Your brand voice conveys what you stand for and creates certain perceptions about your company. It’s an important element of your identity, second only to your logo. It might well become a game-changer when it comes to brand association and recall because it can make you stand out in a clutter of competitors. A consistent …
Ever wonder what you’d get if you crossed Clint Eastwood with Robocop? Odds are a gunslinging supersoldier that looks like Master Chief Petty Officer John-117. The Halo brand mascot was made real by Steve Downes, the master chief voice actor. Now you’re probably wondering, a video game franchise? A monosyllable soldier in shining armor? How …
Halo: how to best expand your brand like the franchise! Read More »
Why do you need to learn how to do a voice over on TikTok? Isn’t TikTok just about dance challenges, makeup reviews, cat videos, and people creeping out of their houses disguised as trees? How could that possibly affect your business?” It’s simple. With over 1 billion users, if there’s a new trend, product, influencer, …
We get why marketing can be difficult. There are just so many strategies – including influencer marketing. TikToks, Reels, YouTube Ads, podcast spots, email campaigns, social media branding, and sooner than we know it, we’ll be all figuring out our marketing strategies for the Metaverse. But as each strategy rolls out, entering the maze that is …
Influencer marketing and how to make best use of it! Read More »
Have you ever walked past a toy shop, or watched a commercial for a toy you really wanted (we’re looking at you Super Soaker CPS 3000) and experienced the fun of actually getting to play with it? We’re here to tell you AR filters, or augmented reality filters, are the Super Soaker CPS 3000 of social …
AR filters: how to make them work best for marketing! Read More »
Here’s something we can all agree on: the interwebs are crammed with clutter. As a business, you need to cut through that clutter if you want to be either seen or heard by your prospects. It boils down to messaging so you can get – or remain – top of mind. Understanding emotional marketing value …
Emotional Marketing Value: how to make it impact your business Read More »
Navigating the digital maze of video marketing is a tricky business. Partly because many people attribute online success to a simple stroke of luck. That’s why anyone who’s internet savvy has heard the term, going viral. But in a digital era, more than just blind luck is involved in video virality. So, if you’re working …
Video marketing: how to go viral and stay there! Read More »
Don’t underestimate the power of voice over to grow your business! Let’s face it, markets are changing, and buying habits are evolving, but the one thing that remains constant is the value of emotional marketing. That’s why the power of voice overs are so effective. They teach, entertain, engage, captivate, and inspire! So if you’re …
Voice over: how to really grow your business best! Read More »
Are you one of the world’s small business owners? Then good for you! According to Visual GPS, 82% of Americans believe that small businesses are an essential part of everyday life. So, shopping at mom-and-pop stores does more than just support locals, it also stabilizes the economy. But running a small business – especially post-pandemic …
Small business owners: 3 of the best how-to tips! Read More »
Have you ever been told that your voice would be good for radio? Or maybe you know a friend that hears it all the time. Or maybe you know someone who simply has an awesome voice. Ah, what a blessing, you may think. Having an awesome set of vocal pipes can be such a boon. …
Is it just us, or is getting someone’s attention more of a challenge than ever? Especially if you’re a business marketing in a saturated medium. So how to really grab your audience’s dwindling attention is probably keeping you awake at night, right? Well, first of all, it’s not that people are unwilling to listen to …
How to really grab your audience’s dwindling attention Read More »
Long ago, in a galaxy far, far away… Nah – just kidding. ‘Long ago’ is a great way to start a kid’s bedtime story though, and it’s been with us since time immemorial. Why bring it up? Because ‘long ago’ sets the scene for Disney’s recent four-quadrant hit, Encanto. The story follows the Madrigal family in …
Encanto: how to apply its formula to your scriptwriting Read More »