News documentaries, news pieces, radio and television spots, character voices for retail radio spots, spots for hospitals, furniture stores, liquor establishments, electronics stores, restaurants of all types, cities, election candidates, grocery stores, floorcovering outlets, clothing stores, gift stores, talk shows, telethons, psa's, and more.
I've worked for seven broadcasting companies and ten stations (radio and television combined), own my own production company producing an ongoing product for continuous clients, and produce jingles.
My specialty is writing to sell, and writing and producing radio spots that are tailored for a client's target audience, and grabs the audience's attention and keeps it. Anything else is a waste of the client's money.
Dale Carnegie Training, College, radio and television work, videography, photographer, news writing,
Journalism & Mass Communications
Dale Carnegie
Many years in broadcasting and production
Songwriter/musician
Radio and television producer
News Anchor and Director
I produce audio using audio editing software with all the bells and whistles, sound effects, and of course microphones and a computer.
I've been involved with sales, have read many books regarding the psychological aspects of marketing, and have put into practice what I learned. I've worked in retail stores as well as broadcasting as a salesperson and Sales Manager. I know how to bring people into your store with a simple ad campaign that will sound like nobody else's. After hearing my spots on the radio, it's been reported that customers will visit the clients store and talk about the ad. My ads have created buzz, which is what most clients dream of. For customers to stand around town and talk about your latest radio ad (this actually happens) is most gratifying, because I know it is working for my clients.
We live in a fast-paced world, in which many do not have the patience (nor the attention span) to sit through a dull, boring ad, which, in reality, is a waste of the client's resources. If potential customers don't listen, the ad has been wasted. You can have the most beautifully produced ad in the world, but if it doesn't engage them, what good is it? My spots engage them.