How can you use new audio video production techniques to create outstanding audio visual content? This week’s episode of AV123, an audiovisual show by Voice123, is a compilation of AV production highlights from industry experts.
Listen to the full AV123 bonus episode here:
At Voice123, where you can find talented voice actors for AV projects, we’ll explore the latest trends in video production, audio advertising, the podcast industry, and tips on how you can succeed as an audiovisual creator in 2024!
Audio advertising trends for 2024
1. Dynamic audio ads: This type of dynamic audio advertising is popular because it allows creators to tailor ads based on real-time listener data.
2. Personalized listening: These ads utilize data points like location, time of day, and weather to create personalized messages for listeners.
3. Authenticity and storytelling: Authentic audio advertising that delivers humanized content and respects the “pact of audio” can enhance listener engagement.
AV123’s Insights:
“Dynamic audio ads allow us to create better creative content without cramming everything into 30 seconds. It also decreases ad fatigue by offering something new each time the listener hears the advert.” – Jack Gillard, AMA.
“Truly authentic content that feels human and personal is going to become more sought after.” – Jen Moss, JAR Audio.
The rise of AI in audio video production
AI tools in audio video production offer unique ways to streamline editing and content creation. Bryan Barletta mentioned how AI can make advanced editing accessible to people without extensive technical skills. Stew Redwine explains that AI-generated text can be used as a writer’s room to create a shortlist of ideas and first drafts that you can build on to create a captivating video production.
AV123’s Insights:
“We’re seeing AI tools used in editing with things like Descript to remove ums and ahs. That is really exciting to me. It made me feel like I could do this.” – Bryan Barletta, Sounds Profitable.
“I’m finding generative AI really helpful at getting through that initial, hard stage of just getting all the bad ideas out there. So it helps you do that first round of, like, ‘Hey, give me a hundred ideas.’ Then you can curate and engage our brains and think of, okay, how is this all going to fit in there?” – Stew Redwine, Oxford Road Advertising
The power of storytelling in audio video production
Storytelling is the cornerstone of effective AV production. Megan Dean explains that strong characters and authentic narratives are essential in storytelling because they bring depth and relatability to the content. Storytelling should resonate personally, with characters serving as a gateway to larger themes.
Steve Porter emphasizes that in digital media production, “everything lives and dies in the edit,” and even the best stories can fall flat without proper editing. So, it’s not just about having a compelling story; how that story is presented through pacing, sound effects, and editing is crucial.
AV123’s Insights:
“I mean, the story is number one, but the edit, scoring, the use of sound effects, and the immersion that you can create with those can drive home a scene.” – Steve Porter, PorterHouse Media.
“I think it’s about storytelling in a way that’s personal and that really resonates. Personal stories are really what compels listeners. But it’s important that they’re character-led rather than led by a topic area.” – Megan Dean, Project Brazen.
Podcast industry insights for 2024
1. On-demand audio: The podcast industry is moving away from traditional broadcasting and toward on-demand audio, which allows listeners to access content anytime and anywhere.
2. Personalized audio ads: Podcasts are leveraging dynamic audio techniques to personalize content, much like how dynamic audio ads work, to create engaging, relevant listening experiences.
3. A shift away from screens: There’s a broad cultural shift from screen-based media to audio. This trend contributes to the popularity of podcasts as a preferred source of content.
AV123’s Insights:
“So, why are podcasts growing? One is digital on-demand audio, so that is a macro trend. Two is that I think there’s a survival instinct shift from screens to audio.” – Stew Redwine, Oxford Road Advertising.
“With dynamic audio ads, it’s how bold you want to go with it. So the key thing is to use it to enhance and elevate the advert rather than just getting the shock factor that can be great to listen to, but actually, is it adding to your message?” – Jack Gillard, AMA.
How to succeed as an audiovisual creator in 2024
1. Master technical skills
Gain expertise in audio editing software like Pro Tools or Adobe Audition. Understanding the ins and outs of audio frequencies and basic editing is crucial for producing high-quality audio visual content, especially in remote or challenging environments.
2. Use AI to enhance audio video production
Leverage AI tools to streamline tasks and improve audio quality. With an automated editing process, creators can focus more on the project’s creative direction while maintaining high production standards.
3. Be flexible and problem-solve
Be adaptable when working with clients. Whether you’re handling remote podcasts or working with limited technology, solving problems and adjusting to different environments quickly is key to successful AV production.
4. Utilize storytelling and sonic branding
Prioritize storytelling and sonic branding to make your audiovisual content stand out. Craft narratives that resonate with audiences and use sound design strategically to enhance the overall impact of your projects.
5. Improve your audio video production skills
Stay ahead in the AV industry by regularly updating your skills and equipment to deliver top-tier production quality and remain competitive. Use high-quality equipment and vocal talent to elevate projects.
AV123’s Insights:
“Shure released a USB version of the SM7, and it’s miraculous. I think there’s a certain public radio podcast voice we all hear in our heads when we listen to a show. Something like the SM seven is a classic that is affordable and foolproof.” – Sam Seguin, JAR Audio.
“I think definitely knowing your audio editing software, different plugins, the ins and outs of audio frequencies, basic audio editing, and just how you can manipulate audio and sound to make it sound how you want is extremely important.” – Brittany Nguyen, Quill Podcasting.
Final Thoughts
So, now that you know the latest audio video production insights and how to succeed as an audiovisual creator, you need the right voice to bring your projects to life, from podcasts to audio ads.
Search Voice123’s voice over talent today, or use Voice123 for Companies to get complete project management services.
And don’t forget to subscribe to AV123 on your favorite podcasting platform for the latest AV insights!
FAQs
Audio video production is a process that involves creating, editing, and combining audio and visual elements to produce content such as films, videos, commercials, and podcasts.
Start with learning the basics of audio recording and editing through courses or self-study, and practice using software like Pro Tools or Adobe Audition.
In digital marketing, audio video production involves creating multimedia content like ads, promotional videos, and branded podcasts to engage audiences and promote products or services online.
The AV production process includes pre-production – planning and scripting, production – filming and recording, and post-production – editing and finalizing the content.
