The voice over industry

The power of voice. It’s used to comfort, persuade, inspire, and so much more. How can you best utilise that power? How does the voice over industry work? This section provides a break down of everything you need to know – from hiring a voice actor to commonly used voice over terminology. As well as key tips to find the best voice for your audio projects!

The power of voice

Voice.

It’s powerful, human, and extraordinarily emotional. This vocal instrument has played an integral part in our personal and professional lives since the first radio broadcast in the late 19th Century. From voicemails to commercials, video games to audiobooks – voice overs touch practically every aspect of our lives. The power of voice is real, and when harnessed correctly, it can breathe life, humanize, touch the heart, and motivate.

Voice overs

Voice overs and voice acting have long been used by the voice over industry as a key element of storytelling. This industry is comprised of voice actors, clients who hire those voice actors, as well as the respective audiences and target markets who respond to those voice over performances. In addition, while most voice overs are commissioned for commercial purposes, there are still countless voice overs being done for personal messages.