Communication since ancient times has essentially been driven by the art of storytelling. There were no record management systems in those early years, and information was passed on to the next generations as stories, poems, songs, and more. Today, storytelling doesn’t merely carry entertainment value; it also has a strong competitive edge in business. A study by Edelman, …
There’s no way one can ignore it. What, you ask? The entertainment world trembling in anticipation every time a Marvel ship enters the harbor and unloads its cargo of upcoming hit movies and TV shows. Just what is it about the Marvel Cinematic Universe that keeps fans begging for more? Is it the all-star cast? …
One, two, three, four, five, six, seven, eight – have we still got you hooked? 😀 Good … because in a digital world where social media is king, eight seconds is all you have to grab a viewer’s attention. But, once you’ve got their attention, the real challenge is being able to hold it, especially if …
Social Media: how to best reach users in under two minutes! Read More »
It’s 2022 — and video marketing has become a necessity, not a nice-to-have accessory. There’s simply no doubt that you need to think ‘video’ when marketing your business. Everybody has the potential to become a videographer, including yourself. The reason being? The tools in our hands, our smartphones, have made professional-quality video accessible and affordable …
How to think ‘video’ when marketing your business in 2022 Read More »
Okay – awesome: your latest marketing videos are a wrap. All that’s left is to click upload and let the power of digital media work its magic. But in a post-pandemic world where localization takes center stage, isn’t it better to reach your target market with content in their own language? The recent jump of global …
Humor in ads — use it well, and it grabs attention, is memorable, and promotes sharing. Use it poorly, and your business’s product or service could become the object of much derision – or worse: your company could become the pariah of the web. And that’s no laughing matter. First, some context Obviously, the objective …
How to use humor in ads smartly and successfully Read More »
You heard that right folks, if you’re planning on social advertising, you better be paying. Sorry, we don’t mean to make it sound like a ransom note. But if you want your advertising to go well, you should seriously consider paying for it. It’s not like you can’t get by by just growing organically. But …
Social advertising is becoming pay to play. You ready? Read More »
If there’s one marketing strategy that has been underestimated, it’s the social audio strategy. It’s now 2022, and with the recent marketing trends that are starting to show their power (TikTok, creator marketing, short-video content, social selling), social audio strategy seems to contend for a spot in business-owners and marketers’ minds. A whopping 74.2% of respondents …
Social audio strategy: develop an awesome one now! Read More »
Picture this: you’re scrolling on Instagram or TikTok. Cat video, dog video, dance video, and then you come across a full-length documentary. Watch or skip? You’re probably going to scroll past. Long form videos just aren’t fit for social media anymore. Which is a very interesting thing to say. Not so long ago, we thought …
Your videos may be too long. Better shorten them! Read More »
Okay, so there’s social media marketing, social selling, influencer marketing, affiliate marketing. And now the latest buzzphraze: creator marketing! Yes, creator marketing is a thing – and a big thing. Luckily, it’s more of a blanket term that includes affiliate marketing, which includes influencer marketing. Basically creator marketing is what has emerged out of this …
Welcome to the awesome art of creator marketing! Read More »
No, seriously: it may well be time to figure out how to divest from Instagram and Facebook marketing. Over the years, the general marketing hearsay has been to use social media, particularly to advertise on Facebook and Instagram. But as with anything, there’s a shelf-life. And as it so happens, the era in which Instagram …
Instagram and Facebook marketing: how to divest. Now. Read More »
The pandemic has brought about many interesting changes. Whether it’s the rise of user-generated content (UGC) — TikTok mostly — as the prime source of marketing material, or how multi-sensory events are now in demand, we’ve seen some rapid changes in the way people consume information and share it. Which leads us to another trend that fits the …
Why you need to implement social commerce for your business Read More »