Dean Hacohen

I introduced the KIA car brand to America in the mid-nineties when the new import's ad agency was looking for a "real guy voice" in his thirties that had a powerful presence. The agency found me by tracking down the voice they'd heard on an award-winning health care spot they'd seen. From there, it was all referrals. Blue Cross, GMC trucks, Saab, Verizon, Celebrity Cruises, The JFK Museum, Careerbuilder.com, Beringer wines, Office.com, Sun Microsystems, and a long list of national and local advertisers. I'm an advertising writer by trade. Which is why I "get" how scripts should be read, and how things should sound. The inflections, the pauses, the art of keeping it real-- without sounding dull. Not all everyday-sounding guys poke through. That's the trick.