The ongoing evolution of marketing is constantly changing the way brands brand. And as world events keep changing, how can you keep up? Stay relevant? Hit your business goals? This section will provide insights on ways to boost your brand, how to stand out from your competitors, and how to keep up-to-date with marketing trends and tactics.
Marketing: the power of your brand
A brand is more than just a name, a logo, and a slogan. A brand represents the values, traditions, culture, and products/services of a company. With over 627,000 new businesses each year, a great brand allows you to stand out from the crowd. Although every company has a branding and/or marketing team on the lookout for new ways to expose their brand, sometimes all it takes is applying a tried and tested trend or tactic to boost it!
Trends and Tactics
In this digital era, marketing trends are becoming easier to spot on social media. Take TikTok ads for example – these are powerful, short, and persuasive. That’s why a big part of keeping up with trends is having an active social media presence. What are your users reading, watching, and listening to? That’s when digital marketing takes on new meaning.
As for tactics, think name changes like Weighless to Weight Watchers and new features or feature updates like Spotify’s vertical streaming tab. Whether you opt for following trends or tactics, research is key!
Keeping up with the constant evolution of marketing trends can be overwhelming, which is why we’re digging deeper into the power of marketing strategies and industry trends.