Why are we doing this?

As an online voice acting website, we realize that providing a voiceover marketplace is one thing, while educating aspiring voice actors on getting the most out of it, is another.

So when we took a look how we could help our users, we thought about Search Engine Optimization (SEO). It’s the skill and tool you can use to increase the visibility of your voice acting profile, which could play into getting you more jobs.

We saw teaching SEO as an opportunity to help voice actors achieve greater results with their profiles, and see more career success in general. But that opportunity only comes when you have the necessary knowledge to actually establish and grow a voice over business.

The result? Introducing our platform education video series. Our purpose is to share advice about how to make the most of your Voice123 journey.

We’re starting off with a 3-part series, with this first one focusing on the purpose and why you should care. Why optimize your Voice123 profile for success, on and off the platform?

Over the coming weeks, we’ll be providing you with the “how”- think: templates, insights, and knowledge to familiarize you with the basics of how SEO tactics can come into play, efficiently and effectively. 

Why optimize your Voice123 profile?

Why, you wonder? What’s the big deal around SEO and its advantages of supporting the creation of a strategic online presence when voice acting is about performance?

Simple: SEO helps with visibility. It’s an enabler. It grows your digital presence. It grows your potential for booking voice over work.

There’s no argument these days that having a successful voice over career takes a lot more than just having a good voice and acting talent. It’s a very competitive industry. We spoke with Natasha Marchewka and Katherine Tole, who’ve created their own course for navigating Voice123 efficiently and effectively. One of their chapters includes profile optimization strategies. They share insights on running successful voice over businesses themselves.

“It’s so important to know […] the business side of things,” says Natasha. “There’s the business of voiceover, and then there’s professionalism, how to operate as a freelancer — it is vital. When I share tips on how to succeed in voiceover, it’s just three things. It’s talent, business acumen and sweat equity. Without those there’s no success.”

The profession of voice acting is demanding. It requires you to stretch your acting talent, interpretive ability, as well as your business acumen. In short, you need an entrepreneurial mindset; you have to be a VO-entrepreneur.

Most voice actors (and especially aspiring newbies) aren’t naturally entrepreneurial. Their focus is their art. While both necessary and fantastic in equal measure, to succeed you need to develop an entrepreneurial mindset. You’re a business

We strongly believe there’s not enough information available about being a voice over entrepreneur and running a voice over business.

“[…] the truth of the matter is that you have to be a business person. You have to be entrepreneurial to have a VO business, because you can’t just be good at your craft. You have to be a business person,” Natasha emphasizes.

Natasha Marchewka Voice123 Voice Actor VO Entrepreneur
Natasha Marchewka, Voice Actor & Co-Creator of the Optimizing Your Experience on V123 Course

“[...] the truth of the matter is that you have to be a business person. You have to be entrepreneurial to have a VO business, because you can't just be good at your craft. You have to be a business person."

- Natasha Marchewka

What's Search Engine Optimization (SEO) & why should you care?

SEO mustn’t be daunting. It’s neither difficult nor complicated, so don’t let it send shivers down your spine! 

Basically, SEO is making use of keywords to increase your online presence so you rank better in search engines. By optimizing your profile for SEO, your online visibility will improve — and the more visible you are, the easier it is for clients to find you. No one will book you if they don’t know you’re there!

Take a look at the keywords that are searched the most on Voice123, and see how they can improve your profile.

SEO certainly has its own learning curve, but with structured study and practice, it can be sharpened and included in a voice actor’s toolbox, both on the Voice123 platform, and elsewhere. It is like any other skill, craft, or lesson being learned — the more you practice, the more you can get out of it.

Katherine Tole Voice Actor Voice123
Katherine Tole, Voice Actor & Co-Creator of the Optimizing Your Experience on V123 Course

Katherine, for example, has seen the fruits of her labor herself. Before she partnered with Natasha and co-created their course, she attended a webinar hosted by Natasha on how to improve voice actor profiles on Voice123:

“And I know for me, with anything, two weeks of me taking that original webinar with Natasha and learning the right way to do things — getting the email from Voice123 about keywords and the very specific way that you need to title your samples — I got a couple of messages, [and] a direct booking through the new booking system. And I had booked work from an audition that I had done as well… It’s probable that it’s a result of the things that I was doing to optimize my platform.”

Applying SEO can be easier than you think. It can be implemented with simple things like naming the samples in your Playlist properly, or tweaking your About section to make the best out of your profile. We understand it can be hard to grasp exactly what to change and which words to use. All you need to do is let Andrés Zuleta, Voice123’s SEO engineer, show you how.

It’s important to understand that SEO optimization won’t provide you with instant results. It takes time. It’s not a one-and-done implementation either; it’s a skill that requires knowledge to develop and persistence.

How long will it take?

That depends on how much effort you put into optimizing your profile. It can take weeks, even months. But believe us when we tell you: it’s worth it! In our next videos and articles, we’ll go in depth on how to optimize your Voice123 profile and samples. 

Interested in hearing when the next part will be released?

We hope you’ll stick around to see just how much optimizing your profiles for SEO can help you succeed — not only on Voice123 or other online voice casting websites, but in the promotion of your voice acting services in general.

👈  Just drop us your e-mail and we’ll keep you posted; no spam, we promise!

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