Marketing trends & tactics

Make your business stand out: image of a hand moving a red peg away from other white pegs

Fantastically affordable ways to make your business stand out

To say that making a business stand out is certainly on every business owner’s mind would be an understatement. These days, most consumers are online most of the time. If you want to get them to purchase your product or service, that’s where you need to reach them. You and literally millions of others like …

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Customer service: image of a call center rep talking on the phone

How to best improve your online customer experience in 2021

Defining a customer experience was very different pre-2020. It seems like a lifetime ago, doesn’t it? In that era, you could count on gift baskets, samples, and something as simple as the smile from the cashier to define your customer experience. Well, it’s 2021, and you can throw all that right out the window. At …

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Localization: image of a young woman holding local food

Why localization is important for your business

As a business owner, you’re thinking globally, right? In our mind’s eye we can see you nodding — and that’s good. That means you know that localization is important for your business. What — you don’t? Then you should. Here’s why. Ever since the internet became a globally-used tool, it’s opened up endless possibilities for …

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Great storyteller: image of girl reading book

How to be a great storyteller so your business succeeds!

The cat’s out of the bag: everybody’s a storyteller these days. Why? Because it works. Such is the reality of the modern world — everything from 280-character tweets to 40-minute branding videos are telling stories, and it’s what drives all consumed content, including successful marketing. That’s why being a great storyteller is crucial to the success of …

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Working from home? Here’s how to deal with kids!

Working from home. Idyllic, right? You bounce out of bed when it suits you, exercise, grab a light meal, smile at your contented partner, wave at your happy and obedient kids who’ve been amusing themselves for hours already with educational toys, turn on your computer… Okay – so let’s be honest: the remote lifestyle that …

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Podcast monetization: make your series a top money-spinner!

Okay – so the podcast series you’ve launched has found favor with a fast-growing audience. The show is settling in and your product or service is becoming a welcome addition in homes and offices around the globe. Well done! What this means – apart from your booming business – is that podcast monetization has come …

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explainer video voice over

How to hire voice actors for an explainer video voice over

An explainer video voice over is an instant attention grabber. And, since 91% of people watch explainer videos before making online purchases, they’re also invaluable bite-sized marketing tools. Imagine hearing a Gollum-style explainer video voice over muttering, “We want this product; we needs it; we must have it, precious.” Wondering if it’ll work for your …

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engage your audience: image of a young woman in a store aisle

How to engage your audience better than everyone else!

Cutting through the clutter of the online business environment is becoming more and more difficult. In fact, for your business to survive, you need to know how to engage your audience better than everyone else. Simple, right? Sure, but hardly straightforward. Well, let’s have a look at how you can do that. First, though, some …

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