Sophisticated - designer radio/tv commercials
Upscale - commercials reaching an upscale target market
Educated - Audio books, corporate narration, documentaries, educational software, E learning, tutorials, presentations
Warm - audio books, telephone message systems, virtual tours
Rich - animation, radio/tv commercials, documentaries, videos
Authoritative - corporate narration, documentaries, educational software, infomercial, internet, tour guide, political commercials, public service announcements, tutorials, virtual tours, websites
Confident - audio books, radio/tv commercials, corporate narration, documentaries, educational software, podcasts, presentations, political commercials, public service announcements, TV promos, videos, virtual tours, websites
Believable - animation, radio/tv commercials, corporate narration, computer/video games, documentaries, educational software, E learning, infomercial, internet, self guided tours, podcasts, presentations, political commercials, public service announcements, radio imaging, tutorials, virtual tours, websites