Marketing trends & tactics

Considering a killer global video marketing strategy? Do this!

If you’re an online business owner, there’s little doubt that you’ll have settled into what has become our post-pandemic New Normal – which includes making full use of the myriad popular, social media platforms to publicize your product or service. Ours is the age of remote. It’s the age of online video marketing. It’s also …

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How to apply awesome visual techniques to your advertising

Whether you’re a startup or a well-established company, advertising is obviously a must-have business practice. It draws attention to your product/service, cements your brand’s reputation, and increases sales, which is ultimately what you need to run a successful business. While companies around the world spend billions on advertising, however, not all ad campaigns are successful. …

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Effective radio ads and how to produce them

Are radio ads part of your marketing campaigns? If not, they certainly should be. Why you ask? Well, according to Nielsen Media Research, 88% of Americans (293 million) listen weekly to AM/FM stations. Meaning that people listen to the radio regardless of their industry. So, radio ads are worth including in your marketing strategy because …

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podcast intros that attract listeners: girl in front of microphone

How to create awesome podcast intros that attract listeners

How long does it take for podcast intros to make an impression on listeners? A few minutes? A couple of seconds? According to Forbes, the window of impression is 7 seconds. That’s barely enough time to reach across your desk and grab your coffee! So, how can you hook your listener’s attention within seconds of …

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Halo: how to best expand your brand like the franchise!

Ever wonder what you’d get if you crossed Clint Eastwood with Robocop? Odds are a gunslinging supersoldier that looks like Master Chief Petty Officer John-117. The Halo brand mascot was made real by Steve Downes, the master chief voice actor. Now you’re probably wondering, a video game franchise? A monosyllable soldier in shining armor? How …

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Image of an influencer

Influencer marketing and how to make best use of it!

We get why marketing can be difficult. There are just so many strategies – including influencer marketing. TikToks, Reels, YouTube Ads, podcast spots, email campaigns, social media branding, and sooner than we know it, we’ll be all figuring out our marketing strategies for the Metaverse. But as each strategy rolls out, entering the maze that is …

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