Leo Vela

I am broadcast fluent in both English and Spanish, as well as a natural fluency with regional accents and dialects. English accents and Dialects - Midwest neutral, Western, Southern country, East coast, and South Florida beach, Britsh formal, Britsh Cockney. Spanish accents and Dialects - Neutral, Cuban, Mexican, Tex Mex, Puerto Rican, Central American, and South American

Over the last Thirty years I have been the on air endorsement/Commercial, and promotional voice for a large variety of advertizers and radio stations. Each one has required a distinctive style, energy, and passion, from soft and sensual, to hard sell in your face, young and hip, to business professional, and every style in between. These are a few of the clients I have had the pleasure of serving; Verizon wireless, Wachovia Banks, Checkers Fast food resturant, McDonalds, Comcast Digital cable, as well as local South Florida spots for Head Quarter Toyota, Gus Machado Ford, Maroone Chevrolet, The Florida Lottery, and the Miami Marlins. I have a radio personality and Radio program director for thirty years. I present my credentials and resume. Aug 2006 to Febuary 2012 - Clear Channel Broadcasting - WMGE Mega 94.9 & 93.9 MIA Miami, FL Lead personality who directed and produced a music intensive morning show for South Florida's bilingual adults 18 to 40 yrs. August, 2003 to Aug 2006 - Univision Radio Group Miami, Fl. Afternoon Drive Radio Personality WRTO FM “Salsa 98.3” 3:00pm – 7:00pm ( Spanish ) February 12, 2001 to July 31, 2003 - HBC/Univision Radio Group Program Director / Operations manager/ Radio Personality WRTO- Salsa 98.3 FM ( Spanish ) • Updated our hybrid Tropical/Pop Bi-lingual and Bi-cultural Music format for WRTO FM • Maintained the highest Ratings and Revenue numbers in the nine year history of the frequency. • We were the first and only team to beat the Tropical market leader WXDJ El Sol 95 in their 12 year history. • Worked closely with National and Local Sales managers to develop and execute promotional strategies to increase revenue while maintaining format integrity. • Trained and developed Radio Personalities and Promotional personnel. January 1998 to January 2001 - Hispanic Broadcasting Miami, Fl. Assist Program Dir/Afternoon Drive Radio Personality WRTO“Pura Salsa 98.3 3:00pm – 7:00pm ( Spanish ) • Maintained the highest ratings of all WRTO on air shifts. 1995 to 1996 - Heftel Broadcasting Company Miami, Fl. Program Director / Radio Personality The new “Super Q” WQBA FM 3:00pm – 7:00pm ( Spanish ) • Created and Developed Tropical/Pop hybrid format combing the best Latin Pop, Rock and Tropical music with the hottest Hispanic appeal mainstream hits. • Trained and developed Radio Personalities 1993 to 1995 - Beasley Broadcasting Miami, Fl. Assistant Program Dir/Radio Personality WPOW Power 96 FM 10: am – 2: pm (Mainstream) • Developed Day part specific programming elements which helped us achieve Ratings and Revenue records that stand today, such as the Lunch time “Classic dance mix”. • Trained and developed Radio Personalities and Promotional personnel. 1990 to 1993 Atlantic East/West Records - Time/Warner Chicago, IL. Midwest Regional Director of Promotions (Mainstream) • Created and executed cross promotional events with Influential Radio stations in Illinois, Indiana, Wisconsin, Missouri, Michigan, Georgia, Florida, and Tennessee. • Worked closely with over 250 Radio Programmers in Contemporary Hit Radio, Adult Contemporary, and Album orientated Rock music formats. 1984 to 1990 KSJL AM & KSAQ FM INNERCITY San Antonio TX. Vice President Programming / Radio Personality 6:00am – 10:00am (Mainstream) • First Hispanic V.P. in Urban Radio with properties in New York WBLS, Oakland California. KBLS, and San Antonio Texas KSJL AM and KSAQ FM. • Created and Maintained Music logs, Personality content, Sales and Marketing promotions. • Worked closely to train and develop Radio personalities. • Worked closely with Sales managers to maximize revenue opportunities. 1982 to 1984 KTSA AM/KTFM FM Waterman Broadcasting San Antonio TX. (Mainstream) Radio Personality and Production Director 10:00 am – 2:00pm • First Radio Personality to Broadcast on the Nations first licensed AM Stereo KTSA. • Helped Sales managers increase Ad revenues by developing and creating custom commercials for clients. • Helped pioneer Non Traditional Revenue streams expanding Sales opportunities, as we maximized our large Latino listener base by converting Hispanic-targeted commercials into bi-lingual ad’s that we could air. 1980 to 1982 WQBA FM SUPER Q 108 Susquehanna Co. Miami, FL. English Music Director/Radio Personality (Spanish) • Helped develop Nations first Spanish/English bilingual format. • Created and maintained Music play lists and charts. • South Florida’s #1 afternoon show in Hispanic Radio • Created “La Discoteca En El Aire” the first live dance mix music element in Hispanic Radio. 1978 to 1980 WMJX DISCO 96 FM Charter Broadcasting Miami,FL ( Mainstream ) Assistant Music Director/Radio Personality 6:00pm to 10:00pm • First South Florida Radio personality to regularly use bi-lingual catch phrases in mainstream Radio. • First Radio announcer to mix music live (night club style) on mainstream Radio. • Consistently produced the stations highest Ratings and Revenues surpassing both Mornings as well as Afternoon drive shifts Everything necessary to deliver high quality recordings to your business. I am a skilled and creative writer with a rich vocabulary to find the precise words that will effectively communicate your thoughts, concepts, and Ideas. Together we will create actionable messages that will cut through the clutter and be a direct call to action that will motivate and inspire as we deliver your message in the specific accent or dialect that best suites the lifestyle of your targeted audience.