is crucial. Tailor your content to your audience’s interests and needs. Megan explains, “Forward-thinking in terms of planning your topic makes you step back and think about what I can create as a long-term offer.”
3. Create a content plan
A well-structured content plan is essential for a successful podcast. Outline the structure and content of your podcast to ensure you have enough material to sustain the podcast over time. This will help you maintain consistency and keep your audience engaged.
4. Record and edit
Use reliable recording software to capture high-quality audio and edit it to make the content engaging and polished. Did you know that when you hire voice actors from Voice123, they can edit, master, and deliver the final recording? Contact our Managed Services team for more info on how to get curated voices, audio editing services, and more.
5. Create a production calendar to start a podcast
Managing your episodes and deadlines effectively is key to a consistent release schedule. Create a production calendar to track guest bookings, interview dates, recording sessions, and editing timelines. This organization ensures that you can maintain a regular upload schedule and manage your time efficiently.
How to promote a podcast
1. Social media
Utilize platforms like TikTok and Instagram to engage with potential listeners. Regularly post engaging content, interact with your audience, and use relevant hashtags to increase visibility.
2. Cross-promotion
Megan suggests: “Cross promotions and swaps are a really good way to reach and expand your audience.” This can include guest appearances, ad swaps, or co-hosting episodes to tap into each other’s listener base.
3. Consistent branding
Ensure your podcast has a solid visual identity with consistent cover art and branding across all platforms. This podcast promotion strategy helps create a recognizable brand that listeners can quickly identify, enhancing recall and loyalty.
Podcast production tips on how to start a podcast
- Prioritize sound quality: Invest in a good microphone and recording environment to ensure clear and professional audio without background noise and echoes.
- Edit for clarity: Remove unnecessary pauses, filler words, and background noises for a polished final product.
- Focus on storytelling: Engage your audience with compelling narratives in your podcast scripts. Megan Dean says: I think it’s about storytelling in a way that’s personal and that really resonates. You need to create relatable, multidimensional characters.”
- Be consistent: Consistency helps build a loyal audience. Stick to a regular episode length and release schedule to set listener expectations and encourage repeat tuning.
- Collaborate with a team: Having a team can significantly enhance your podcast production. They can bring diverse skills and perspectives to your podcast, making the process of how do you start a podcast more efficient.
Final thoughts on how to start a podcast
So, now that you know how to start a podcast for free and what do you need to start a podcast, all you need is a voice that will keep your audience hooked!
Search for podcast voice actors on Voice123 to elevate your audio storytelling, or hire our full-scale Managed Services team to produce your podcast from start to finish.
And don’t forget to subscribe to AV123 on your favorite podcast platform for the latest AV insights!
FAQs
Basic costs are about $100 with equipment and free software, but that can change depending on the type of podcast and production methods.
Yes, podcasts can generate revenue through sponsorships, advertisements, listener donations, and merchandise sales.
Although not all podcasts will make money immediately, successful podcasts with a large audience can attract sponsorships and advertisements, leading to potential earnings.
Yes, it is possible to start a podcast with little to no investment by using free recording software and affordable hosting services and promoting it through free channels like social media.