Humor in ads — use it well, and it grabs attention, is memorable, and promotes sharing. Use it poorly, and your business’s product or service could become the object of much derision – or worse: your company could become the pariah of the web. And that’s no laughing matter. First, some context Obviously, the objective …
How to use humor in ads smartly and successfully Read More »
You heard that right folks, if you’re planning on social advertising, you better be paying. Sorry, we don’t mean to make it sound like a ransom note. But if you want your advertising to go well, you should seriously consider paying for it. It’s not like you can’t get by by just growing organically. But …
Social advertising is becoming pay to play. You ready? Read More »
If there’s one marketing strategy that has been underestimated, it’s the social audio strategy. It’s now 2022, and with the recent marketing trends that are starting to show their power (TikTok, creator marketing, short-video content, social selling), social audio strategy seems to contend for a spot in business-owners and marketers’ minds. A whopping 74.2% of respondents …
Social audio strategy: develop an awesome one now! Read More »
Picture this: you’re scrolling on Instagram or TikTok. Cat video, dog video, dance video, and then you come across a full-length documentary. Watch or skip? You’re probably going to scroll past. Long form videos just aren’t fit for social media anymore. Which is a very interesting thing to say. Not so long ago, we thought …
Your videos may be too long. Better shorten them! Read More »
Okay, so there’s social media marketing, social selling, influencer marketing, affiliate marketing. And now the latest buzzphraze: creator marketing! Yes, creator marketing is a thing – and a big thing. Luckily, it’s more of a blanket term that includes affiliate marketing, which includes influencer marketing. Basically creator marketing is what has emerged out of this …
Welcome to the awesome art of creator marketing! Read More »
No, seriously: it may well be time to figure out how to divest from Instagram and Facebook marketing. Over the years, the general marketing hearsay has been to use social media, particularly to advertise on Facebook and Instagram. But as with anything, there’s a shelf-life. And as it so happens, the era in which Instagram …
Instagram and Facebook marketing: how to divest. Now. Read More »
The pandemic has brought about many interesting changes. Whether it’s the rise of user-generated content (UGC) — TikTok mostly — as the prime source of marketing material, or how multi-sensory events are now in demand, we’ve seen some rapid changes in the way people consume information and share it. Which leads us to another trend that fits the …
Why you need to implement social commerce for your business Read More »
Okay – so 2022 has kicked off with more bang than its last two pandemic-ridden predecessors. But now that the dust is settling and the new year is finding its feet, it’s time to follow up on your marketing efforts. On the plus side, marketing trends in 2022 are shaping up to be more of …
How to best stay on top of evolving marketing trends! Read More »
When’s the last time you actually called a business to learn something? Unless it was time-sensitive like booking a restaurant (in this pandemic? Haha), calling businesses… just aren’t a thing anymore. A Nielson survey commissioned by Facebook found that 64% of people said they’d prefer to message than to call a business. That’s not very surprising. Calling takes …
Why it’s best to stop calling and start messaging! Read More »
Whether you like it or not, TikTok is on the track to become the most important social network for marketing. So if you’ve been hesitating, contemplating, or blissfully unaware (we don’t blame you), Tiktok is something you should pay attention to if you’re a marketer. For some people it comes as no surprise. We’ve seen …
TikTok marketing: time is running out to get onboard! Read More »
Introducing… (drum roll, please!), the intro video! It’s short, compact, and stuffed with a ton of information. And for such a short piece of content, it plays a significant part in communicating with your customers. Ever scroll through Instagram and see a targeted video ad that made you tap “See More”? That was an intro video. …
How to create a stunning intro video for social media Read More »
There’s no doubt about it: virality rules, but it’s often as elusive as blind luck. If you’ve been reminiscing about your company’s previous brand/product stories, wistfully hoping to recreate those successful efforts – you’re not alone. Greatness is hard to achieve and even harder to recreate. It’s why the phrases one-hit-wonder and 15 minutes of …
Virality: how to best write a spinoff to recreate it! Read More »