Marketing trends & tactics

voice actor in front of microphone

Here’s how to best promote your business using voice overs!

To say there’s a lot of competition and clutter strewn across the interwebs is an understatement. If you’re a business owner, there’s no doubt you constantly have to look for better and more innovative ways to let yourself be seen. But are you doing enough to let yourself be heard? A distinctive voice promoting your …

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SEO and how to make it work for your business: words onscreen

How to make SEO really count for your business!

Are you the owner of a small business that the relentless COVID-19 pandemic has unceremoniously shoved into isolation again? Are you essentially stuck at home (again!) and the only way to market and sell your products or services is over the Internet? Then the survival of your business inevitably depends on maximizing your online presence …

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Interactive marketing: image of a woman recording a video message on a cellphone

Interactive content: how to best engage your audience in 2021

Love or hate it: everything is content. Every ad, every video, every picture, every tweet — almost anything and everything you consume on a daily basis — is content. Knowing this then, how are you going to best engage the audience for your product or service as we fight our way through 2021? Yup: content. …

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Affiliate marketing: image of a hand-drawn social media network

Affiliate marketing: how to really grow your business in 2021

Have you considered affiliate marketing to get your business next-level? Okay – let’s explain why we’re asking. Everyone’s always looking for an edge for their business’ marketing – and in 2021, when everyone is competing for audiences’ shrinking attention spans amidst a pandemic, you can be sure marketers and business owners are head-over-heels looking for the best ways …

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Make your business stand out: image of a hand moving a red peg away from other white pegs

Fantastically affordable ways to make your business stand out

To say that making a business stand out is certainly on every business owner’s mind would be an understatement. These days, most consumers are online most of the time. If you want to get them to purchase your product or service, that’s where you need to reach them. You and literally millions of others like …

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Customer service: image of a call center rep talking on the phone

How to best improve your online customer experience in 2021

Defining a customer experience was very different pre-2020. It seems like a lifetime ago, doesn’t it? In that era, you could count on gift baskets, samples, and something as simple as the smile from the cashier to define your customer experience. Well, it’s 2021, and you can throw all that right out the window. At …

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Localization: image of a young woman holding local food

Why localization is important for your business

As a business owner, you’re thinking globally, right? In our mind’s eye we can see you nodding — and that’s good. That means you know that localization is important for your business. What — you don’t? Then you should. Here’s why. Ever since the internet became a globally-used tool, it’s opened up endless possibilities for …

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Great storyteller: image of girl reading book

How to be a great storyteller so your business succeeds!

The cat’s out of the bag: everybody’s a storyteller these days. Why? Because it works. Such is the reality of the modern world — everything from 280-character tweets to 40-minute branding videos are telling stories, and it’s what drives all consumed content, including successful marketing. That’s why being a great storyteller is crucial to the success of …

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Working from home? Here’s how to deal with kids!

Working from home. Idyllic, right? You bounce out of bed when it suits you, exercise, grab a light meal, smile at your contented partner, wave at your happy and obedient kids who’ve been amusing themselves for hours already with educational toys, turn on your computer… Okay – so let’s be honest: the remote lifestyle that …

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