Joe McLane

Founder of the nearly 20 year old Sounds Creative Digital Recording Studios , I have been a major market commercial radio production director in the mid-west, south and eastern United States since I graduated from UNC. With over 20 years in broadcasting and over 50 awards on the walls, I have done it all. Almost a decade in the Detroit market, the voice of ABC, New York CLIO award, writing copy, producing, voicing, editing, jingles, talent/producer and air personality, I do everything audio. A native of Charlotte, NC, I am back home at the LINK and WBTV, Channel 3 in Charlotte, NC, also working with Media Link, Muzak and Indigo Design. Some of the other clients I work with regularly are nationally known companies such as: Pillsbury Johnson & Johnson General Mills Chryslar Dodge LA Weight Loss Lowes Foods Harris Teeter United Way Salvation Army Blue Cross/Blue Sheild just to name a few. My awards include: 1984 THREE ADDY AWARDS INTERNATIONAL RADIO FESTIVAL OF NEW YORK FINALIST 1985 TWO SILVER ADDY AWARDS 1986 GOLD ADDY AWARD FOR MEDIA SELF-PROMOTION 1986 SILVER ADDY AWARD FOR LOCAL CAMPAIGN 1987 FOUR GOLD ADDY AWARDS 1987 THREE BRONZE ADDY AWARDS 1987 REGIONAL AWARD OF MERIT FOR REGIONAL/NATIONAL CAMPAIGN 1988 FOUR BRONZE ADDY AWARDS FOR LOCAL CAMPAIGNS 1988 CLIO AWARD FOR CONCEIVED & PRODUCED BY STATION 1989 TWO MI. ASSOC. OF BROADCASTERS ADDY BEST IN CATAGORY 1990 LARGE MARKET ADDY AWARD FOR MEDIA SELF-PROMOTION 1990 SIXTH DISTRICT REGIONAL CITATION OF EXCELLENCE 1990 MICHIGAN ASSOC. OF BROADCASTERS ACE AWARD BEST IN CATAGORY 1990 THREE MICHIGAN ASSOC. OF BROADCASTERS LARGE MARKET MERIT AWARDS 1991 MICHIGAN ASSOC. OF BROADCASTERS 1991 ACE AWARD BEST IN CATAGORY 1992 MICHIGAN ASSOC. OF BROADCASTERS ACE AWARD BEST IN CATAGORY 1992 THREE SILVER MICROPHONE NATIONAL FINALIST 1993 TWO LARGE MARKET BEST COMMERCIAL 1994 FOUR MICHIGAN ASSOC. OF BROADCASTERS ACE AWARD LARGE MARKET TWO HONORABLE MENTION 1995 MICHIGAN ASSOC. OF BROADCASTERS ACE AWARD LARGE MARKET BEST COMMERCIAL 1995 MICHIGAN ASSOC. OF BROADCASTERS ACE AWARD LARGE MARKET BEST PROMO 1995 MICHIGAN ASSOC. OF BROADCASTERS ACE AWARD LARGE MARKET BEST PSA 1996 TWO MICHGAN ASSOC. OF BROADCASTERS ACE AWARDS LARGE MARKET 1996 TWO MERIT AWARDS 1997 TWO MICHIGAN ASSOC. OF BROADCASTERS ACE AWARDS LARGE MARKET 1998 BEST COMMERCIAL, RADIO, LARGE MARKET NC NCAB BEST PROMO, RADIO, LARGE MARKET NC NCAB 2001 BEST COMMERCIAL, RADIO, LARGE MARKET NC NCAB 2002 BEST COMMERCIAL, RADIO, LARGE MARKET NC NCAB 2003 BEST COMMERCIAL, RADIO, LARGE MARKET NC NCAB After graduating with my BA in English from UNC, I went on to obtain my Broadcasting degree. I spent some time teaching at CSOB, but nothing beats a great imagination, great equipment, deadlines, presssure and passion to pump out quality work that my peers have agreed rocks. This month set a record for sales, $1.1 MILLION for the MONTH. That's a lot of production. In the 7 years I have been working for Muzak, I have produced 45,000 pieces for them. The numbers boggle my mind. I don't notice. There are always sounds. I have worked with clients all over the country - ranging from small "Mom & Pop" companies, to large, multi-million dollar industries. I treat each and every client with the same professionalism and respect, producing the type of product they need, giving the personal attention we BOTH need to produce a winner. Using state-of-the-art technology, Sounds Creative Digital Recording Studios will paint a picture with audio, creating a lasting impression of sight as well as sound.