Telling a story is easy, right? All you need is a knight in shining armor and a villain; maybe toss in an epic battle scene or two, and presto, you’ve got a story! Now imagine telling that story in just 8 minutes. Sounds impossible? Well, that’s where the magic of Ciao Alberto lies. It’s a …
Ciao Alberto: How to tell magical stories like Disney Read More »
If you’re slumped in front of a blank document or notebook trying to think of innovative ways on how to energize your brand, you’ve found your way to the right place. But does the prospect of launching a new feature make you think, ‘That sounds great, but it’s just not in my current budget or …
How to launch a new feature to energize your brand Read More »
If you’re in charge of your company’s next voice over project, you’re likely weighing the pros and cons of requesting custom auditions from voice actors or simply adjudicating existing samples. It’s a tough choice because it’s not one of those ‘I can always try it again’ kinds of situations. Project turnarounds are usually urgent. There’s only time …
How to decide between custom auditions and existing samples Read More »
If you’re a business owner or have a vested interest in your company’s marketing strategy, you already have your marketing frameworks in place. But what is your plan to adjust to the ever-changing market, and will it result in better sales for 2022? Whoa – hold on a second. Are we really talking about 2022? …
How to best adjust your marketing strategy for killer sales Read More »
If you’re in charge of your company’s next promo scriptwriting session or working with a writer on the tenth attempt at a script, the odds are that you need a creative boost. Or maybe you’ve been cyberloafing and are just keen to learn more about promo videos. Either way, we’ve got you covered with our …
The do’s and don’ts of the best competitive promo scriptwriting Read More »
If you’re a business owner and a retail veteran of the past two years, you’ll know only too well how much everything around us has changed. That includes the way businesses need to reach out to their customers. If you’re serving as your company’s scriptwriter as well, this article is for you because what used …
The do’s and don’ts of the best commercial scriptwriting Read More »
Okay – we know what you’re thinking: As a business owner, you’re awesome enough; you don’t need to change the name of your business. If it ain’t broke, there’s no need to fix it, right? Well, that depends. Our suggestion is that if Facebook can do it, anyone can. Meta changed the game. Again. Facebook …
Change the name of your business and be awesome! Read More »
Okay – so are you sitting in front of your computer screen worrying about how to create a fantastic marketing campaign? You’re not alone. John Lennon suggested that everything is rehash, so It’s time to innovate! Wait no — maybe your idea is too outside of the box and it won’t catch on. Or maybe… …
Heroes and villains – and more importantly: how to cast the best of both. Indulge us for a moment as we share that ubiquitous (if dreadful) tagline: It’s a bird …. It’s a plane … It’s ______! If you’re a fan of comics, superheroes, or had a childhood worth remembering, you’ll know it’s Superman. And …
How to cast awesome hero and villain voice actors! Read More »
Good communication is the foundation of all good relationships. While the regurgitated relationship advice may seem obvious and redundant, it looks like businesses are just beginning to catch on. Transparency is a growing priority for people. In 2013, employee feedback company Tiny Pulse surveyed over 300 companies around the world. From 40,000 anonymous responses, transparency was …
How to be transparent and why transparency truly matters Read More »
From talking animals to quirky superheroes, outstanding voice over performances can bring fantastical worlds and compelling characters to life. Captivating audiences with dazzling visuals and gripping storytelling. Whether it’s Robin Williams in Aladdin or David Attinsbourgh’s soul-stirring narration of A Perfect Planet, outstanding voice overs ignite our imaginations. But how do these outstanding voices affect …
Outstanding voice over performances: 5 truly great examples! Read More »
Yup, we’re serious: avoid Facebook, Instagram and WhatsApp for good. Why? Because of a cataclismic day: October 4th, 2021. It started out like any other day. The sun was shining, the birds were chirping. All was as it should be. Then, disaster struck! Facebook, Whatsapp, and Instagram went down around the world. And all we …
How to avoid Facebook, Instagram, and WhatsApp for good! Read More »