Okay – so 2022 has kicked off with more bang than its last two pandemic-ridden predecessors. But now that the dust is settling and the new year is finding its feet, it’s time to follow up on your marketing efforts. On the plus side, marketing trends in 2022 are shaping up to be more of …
How to best stay on top of evolving marketing trends! Read More »
When’s the last time you actually called a business to learn something? Unless it was time-sensitive like booking a restaurant (in this pandemic? Haha), calling businesses… just aren’t a thing anymore. A Nielson survey commissioned by Facebook found that 64% of people said they’d prefer to message than to call a business. That’s not very surprising. Calling takes …
Why it’s best to stop calling and start messaging! Read More »
Whether you like it or not, TikTok is on the track to become the most important social network for marketing. So if you’ve been hesitating, contemplating, or blissfully unaware (we don’t blame you), Tiktok is something you should pay attention to if you’re a marketer. For some people it comes as no surprise. We’ve seen …
TikTok marketing: time is running out to get onboard! Read More »
Introducing… (drum roll, please!), the intro video! It’s short, compact, and stuffed with a ton of information. And for such a short piece of content, it plays a significant part in communicating with your customers. Ever scroll through Instagram and see a targeted video ad that made you tap “See More”? That was an intro video. …
How to create a stunning intro video for social media Read More »
There’s no doubt about it: virality rules, but it’s often as elusive as blind luck. If you’ve been reminiscing about your company’s previous brand/product stories, wistfully hoping to recreate those successful efforts – you’re not alone. Greatness is hard to achieve and even harder to recreate. It’s why the phrases one-hit-wonder and 15 minutes of …
Virality: how to best write a spinoff to recreate it! Read More »
Okay – you’ve just received your explainer video from the animator and the graphics are good to go. There’s just one problem: you don’t have the ‘explainer’ part of the explainer. That is, you don’t have the voice over explaining the explainer. Ouch. Now, you can give Mark from marketing a quick call to ask him …
How to best post successful projects for awesome auditions Read More »
And as we forge our way into 2022, let’s touch on a topic that Voice123’s Customer Success team deals with on a daily basis: the best way to communicate with the voice actor you’d like to hire for your voice over project. Let’s start off with the assumption you’re new at this, but don’t necessarily …
We’ve heard from a number of Voice123 clients that communicating with a voice actor can be intimidating – especially if you’re a new kid on the block when it comes to booking and directing a voice over session. Of course, it shouldn’t be – and it won’t be if you know and understand the language …
Voice acting terminology every client should know… Read More »
It comes as no surprise that multi-sensory events are in demand. As the pandemic weakens, or perhaps grows stronger with the recent Omicron variant (fingers crossed it doesn’t), people are yearning for something engaging. Whether it be physical sensation, conversation or gamification, our senses are eager to experience something outside of TV shows, YouTube videos …
Multi-sensory events: what they are and why they matter Read More »
Yes: disruptive marketing matters. Why? Consider this… In the year of 2016 in Toronto, Canada, it was a very special New Years Eve. It wasn’t for a particularly joyous reason. No, instead, one of the city’s iconic department stores, Honest Ed’s, was closing down for good. Honest Ed’s was a cultural landmark. The enormous department store …
Disruptive marketing: here’s why it’s the best marketing! Read More »
The cost versus quality equation has been an issue for centuries – particularly in the creative industries. It’s no less so today. At Voice123, our customer success team frequently gets confronted with new clients asking: how come it’s so expensive when all the voice actor needs to do is read 120 words? That debate has …
What you need to consider before hiring an amateur voice actor Read More »
Video games. Whether you grew up with them, or they were never a part of your life, they’re definitely a part of the lives of marketers now. Not in the sense that all marketers are actively following the Halo franchise. It’s more in the sense that gaming has gone beyond being just a hobby or …
Why Videogaming will make you a much better marketer Read More »