Marketing trends & tactics

Yes – this is what critically successful storytelling looks like!

“Hello everyone! And welcome to tonight’s episode of Critical Role, where a bunch of us nerdy-ass voice actors sit around and play Dungeons & Dragons!” That’s the phrase Matt Mercer, dungeon master of the show & game, says before the start of every episode of Critical Role – and yes: this is what critically successful storytelling looks …

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Market your business: image of drag queen doing makeup on TikTok

Why TikTok is the best place to market your business

How well do you know TikTok? Before 2016, you might have figured – quite rightly – that Tik Tok is a catchy song by Kesha. Or it’s Wiress’ famous ‘Tick Tock Lady’ line from The Hunger Games. But in 2018, you might have reckoned: “Oh, yeah, it’s some social media app the kids love.” Fast-forward three …

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Website copy: image of Web designer and programmer discussing website project

How to write the most compelling website copy

“Your website looks great!”  A perfect compliment from a customer, right? If you’re a design company, sure. For every other company, it’s not so great.  Why? Well, first of all, consider this: Your website is easy to understand and I found exactly what I’m looking for.  That’s more like it. Websites looking to draw in …

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music for your voice over project: image of a music sign

How to find awesome music for your voice over project

Lights, camera, action!  Sure, it’s a very familiar Hollywood movie-making cliché, but what if we were to take this catchphrase, and put it in a voice over industry context? Certainly, there’s no fancy lighting or camera required. No – it’d be more like: roll picture, cue music and voice over! Make no mistake, music often …

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voice actor in front of microphone

Here’s how to best promote your business using voice overs!

To say there’s a lot of competition and clutter strewn across the interwebs is an understatement. If you’re a business owner, there’s no doubt you constantly have to look for better and more innovative ways to let yourself be seen. But are you doing enough to let yourself be heard? A distinctive voice promoting your …

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SEO and how to make it work for your business: words onscreen

How to make SEO really count for your business!

Are you the owner of a small business that the relentless COVID-19 pandemic has unceremoniously shoved into isolation again? Are you essentially stuck at home (again!) and the only way to market and sell your products or services is over the Internet? Then the survival of your business inevitably depends on maximizing your online presence …

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Interactive marketing: image of a woman recording a video message on a cellphone

Interactive content: how to best engage your audience in 2021

Love or hate it: everything is content. Every ad, every video, every picture, every tweet — almost anything and everything you consume on a daily basis — is content. Knowing this then, how are you going to best engage the audience for your product or service as we fight our way through 2021? Yup: content. …

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Affiliate marketing: image of a hand-drawn social media network

Affiliate marketing: how to really grow your business in 2021

Have you considered affiliate marketing to get your business next-level? Okay – let’s explain why we’re asking. Everyone’s always looking for an edge for their business’ marketing – and in 2021, when everyone is competing for audiences’ shrinking attention spans amidst a pandemic, you can be sure marketers and business owners are head-over-heels looking for the best ways …

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