When it comes to podcast advertising, the voice behind the ad can turn a simple spot into a lifetime customer. At Voice123, we know that hiring the right voice actor for podcast ads makes all the difference. In this article, we’ll explain podcast advertising, how to use it effectively, and what you can learn from how brands like Apple and Spotify run podcast ads.
What is podcast advertising?
Podcast advertising is a type of audio marketing where brands sponsor a podcast episode or buy ad slots within shows. Unlike traditional radio ads, podcast ads feel more personal because they’re often delivered by the host or a professional voice actor.
These podcast ads can be:
- Pre-roll ads (played at the start)
- Mid-roll ads (integrated into the content)
- Post-roll ads (at the end of the show)
Listeners typically trust podcast hosts, so when they hear them promoting a product as part of the podcast script, it feels like a recommendation from a friend. That’s why the revenue from podcast marketing services is almost $4.5 billion in 2025. Podcast ads connect brands with niche audiences who are ready to listen.
How to use podcast advertising in marketing
To make podcast advertising effective, it involves more than just buying airtime. Here’s how to maximize your results:
1. Identify the right podcasts to advertise on
Look for shows that align with your brand and your target audience. For example, a fitness brand might sponsor a health and wellness podcast.
2. Choose the right podcast advertising type
- Host-read ads: Delivered in the podcaster’s voice for authenticity.
- Voice actor ads: Professionally produced with polished delivery.
At Voice123, you can hire professional voice actors to give your brand a credible, engaging sound.
3. Match your ad to the format
A lighthearted podcast calls for a casual advertising podcast style, while a business show might need a professional, serious tone.
4. Keep it conversational
The best podcast ads don’t sound like ads; they’re delivered like friendly advice. Scripts should feel natural, like an everyday conversation with a friend.
5. Leverage storytelling in podcast advertising
Instead of listing product features, wrap your podcast ad in a short story. This approach mirrors the storytelling style of podcasts themselves.
6. Offer exclusive deals
Include promo codes or discounts so listeners feel they’re part of an insider community. This also makes it easier to track conversions, and it’s a great way to promote your podcast.
7. Measure and adjust
Track downloads, promo code redemptions, and listener engagement. Use these insights to refine your podcast marketing strategy over time.
For broader insights, explore our breakdown of types of advertising to see how podcast marketing compares.
Apple podcast ads: How Apple uses podcast marketing
Apple podcast ads are seamlessly integrated into Apple Podcasts’ vast network. They leverage listener data to target ads, ensuring brands reach engaged, relevant audiences.
For example, a 30-second podcast ad can be placed precisely in shows where listeners are most likely to be interested. Apple’s ecosystem makes podcast marketing measurable, offering valuable insights into listener behavior.
Spotify podcast ads and Spotify premium ads
Spotify is a powerhouse when it comes to podcast advertising. With Spotify podcast ads, brands can reach listeners based on demographics, location, and even music tastes.
- Dynamic Ad Insertion (DAI): Spotify places podcast ads in real time, so no two listeners hear the same ad.
- Spotify Premium podcast ads: While Premium users skip music ads, podcasts remain open for sponsored content, giving brands a unique window to connect with a highly engaged audience.
This means Spotify Premium ads create opportunities for brands to tap into audiences that are otherwise ad-free.
What can you learn from Apple and Spotify’s podcast advertising?
Both Apple podcast ads and Spotify podcast ads offer valuable lessons for brands exploring podcast marketing services:
1. Targeting is everything
Apple uses subscriber data, while Spotify leverages listening habits. The takeaway? Choose platforms that let you target by interests, not just demographics.
2. Dynamic delivery works in podcast advertising
Spotify’s dynamic ad insertion shows that freshness matters. Updating your podcast ads regularly keeps your message relevant and avoids ad fatigue.
3. Integration beats interruption
Apple podcast ads often feel seamless within episodes, while Spotify prioritizes smooth transitions. Your advertising podcast strategy should aim for ads that complement rather than disrupt.
4. Professional voices make all the difference
Both platforms rely on clear, engaging audio. A skilled voice actor ensures your message resonates. Find the right fit on Voice123 to make your podcast ad sound like part of the show.
Final Thoughts
Podcast advertising is one of today’s most powerful tools for building authentic connections with audiences. Whether you’re investing in Apple podcast ads or exploring Spotify podcast ads, a compelling voice transforms a simple podcast ad into a trusted message.
At Voice123, we help brands like yours hire voice actors who make ads engaging, relatable, and results-driven. Whether you’re crafting a host-read script or a polished production, you’ll find the perfect talent on our platform. Post your next audio project today!
FAQs
A 30-second podcast ad can cost between $18 and $50 per 1,000 listeners (CPM). Rates vary depending on the show’s popularity and audience demographics.
You can advertise your podcast by running podcast ads on other shows, using social media campaigns, or working with podcast marketing services.
Podcast advertising works by placing ads within either host-read or professionally produced episodes. These ads target specific listener demographics for higher engagement.
Yes, advertising podcasts is highly effective. Listeners trust hosts, making them more likely to respond to ads. With platforms like Apple Podcast Ads and Spotify Podcast Ads, targeting is sharper than ever.
