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cheap voice overs: man in black t-shirt whose head screws in like a lightbulb

A cheap voice over is bad for your business!

Have you heard the expression robbing Peter to pay Paul? Well, we’ve been told by a great many businesses that the current economic downturn has been wreaking havoc on their bottom line. They’ve sometimes been forced to stagger payments to their suppliers because of cashflow issues. They’ve had to cut expenses everywhere. Of course, it’s …

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image of Alexa

How important is a voice assistant’s vocal tone?

There’s no doubt that voice is leading the digital space at the moment. Typing texts has been replaced by voice commands—something that shows how easily accessible information has become. But how important is a voice assistant’s vocal tone? It’s not hard to find out. Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, and Apple’s Siri are examples …

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image of female voice actor

How about a female voice actor for your next business video?

For years, male voice actors have dominated the voice over industry, including the narration of business videos. However, several studies have shown that audiences generally prefer a female voice actor doing the voice over. Male vs. Female Many businesses have also reported that business videos where a female voice actor does the narration receive better traction. Why is this so? What …

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customer service agent

How to get those customer service voice overs right!

Customer service is an essential aspect of your business that impacts how consumers perceive your brand. This, in turn, affects sales, which ultimately affects your bottom line. You must communicate your brand message effectively. It’s therefore essential that you work with a talented, versatile, and experienced voice actor who can record your messaging correctly. Here’s how to get …

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professional voice over - recording booth

Why using a pro voice over will strengthen your brand

If you’re a new business owner having a professional voice over can help you build your brand and gain traction for your product/service. So, there really isn’t much debate: your customer is online. Period. Traditional advertising has dwindled from an absolute-have-to-have to a maybe-nice-to-have. This means your focus should be on search engines, social media …

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