Here’s something we can all agree on: the interwebs are crammed with clutter. As a business, you need to cut through that clutter if you want to be either seen or heard by your prospects. It boils down to messaging so you can get – or remain – top of mind. Understanding emotional marketing value …
Emotional Marketing Value: how to make it impact your business Read More »
Navigating the digital maze of video marketing is a tricky business. Partly because many people attribute online success to a simple stroke of luck. That’s why anyone who’s internet savvy has heard the term, going viral. But in a digital era, more than just blind luck is involved in video virality. So, if you’re working …
Video marketing: how to go viral and stay there! Read More »
Don’t underestimate the power of voice over to grow your business! Let’s face it, markets are changing, and buying habits are evolving, but the one thing that remains constant is the value of emotional marketing. That’s why the power of voice overs are so effective. They teach, entertain, engage, captivate, and inspire! So if you’re …
Voice over: how to really grow your business best! Read More »
Are you one of the world’s small business owners? Then good for you! According to Visual GPS, 82% of Americans believe that small businesses are an essential part of everyday life. So, shopping at mom-and-pop stores does more than just support locals, it also stabilizes the economy. But running a small business – especially post-pandemic …
Small business owners: 3 of the best how-to tips! Read More »
Have you ever been told that your voice would be good for radio? Or maybe you know a friend that hears it all the time. Or maybe you know someone who simply has an awesome voice. Ah, what a blessing, you may think. Having an awesome set of vocal pipes can be such a boon. …
Is it just us, or is getting someone’s attention more of a challenge than ever? Especially if you’re a business marketing in a saturated medium. So how to really grab your audience’s dwindling attention is probably keeping you awake at night, right? Well, first of all, it’s not that people are unwilling to listen to …
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Long ago, in a galaxy far, far away… Nah – just kidding. ‘Long ago’ is a great way to start a kid’s bedtime story though, and it’s been with us since time immemorial. Why bring it up? Because ‘long ago’ sets the scene for Disney’s recent four-quadrant hit, Encanto. The story follows the Madrigal family in …
Encanto: how to apply its formula to your scriptwriting Read More »
Communication since ancient times has essentially been driven by the art of storytelling. There were no record management systems in those early years, and information was passed on to the next generations as stories, poems, songs, and more. Today, storytelling doesn’t merely carry entertainment value; it also has a strong competitive edge in business. A study by Edelman, …
There’s no way one can ignore it. What, you ask? The entertainment world trembling in anticipation every time a Marvel ship enters the harbor and unloads its cargo of upcoming hit movies and TV shows. Just what is it about the Marvel Cinematic Universe that keeps fans begging for more? Is it the all-star cast? …
One, two, three, four, five, six, seven, eight – have we still got you hooked? 😀 Good … because in a digital world where social media is king, eight seconds is all you have to grab a viewer’s attention. But, once you’ve got their attention, the real challenge is being able to hold it, especially if …
Social Media: how to best reach users in under two minutes! Read More »
It’s 2022 — and video marketing has become a necessity, not a nice-to-have accessory. There’s simply no doubt that you need to think ‘video’ when marketing your business. Everybody has the potential to become a videographer, including yourself. The reason being? The tools in our hands, our smartphones, have made professional-quality video accessible and affordable …
How to think ‘video’ when marketing your business in 2022 Read More »
Okay – awesome: your latest marketing videos are a wrap. All that’s left is to click upload and let the power of digital media work its magic. But in a post-pandemic world where localization takes center stage, isn’t it better to reach your target market with content in their own language? The recent jump of global …