It comes as no surprise that multi-sensory events are in demand. As the pandemic weakens, or perhaps grows stronger with the recent Omicron variant (fingers crossed it doesn’t), people are yearning for something engaging. Whether it be physical sensation, conversation or gamification, our senses are eager to experience something outside of TV shows, YouTube videos …
Multi-sensory events: what they are and why they matter Read More »
Yes: disruptive marketing matters. Why? Consider this… In the year of 2016 in Toronto, Canada, it was a very special New Years Eve. It wasn’t for a particularly joyous reason. No, instead, one of the city’s iconic department stores, Honest Ed’s, was closing down for good. Honest Ed’s was a cultural landmark. The enormous department store …
Disruptive marketing: here’s why it’s the best marketing! Read More »
Video games. Whether you grew up with them, or they were never a part of your life, they’re definitely a part of the lives of marketers now. Not in the sense that all marketers are actively following the Halo franchise. It’s more in the sense that gaming has gone beyond being just a hobby or …
Why Videogaming will make you a much better marketer Read More »
Telling a story is easy, right? All you need is a knight in shining armor and a villain; maybe toss in an epic battle scene or two, and presto, you’ve got a story! Now imagine telling that story in just 8 minutes. Sounds impossible? Well, that’s where the magic of Ciao Alberto lies. It’s a …
Ciao Alberto: How to tell magical stories like Disney Read More »
If you’re slumped in front of a blank document or notebook trying to think of innovative ways on how to energize your brand, you’ve found your way to the right place. But does the prospect of launching a new feature make you think, ‘That sounds great, but it’s just not in my current budget or …
How to launch a new feature to energize your brand Read More »
This article is about about listening. Critical listening. So – can you hear it? “Hear what?” we hear you ask. The truth. The veracity of the voice and the message; the emotion and genuine conviction of it all. No, seriously: we’re talking about what to listen for in a voice over for your voice over …
How to apply critical listening to your voice over projects Read More »
If you’re a business owner or have a vested interest in your company’s marketing strategy, you already have your marketing frameworks in place. But what is your plan to adjust to the ever-changing market, and will it result in better sales for 2022? Whoa – hold on a second. Are we really talking about 2022? …
How to best adjust your marketing strategy for killer sales Read More »
If you’re a business owner and a retail veteran of the past two years, you’ll know only too well how much everything around us has changed. That includes the way businesses need to reach out to their customers. If you’re serving as your company’s scriptwriter as well, this article is for you because what used …
The do’s and don’ts of the best commercial scriptwriting Read More »
Okay – we know what you’re thinking: As a business owner, you’re awesome enough; you don’t need to change the name of your business. If it ain’t broke, there’s no need to fix it, right? Well, that depends. Our suggestion is that if Facebook can do it, anyone can. Meta changed the game. Again. Facebook …
Change the name of your business and be awesome! Read More »
Okay – so are you sitting in front of your computer screen worrying about how to create a fantastic marketing campaign? You’re not alone. John Lennon suggested that everything is rehash, so It’s time to innovate! Wait no — maybe your idea is too outside of the box and it won’t catch on. Or maybe… …
Good communication is the foundation of all good relationships. While the regurgitated relationship advice may seem obvious and redundant, it looks like businesses are just beginning to catch on. Transparency is a growing priority for people. In 2013, employee feedback company Tiny Pulse surveyed over 300 companies around the world. From 40,000 anonymous responses, transparency was …
How to be transparent and why transparency truly matters Read More »
Yup, we’re serious: avoid Facebook, Instagram and WhatsApp for good. Why? Because of a cataclismic day: October 4th, 2021. It started out like any other day. The sun was shining, the birds were chirping. All was as it should be. Then, disaster struck! Facebook, Whatsapp, and Instagram went down around the world. And all we …
How to avoid Facebook, Instagram, and WhatsApp for good! Read More »