Okay – so 2022 has kicked off with more bang than its last two pandemic-ridden predecessors. But now that the dust is settling and the new year is finding its feet, it’s time to follow up on your marketing efforts. On the plus side, marketing trends in 2022 are shaping up to be more of …
How to best stay on top of evolving marketing trends! Read More »
When’s the last time you actually called a business to learn something? Unless it was time-sensitive like booking a restaurant (in this pandemic? Haha), calling businesses… just aren’t a thing anymore. A Nielson survey commissioned by Facebook found that 64% of people said they’d prefer to message than to call a business. That’s not very surprising. Calling takes …
Why it’s best to stop calling and start messaging! Read More »
Whether you like it or not, TikTok is on the track to become the most important social network for marketing. So if you’ve been hesitating, contemplating, or blissfully unaware (we don’t blame you), Tiktok is something you should pay attention to if you’re a marketer. For some people it comes as no surprise. We’ve seen …
TikTok marketing: time is running out to get onboard! Read More »
Introducing… (drum roll, please!), the intro video! It’s short, compact, and stuffed with a ton of information. And for such a short piece of content, it plays a significant part in communicating with your customers. Ever scroll through Instagram and see a targeted video ad that made you tap “See More”? That was an intro video. …
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There’s no doubt about it: virality rules, but it’s often as elusive as blind luck. If you’ve been reminiscing about your company’s previous brand/product stories, wistfully hoping to recreate those successful efforts – you’re not alone. Greatness is hard to achieve and even harder to recreate. It’s why the phrases one-hit-wonder and 15 minutes of …
Virality: how to best write a spinoff to recreate it! Read More »
It comes as no surprise that multi-sensory events are in demand. As the pandemic weakens, or perhaps grows stronger with the recent Omicron variant (fingers crossed it doesn’t), people are yearning for something engaging. Whether it be physical sensation, conversation or gamification, our senses are eager to experience something outside of TV shows, YouTube videos …
Multi-sensory events: what they are and why they matter Read More »
Yes: disruptive marketing matters. Why? Consider this… In the year of 2016 in Toronto, Canada, it was a very special New Years Eve. It wasn’t for a particularly joyous reason. No, instead, one of the city’s iconic department stores, Honest Ed’s, was closing down for good. Honest Ed’s was a cultural landmark. The enormous department store …
Disruptive marketing: here’s why it’s the best marketing! Read More »
Video games. Whether you grew up with them, or they were never a part of your life, they’re definitely a part of the lives of marketers now. Not in the sense that all marketers are actively following the Halo franchise. It’s more in the sense that gaming has gone beyond being just a hobby or …
Why Videogaming will make you a much better marketer Read More »
Telling a story is easy, right? All you need is a knight in shining armor and a villain; maybe toss in an epic battle scene or two, and presto, you’ve got a story! Now imagine telling that story in just 8 minutes. Sounds impossible? Well, that’s where the magic of Ciao Alberto lies. It’s a …
Ciao Alberto: How to tell magical stories like Disney Read More »
If you’re slumped in front of a blank document or notebook trying to think of innovative ways on how to energize your brand, you’ve found your way to the right place. But does the prospect of launching a new feature make you think, ‘That sounds great, but it’s just not in my current budget or …
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This article is about about listening. Critical listening. So – can you hear it? “Hear what?” we hear you ask. The truth. The veracity of the voice and the message; the emotion and genuine conviction of it all. No, seriously: we’re talking about what to listen for in a voice over for your voice over …
How to apply critical listening to your voice over projects Read More »
If you’re a business owner or have a vested interest in your company’s marketing strategy, you already have your marketing frameworks in place. But what is your plan to adjust to the ever-changing market, and will it result in better sales for 2022? Whoa – hold on a second. Are we really talking about 2022? …
How to best adjust your marketing strategy for killer sales Read More »