If you’ve seen our last video with Andres Zuleta, SEO engineer for Voice123, you’ll know that watching this video and reading this article is another step towards optimizing your Voice123 profiles. Summarizing the previous episode in the series, we learned that SEO helps increase your online presence, and exposes you to more clients. That’s great news for getting more work.

In this episode, we can get into the details: cleaning the word usage in your Voice123 profile, and writing optimally for your profile by presenting what clients are looking for. Read along for how to optimize your Voice123 profile for success!

The weight of word usage

When it comes to optimizing your profile, SEO word choice is very important. As per our conversation with Natasha Marchewka, a voice actor and co-creator of a course that helps voice actors navigate Voice123 efficiently and effectively, one of the chapters helps people optimize their profiles with relevant and specific keywords to improve visibility on the platform. But she knows for a fact that incorporating marketing tactics like SEO contributes to a successful voice over career. 

Natasha Marchewka Voice123 Voice Actor VO Entrepreneur

“...You can't make money in voice acting without a means of cultivating work with business-savvy and marketing tools."

- Natasha Marchewka

Changing one word to another can make the difference between your content ranking well on search engines, or not ranking at all. And that’s important because 75% of users never click past the first page of search results, which means that word differentiation could bring your profile to more clients, or hide it behind overwhelming amounts of search results.

What to write when optimizing your Voice123 profile's About section

So how does landing voice acting gigs intertwine with writing for SEO? By imagining yourself as the client who’s searching for a voice actor. As mentioned in our video, you would write in your About page in a third-person perspective.

Writing in third person is one way to optimize your voice123 profile for success

It’s not “I’m a voice actor,” …

Writing in third person is one way to optimize your voice123 profile for success

… it would be, “Andrés is a voice actor.”

Speaking in third-person is optimal for improving your SEO performance, because that’s what clients will be looking for. When they write in the search bar of any search engine, they’re not searching “I am a voice actor,” they’re searching for your name. And if your name is used frequently in your profile, recurring clients and new prospects who search for you are more likely to find you. That also means words that aren’t relevant or important, and words that clutter the profile, should be avoided. For instance, avoid emojis, and writing about your favorite pastimes unless they add credibility to your voice acting skills.

A bad voice123 profile example as part of how to optimize your voice123 profile for success A good voice123 profile example as part of how to optimize your voice123 profile for success

❌ Avoid this type of About section

This is NOT a good example of how to optimize your Voice123 profile. In this section, the voice actor is describing his voice. With many, many keywords.

If you do this, we assume the intention is to provide clients the full picture of your skills, and to make sure you are covered under Voice123’s search capabilities. However, public search engines will do absolutely nothing with this, because there’s no context behind the usage of these words.

What’s annoying? What’s awkward? How is your voice quirky? How is it calm?

✅ Aim for this type of About section

This is a good example of how to optimize your Voice123 profile. Our advice? If you want to rank on search engines, then the first two paragraphs of about section should be written and optimized for SEO.

You need to think strategically here; pick a couple of keywords you’d use to promote yourself, ones that you’d be confident to rank for. If you are going to mention your clients, mention the projects you completed with them. If you are describing your voice styles and tones, don’t forget to mention the character and/or role you performed.

It’s all about giving context, being specific and writing in proper, full sentences. Plus, the most important information should sit at the top of the page. Your chances of ranking higher on search engines will increase.

The examples above are for demonstration purposes only. 

Template: About section

Here’s a template to help get you started. Alternatively, you can start by listing descriptive words instead of introducing your name, to immediately show the characteristics of your voice.

"(First name & last name) is a (nationality) voice actor who has a (adjectives like warm, friendly, conversational) voice. (Your name) has worked on a variety of projects, including: (project types like commercial, audiobook narration, etc), and has worked for (brand names & clients)."

It’s short, but delivers the essentials, and saves clients from reading unnecessary information. They’ll appreciate that. Feel free to change, add and remove whatever you’d like to fit your profile better.

But... 👀 look out for our Enhance SEO Toggle!

What if you didn’t have to use templates and write for the sake of ranking on search engines, remembering all the tidbits and rules?

There is currently a function under your “Skills and Services Offered” called the SEO toggle.

The Voice123 SEO Toggle is one way to optimize your voice123 profile for success

It’s a nifty tool to help you automatically organize your profile for SEO. By clicking “allow Voice123’s algorithms to improve your profile for SEO,” all it would require is for you to fully fill out your profile, and Voice123’s algorithms will do the rest of the work to deliver you an optimized profile description, especially about the skills & services you offer.

However, Voice123 is currently working on an improvement to the current SEO Toggle. It’s not the most exciting or colorful work, but it’s practical and will bring long-term results. If you’re interested in being a beta tester for version 2 of our SEO Toggle, fill out the form 👇 and we’ll be in touch!

What to write when specifying work you've done

It’s great to include brands and clients you’ve worked with before, such as Apple or Coca-Cola. Listing brand names tends to bring in more attention to a profile than listing voice over categories in your About section, such as audiobook narration, commercial, eLearning, animation, corporate, promos and so on. You can write something along the lines of:

“(your name) is the voice of (brand/role), and has worked for (brands).”

And if you haven’t worked for brands yet, it’s still good to note some of your most prominent works and roles.

Daniel Amerman has successfully secured a SERP (search engine results page) featured snippet with his Voice123 profile.

Daniel Amerman Good SERP Feature example on how to optimize your Voice123 profile for success

That’s not to say you shouldn’t list project types you’re proficient with, that’s still a good idea. Often, clients will already have a project in development, and know what kind of voice they’re looking for. Including your ability to cover certain project types such as audiobook or eLearning in your profile will increase your visibility, and your chances of booking a gig.

As mentioned in the video, try to keep paragraphs between 40-60 words. Run-on sentences can lose a client’s attention. A word count is just a guideline, but the idea behind it is to convey information directly and succinctly. If you imagine yourself as a client looking for a voice over, it’s likely that you’ll want to read About sections as quickly and efficiently as possible. Helping clients understand your About section better is going to make it easier for them to choose you.

And there you have it, we hope you’ve found these tips and tricks on how to optimize your Voice123 profile useful. Once your About section is looking sharp and delivers important information well, you can start to optimize your samples. We’ll be covering optimizing your samples in the last video of this series, so be sure to tune in!

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