Lisa Rae Fleming

:30 TV spot that ran on national cable. PSA for Dine out for Life - seen on Food Network, Discovery, MTV, etc. I've been taking voice lessons all my life. Completed a voice over class from John Gallogly. Northwestern University, Evanston, IL Medill School of Journalism Master of Science, Integrated Marketing Communications, December 2000 Eastern Michigan University, Ypsilanti, Mich.Bachelor of Science: Public Relations/Marketing, Cum Laude, April 1996 My professional resume below: March 2003 – present Subaru of America, Inc. – Cherry Hill, N.J. Communications Manager • Serve as company spokesperson to increase the quality and accuracy of media coverage among automotive, business and vertical trade press by providing timely, relevant information on both a proactive and reactive basis • Compose, edit and pitch all corporate press releases • Manage the Subaru media website • Initiated and continue to maintain a strategic media training and key message program with executives and company spokespeople • Created Subaru Speakers Bureau to help evangelize the company messages to key audiences • Implemented public relations software to provide clipping analysis to shape future department objectives and provide business units with significant editorial feedback • Write executive speeches, prepare presentations and support corporate events such as the national dealer meeting, auto shows, press association events and track days • Coordinate communications with the Subaru global public relations staff in Tokyo • Increased the frequency and accuracy of regional PR efforts by working with regional office staff and regional and local media Jan. 2001 – Feb. 2003 FreeMarkets, Inc. – Pittsburgh, PA Manager of Corporate Communications • Lead PR activities and manage seven independent PR firms throughout Europe and Asia to build global brand awareness among key constituents • Serve as liaison with product management and technical staff to gather information critical to shaping messages and news on technology and services • Increased quality, frequency and accuracy of media coverage across business sectors and vertical markets including: high-tech, automotive, energy, consumer goods, retail, public sector, metals, raw materials, packaging and transportation • Created PR Extranet and master database to gather data from hired PR firms around the globe, track firm performance, and enhance overall strategic planning • Managed media and tech analyst launch for the company’s first software release • Provide leadership and guidance to and manage activities of corporate communications specialist Sept.1997 - Sept.1999 Hedge & Company, Inc. - Southfield, MI Account Manager • Managed account work for 3M, Autolink.com, Breed Technologies, Eaton Corp., Engelhard Corp., Ernst & Young, Magna International, Ticona, and VTI Hamlin - Developed strategic plans, budgets, and prepared client billing reports - Managed creation and placement of print, radio, billboard, and website advertising - Wrote and distributed press releases utilizing industry editorial calendars - Planned and organized press conferences, plant tours, and responded to media inquiries - Developed and implemented internal and crisis communication plans - Managed development of websites, e-commerce capabilities, Intranets, and Extranets • Increased attendance and media coverage of the Automotive & Transportation Interiors Expo and Eyes on Classic Design event May 1996 - August 1997 Mazda (North America), Inc. - Flat Rock, MI Public Relations Specialist • Developed concepts and strategic plans for department activities and events • Managed department budget including outsourced PR services – H & K Detroit • Composed, edited, and distributed internal newsletters including: Mazda Information Network (daily two-page newsletter), Mazda One Voice Newsletter (quarterly published six-page), and Mazda Reports (quarterly published video newsletter) • Served as company spokesperson • Wrote press releases and developed Q & A • Created executive speeches and presentations • Reviewed and developed strategic guidelines for corporate philanthropy program Education Northwestern University, Evanston, IL Medill School of Journalism Master of Science, Integrated Marketing Communications, December 2000 Eastern Michigan University, Ypsilanti, Mich.Bachelor of Science: Public Relations/Marketing, Cum Laude, April 1996 Software Skills: Vocus, SPSS, Catpac, Power Point , Access, Excel, FrontPage, Publisher, PageMaker Activities/Awards: Member of Automotive Press Association, Motor Press Guild, International Motor Press Association, New England Motor Press Association, New York Press Club, Medill Alumni Chapter, and Public Relations Society of America Four-year scholarship and four-time letter winner in gymnastics at EMU References: Available upon request