Daisy M. Cedeño
Palm Beach, FL Phone: 561-253-5374 Daisycedeno@Yahoo.com
Communications & Broadcasting Manager
Producer and Radio Personality
11 years of experience leading corporate marketing & communications for Hispanic Market in Palm Beach County.
Skills
News Producer
Corporate Communications
Creative Team Leadership
Web Content Development Passion for News
Enterprising Spirit
Public & Media Relations
Professional Experience
CAPITOL RADIO – West Palm Beach, FL
Traffic Systems News – Traffic – and More
Markets: Miami – Atlanta – Boston- Washington DC
News Reporter Hispanic Market East Coast (Radio) 07/2010 to Present
Selected Accomplishments:
Developed and launched integrated, multi-channel print, Outdoor, Radio, web and grass root marketing campaigns.
Created Brand and launched of marketing campaign. Branded opportunities, researched possibilities, collaborated with engineering team and created campaigns.
Collaborated with creation of web portals and social media presence to generate a dynamic website improving communication between community service associates vs. referrals.
Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced community partnership and media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
LOAN LAWYERS LLC – Plantation, FL
Law Office/ Foreclosure/Bankruptcy/ Debt Defense
Marketing & P.R. Director, 05/2010 to 4/2011
Developed radio and grass root marketing campaigns for Law firm to generate clientele, promote services and brand the firm.
HISPANIC IN AMERICA RADIO SHOW AND MAGAZINE – Palm Beach, FL
Communications, advertising, and marketing agency
Creative Director, Publisher, Radio Producer, Creative Services, 01/2010/ to Nov 2013
Created concept, publications, and advertising operation for the brand.
Created ads, radio campaigns and sales collateral for diverse clients and projects
Selected Accomplishments:
Created Brand and launched of marketing campaign for Magazine and Radio Show
Produced Of Radio Show for Hispanic Market in South Florida
Created Traffic Report Agency reporting for Palm Beach, Martin County, St. Lucie County, Fort Pierce and The Treasure Coast
Education
PALM BEACH ATLANTIC UNIVERSITY – West Palm Beach, FL
Degree: Bachelor of Organizational Management
Major: Organizational Management 2014
CONNETICUT SCHOOL OF BROADCASTING – Palm Beach Gardens, FL
Radio and TV Production, 11/2001
Program Main focus: Radio and TV Productions