Daisy M. Cedeño
 Palm Beach, FL  Phone: 561-253-5374  Daisycedeno@Yahoo.com
Communications & Broadcasting Manager
Producer and Radio Personality
 11 years of experience leading corporate marketing & communications for Hispanic Market in Palm Beach County.
Skills
 News Producer
 Corporate Communications
 Creative Team Leadership
 Web Content Development  Passion for News
 Enterprising Spirit
 Public & Media Relations
Professional Experience
CAPITOL RADIO – West Palm Beach, FL
Traffic Systems News – Traffic – and More
Markets: Miami – Atlanta – Boston- Washington DC
News Reporter Hispanic Market East Coast (Radio) 07/2010 to Present
Selected Accomplishments:
 Developed and launched integrated, multi-channel print, Outdoor, Radio, web and grass root marketing campaigns.
 Created Brand and launched of marketing campaign. Branded opportunities, researched possibilities, collaborated with engineering team and created campaigns.
 Collaborated with creation of web portals and social media presence to generate a dynamic website improving communication between community service associates vs. referrals.
 Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
 Produced community partnership and media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
LOAN LAWYERS LLC – Plantation, FL
Law Office/ Foreclosure/Bankruptcy/ Debt Defense
Marketing & P.R. Director, 05/2010 to 4/2011
Developed radio and grass root marketing campaigns for Law firm to generate clientele, promote services and brand the firm.
HISPANIC IN AMERICA RADIO SHOW AND MAGAZINE – Palm Beach, FL
Communications, advertising, and marketing agency
Creative Director, Publisher, Radio Producer, Creative Services, 01/2010/ to Nov 2013
Created concept, publications, and advertising operation for the brand.
Created ads, radio campaigns and sales collateral for diverse clients and projects
Selected Accomplishments:
 Created Brand and launched of marketing campaign for Magazine and Radio Show
 Produced Of Radio Show for Hispanic Market in South Florida
 Created Traffic Report Agency reporting for Palm Beach, Martin County, St. Lucie County, Fort Pierce and The Treasure Coast
Education
PALM BEACH ATLANTIC UNIVERSITY – West Palm Beach, FL
 Degree: Bachelor of Organizational Management
 Major: Organizational Management 2014
CONNETICUT SCHOOL OF BROADCASTING – Palm Beach Gardens, FL
Radio and TV Production, 11/2001
 Program Main focus: Radio and TV Productions