matsume kai

Although a beginner, I have done a bit of radio in the past for my advice column Askmatsume. I launched my “AskMatsume” brand on Smartshangahi in 2006. Smartshanghai is the number one website for expats living in China, and my quirky relationship advice column soon developed a loyal and growing expat reader base that continues to this day. I used to write 2 columns per week, but now write 2 columns per month since moving to London. There are normally c9,000 people reading the column on a monthly basis, and I have been lucky enough to have a variety of media opportunities that have spun out of the brand including TV talk show appearances, a cartoon animation and event hosting.