Marketing trends & tactics

Types of commercials: image of advertising billboards in a major US city

Types of commercials and how to use them in advertising

Marketing trends & tactics / By

From radio to TV to billboards, the types of commercials available are endless. Whether it’s talking emus selling insurance for Liberty Mutual or dancing penguins promoting semiconductor chips for the Intel Corporation. Ultimately, advertising is essential – but just like different ice cream flavors appeal to different people, different types of commercials appeal to different …

Types of commercials and how to use them in advertising Read More »

Instagram threads: image of a mobile showing the splash screen of the app

Instagram Threads: is your business ready for it?

Marketing trends & tactics / By

What – 100 million sign-ups in a single week? It must be Instagram Threads – the platform’s messaging app to take on Twitter. From one-on-one conversations to group chats, Instagram Threads allows chats, photos, videos, or texts. The platform’s ecosystem offers seamless, communication – and that’s something global companies can use to build meaningful connections …

Instagram Threads: is your business ready for it? Read More »

What does an executive producer do?

Marketing trends & tactics / By

What does an executive producer do, you ask? Well, from the initial idea to the final credits, a skilled executive producer makes creative decisions – turning simple concepts into well-orchestrated TV shows, movies, music, and more. They also juggle writers, actors, and directors on the one hand while solving conflicts within production teams and keeping …

What does an executive producer do? Read More »

Radio advertising

Radio advertising: how to make the best ads in 2024!

Marketing trends & tactics / By

If you’re considering radio advertising in 2024, you’re on the right marketing path. According to Nielsen Media Research, 88% of Americans (293 million) still listen to AM/FM stations weekly. Imagine you’re stuck in traffic without your usual morning coffee. Then you hear an ad for McDonald’s on the radio and see a flashing drive-thru sign …

Radio advertising: how to make the best ads in 2024! Read More »

What does a creative director do

What does a creative director do?

Marketing trends & tactics / By

What does a creative director do? Well, think of them as creative masterminds whose job is to capture attention and leave a lasting impression through powerful visuals and stories. They have a combination of Picasso’s artistic genius, Sherlock Holmes’ keen observation skills, and Beyoncé’s charisma. And they’re why your jaw drops, and you yell, “Whoa, …

What does a creative director do? Read More »

remote work policy

Remote work policy: how to create one that works!

Marketing trends & tactics / By

Remote work policy – oooooh, doesn’t that give you the corporate shivers? At first, it does sound like bureaucratic jargon, but as the world adapts to changing circumstances (yes, COVID, we’re thinking of you) and technology advances, remote work has weaved its way into numerous organizations. But creating a policy that’s positive, forward-thinking, and adaptable …

Remote work policy: how to create one that works! Read More »