To say that making a business stand out is certainly on every business owner’s mind would be an understatement. These days, most consumers are online most of the time. If you want to get them to purchase your product or service, that’s where you need to reach them. You and literally millions of others like …
Fantastically affordable ways to make your business stand out Read More »
Okay – so right off the bat, let’s be downright honest: we had high hopes for 2021, no? Most of us, anyway. As a species, humans are inclined towards optimism. That’s a good thing. Of course, for some of us, the Covid pandemic has been a lot more than an annoying upheaval; it’s been searingly, …
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Defining a customer experience was very different pre-2020. It seems like a lifetime ago, doesn’t it? In that era, you could count on gift baskets, samples, and something as simple as the smile from the cashier to define your customer experience. Well, it’s 2021, and you can throw all that right out the window. At …
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As a business owner, you’re thinking globally, right? In our mind’s eye we can see you nodding — and that’s good. That means you know that localization is important for your business. What — you don’t? Then you should. Here’s why. Ever since the internet became a globally-used tool, it’s opened up endless possibilities for …
Numerous clients have asked us whether we have an opinion on video creation tools and whether there are ones we’d recommend. We sent one of our top roving reporters into the field to go fiddling, and these are his recommendations – the best video creation tools in 2021: our top 4! Making videos has never …
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The cat’s out of the bag: everybody’s a storyteller these days. Why? Because it works. Such is the reality of the modern world — everything from 280-character tweets to 40-minute branding videos are telling stories, and it’s what drives all consumed content, including successful marketing. That’s why being a great storyteller is crucial to the success of …
How to be a great storyteller so your business succeeds! Read More »
Working from home. Idyllic, right? You bounce out of bed when it suits you, exercise, grab a light meal, smile at your contented partner, wave at your happy and obedient kids who’ve been amusing themselves for hours already with educational toys, turn on your computer… Okay – so let’s be honest: the remote lifestyle that …
Working from home? Here’s how to deal with kids! Read More »
Welcome to the last article in our series on podcasting in 2021! This article is about how to market your podcast to be the best it can be, but don’t forget to read the other five articles in the series, you’ll find them here, here, here, here and here. Like we’ve said before, it might …
Okay – so the podcast series you’ve launched has found favor with a fast-growing audience. The show is settling in and your product or service is becoming a welcome addition in homes and offices around the globe. Well done! What this means – apart from your booming business – is that podcast monetization has come …
Podcast monetization: make your series a top money-spinner! Read More »
If you haven’t already taken a look at this article or this one, please do; both are a worthwhile read before tackling one about the tools you need to podcast at your best in 2021. Sure, the viral tsunami that was 2020’s COVID-19 has spilled over into 2021 in no uncertain terms, but that doesn’t …
An explainer video voice over is an instant attention grabber. And, since 91% of people watch explainer videos before making online purchases, they’re also invaluable bite-sized marketing tools. Imagine hearing a Gollum-style explainer video voice over muttering, “We want this product; we needs it; we must have it, precious.” Wondering if it’ll work for your …
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Cutting through the clutter of the online business environment is becoming more and more difficult. In fact, for your business to survive, you need to know how to engage your audience better than everyone else. Simple, right? Sure, but hardly straightforward. Well, let’s have a look at how you can do that. First, though, some …
How to engage your audience better than everyone else! Read More »